Diploma in Social Media Strategy
4.5 /5- Offered byAlison
Diploma in Social Media Strategy at Alison Overview
Duration | 15 hours |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Diploma in Social Media Strategy at Alison Highlights
- After completion of course, student will get the diploma
- Learn to leverage social media in a professional and engaging way
- Learn how to organize customer service, see examples of target audience feedback, and learn about marketing personas
- Learn about how corporate culture deals with the social media marketing plan, goals of social media vs goals of the business, and types of social media platforms
Diploma in Social Media Strategy at Alison Course details
- How to conduct market analysis
- How to create social media goals
- Different types of social media platforms
- How to implement marketing strategies
- How to develop and select effective content
- How to align social media goals with the overall organizational goals
- This free online social media strategy diploma course will teach you how to become an effective social media strategist
- This social media marketing course, explains how to set goals and select platforms for your social media content strategy
- Learn how to create a social media policy and integrate marketing strategies
Diploma in Social Media Strategy at Alison Curriculum
MODULE 1 The Rise Of Social Media
Topic A - What Is Social Media?
Topic B - The Growth Of Social Media
Review Quiz
MODULE 2 Conducting Market Analysis
Topic A - Conducting Market Analysis
Review Quiz
MODULE 3 Auditing Social Media
Topic A - Auditing Social Media
Topic A - Demo 1 - Social Listening Tools
Topic A - Demo 2 - Example Of Grading Tools
Review Quiz
MODULE 4 Setting Goals And Selecting Platforms
Topic A - Corporate Culture And Social Media
Topic B - Social Media Goals Vs. Business Goals
Topic C - Types Of Social Media Platforms
Review Quiz
MODULE 5 Wide-Area Networks
Topic A - The Social Media Policy
Topic A - Demo - Context For Social Media Policy
Topic A - Demo - SocialMedia.Org
Topic A - Demo - Utilizing Content
Topic B - Creative Commons
Topic B - Demo - Creative Commons
Review Quiz
MODULE 6 Integrating Marketing Strategies
Topic A - Brand Marketing
Topic A - Demo 1 - Brand Marketing
Topic A - Demo 2 - Contests And Promotions
Topic A - Demo 3 - Google Keyword Planner
Topic B - Keyword Selection
Topic B - Demo 1 - Where To Use Keywords
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