Discontinued (July 2024)- PG Program in Digital Marketing Strategies (PGP-DMS) offered by Amity Online
- A+ NAAC accredited
- Private Institute
- Estd. 2005
Discontinued (July 2024)- PG Program in Digital Marketing Strategies (PGP-DMS) at Amity Online Overview
Duration | 12 months |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
Discontinued (July 2024)- PG Program in Digital Marketing Strategies (PGP-DMS) at Amity Online Highlights
- Learn by doing Real World Projects and Case Studies to help you succeed in real life scenarios in your industry
- Holistic course with focus on content, marketing principles, data and technology
- 24/7 access to study material & video lectures
- Dual Recognition - PG certificate from Amity Future Academy & Certificate from Wharton Online
- Earn a Certificate and Alumni Status From Amity Future Academy
Discontinued (July 2024)- PG Program in Digital Marketing Strategies (PGP-DMS) at Amity Online Course details
- Marketers and brand managers looking to start a career in Digital Marketing
- Business managers, Product owners, Entrepreneurs looking to take their offerings out to the consumer through effective digital strategies
- Final year students completing their graduation on or before program start date
- Build the marketing skills you need to succeed in the Digital Economy from Amity Future Academy
- Learn to craft strategies to help your business grow through digital with meaningful metrics in place
- Learn how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value
- Learn how to use new media and word of mouth to spread your message and grow your business
- Digital marketing is moving quicker than ever - the online world is changing even as we speak. The complex strategies we see as perfect this year may well become obsolete by the time we start seeing their results.
- Our innovative programs are specially designed for both graduate students and working professionals to equip them with essential future skills to lead the technological revolution.
- Wharton’s Business Programs are consistently ranked in top 3 globally Wharton delivers knowledge with analytical rigor rooted in evidence-based research and extensive industry experience, translated into actionable strategies by our expert faculty
- Course Fee: Rs. 1,70,000/- (All-Inclusive)
- Options- One Time Payment, Interest Free EMI Options
Discontinued (July 2024)- PG Program in Digital Marketing Strategies (PGP-DMS) at Amity Online Curriculum
The Path to Digital Journey
What is Marketing & Marketing Management?
How has Marketing changed over the years?
How is Digital Marketing Different from Marketing?
Understanding the Digital Consumer
Digital Marketing Channels
Digital Marketing Metrics
Brand Digital Presence & Optimization
Digital Product
Importance of User Experience and Design
Websites and Apps
Teams and Roles
Product Manager
Success Stories and Examples
Fundamentals of Digital Market Social Media and E-Commerce
Social Media Introduction
Business Goals, Social Strategy & Metrics
Key Social Challenges
Engagement, Listening and Reputation Management
Paid Social Campaigns
Social Media Tools
Search Engine Optimization
Mindset for SEO
On Page Search Engine Optimization
Off Page Search Engine Optimization
Measuring SEO Efforts
Google's SEO Updates
App Store Optimization
Search Engine Marketing
Basic of SEM
Google Ads Auction
Google Ads Campaign
Google Ads Account
Budget & Bidding
GDN & Re-marketing
Conversion Tracking, Reporting & Mobile Ad Campaigns
Shopping Campaigns
Success Metrics & Best Practices
Display Marketing
Display Advertising
Display Campaigns
Google Display Network
Affiliate Marketing
Multi-Channel Funnel
Content Marketing
Content Marketing Ecosystem
Strategic Context (7A Framework)
Mapping the Journey
Types of Strategic Content
Content Management
Effective Email Marketing
Key Components of Email Marketing
List Building
List Segmenting
Email Automation
Measuring Impact & Optimization
Mobile App Marketing
Mobile App Marketing Basics
Traffic Strategies for Mobile App
Mobile Advertising
Analyzing Mobile App Performance
AdTech & MarTech Ecosystem
Role of AdTech & MarTech
AdTech Platforms
MarTech Platforms
Billing Model
Target Audience
End Project
Stukent Simulation Platform
Discontinued (July 2024)- PG Program in Digital Marketing Strategies (PGP-DMS) at Amity Online Entry Requirements
- 10th Class Certificate (completing 10 years of formal schooling)
- 12th Class Certificate (completing 12 yrs of formal schooling)
- Bachelor’s or Master’s degree in any discipline with a minimum of 50% aggregate marks is compulsory
Discontinued (July 2024)- PG Program in Digital Marketing Strategies (PGP-DMS) at Amity Online Admission Process
Important Dates
Other courses offered by Amity Online
Student Forum
Anything you would want to ask experts?
Colleges in NoidaAmity OnlineCoursesDiscontinued (July 2024)- PG Program in Digital Marketing Strategies (PGP-DMS)Discontinued (July 2024)- PG Program in Digital Marketing Strategies (PGP-DMS) at Amity Online News & Updates
Discontinued (July 2024)- PG Program in Digital Marketing Strategies (PGP-DMS) at Amity Online Contact Information
C-Block, Amity University Campus, Sec-125
Noida ( Uttar Pradesh)
(For general query)
(For admission query)
Useful Links
Know more about Amity Online
- All About Amity Online
- Courses 2025
- Fees 2025
- Reviews on Placements, Faculty & Facilities
- Admission 2025 - Cutoffs, Eligibility & Dates
- Placement - Highest & Average Salary Package
- Cut off & Merit List 2025
- Infrastructure Details & Reviews
- Amity Online Faculty
- Compare Amity Online
- Amity Online Q&A
- Scholarships
- Amity Online News & Articles
Know more about Programs
- Business & Management Study
- Digital Marketing
- Infrastructure Courses
- Ph.D. in Finance
- Online Digital Marketing
- Pharma
- International Business
- Disaster Management
- MBA in Pharmaceutical Management
- MBA General Management
- Agriculture & Food Business
- MBA Media Management
- MBA Quality Management
- BBA Business Analytics
- Business Analytics