Consumer Psychology
4.0 /5- Offered byNPTEL
Consumer Psychology at NPTEL Overview
Consumer Psychology
at NPTEL
Gain a comprehensive overview of the Consumer Psychology principles and concepts
Duration | 8 weeks |
Mode of learning | Online |
Schedule type | Self paced |
Credential | Certificate |
Consumer Psychology at NPTEL Course details
Consumer Psychology
at NPTEL
Skills you will learn
More about this course
- The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns
- The present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market
Consumer Psychology at NPTEL Curriculum
Consumer Psychology
at NPTEL
Week 1: Introduction to Consumer Psychology
Week 2: Overview of foundation of consumer behavior.
Week 3 : Consumer Decision Making
Week 4 : Purchase process and consumption; Consumer learning and brand loyalty
Week 5 : Low involvement decision making; Situational influences.
Week 6 : The Individual Consumer; Consumer perceptions; Consumer information processing and acquisition
Week 7 : Attitudes; Attitude reinforcement and change
Week 8 : Marketing Communications
Consumer Psychology at NPTEL Faculty details
Consumer Psychology
at NPTEL
Prof. Naveen Kashyap
Prof. Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes.
Consumer Psychology at NPTEL Entry Requirements
Consumer Psychology
at NPTEL
Eligibility criteria
- For UG / PG / PhD Students
Conditional Offer
- Not mentioned
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Consumer Psychology at NPTEL Students Ratings & Reviews
Consumer Psychology
at NPTEL
4/5
2 Ratings- 3-42
S
Sheetal Shivaji Sawant
Consumer Psychology
Offered by NPTEL
4
Other: Understand the foundations of consumer buying behaviour and consumer decision making, theories of motivation and perception as applied in consumer behaviour
Reviewed on 27 Aug 2021Read More
View 1 Review
Consumer Psychology
at NPTEL
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