Drug Commercialization
5.0 /5- Offered byCoursera
Drug Commercialization at Coursera Overview
Duration | 13 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Drug Commercialization at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 3 in the Drug Development Product Management Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 13 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Drug Commercialization at Coursera Course details
- The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization.
- This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success.
- In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environment using a much larger group of patients. This enables new treatment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected .
- Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall development. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses.
- This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place.
Drug Commercialization at Coursera Curriculum
Welcome!
Welcome!
Pharmacoeconomics in Drug Development I
Pharmacoeconomics in Drug Development II
Pharmacoeconomics in Drug Development III
Pharmacoeconomics in Drug Development IV
Pharmacoeconomics in Drug Development V
Lecture Slides
A new Master Degree in Science in Drug Development & Product Management at UCSD
Pharmacoeconomics in Drug Development Quiz
Intellectual Property Strategy & BioSimilars I
Intellectual Property Strategy & BioSimilars II
Intellectual Property Strategy & BioSimilars III
Intellectual Property Strategy & BioSimilars IV
Intellectual Property Strategy & BioSimilars V
Update on pay-for-delay
Lecture Slides
Intellectual Property Strategy & BioSimilars Quiz
Marketing Pharmaceuticals & Biotechnology Drugs, Williams Ettouati, Pharm.D.
Marketing Pharmaceuticals & Biotechnology Drugs I
Marketing Pharmaceuticals & Biotechnology Drugs II
Marketing Pharmaceuticals & Biotechnology Drugs III
Marketing Pharmaceuticals & Biotechnology Drugs IV
Marketing Pharmaceuticals & Biotechnology Drugs V
Marketing Pharmaceuticals & Biotechnology Drugs VI
Lecture Slides
Marketing Pharmaceuticals & Biotechnology Drugs Quiz
Managed Markets and Sales Strategy I
Managed Markets and Sales Strategy II
Managed Markets and Sales Strategy III
Managed Markets and Sales Strategy IV
Managed Markets and Sales Strategy V
Lecture Slides
Managed Markets and Sales Strategy Quiz
Strategic Alliances in Academia, Pharma and Biotech, Williams Ettouati, Pharm. D.
Strategic Alliances
Strategic Alliances and Deals in 2015
Structuring and Negotiating Alliances
Lecture Slides
Strategic Alliance & M+A in Pharma, Biotech & Academia
Business Models and Portfolio Management Part 1
Business Models and Portfolio Management Part 2
Business Models and Portfolio Management Part 3
Business Models and Portfolio Management Part 4
Business Models and Portfolio Management Part 5
Lecture Slides
Quiz
Academic Industry partnership "Various models, Various outcomes", Remi Brouard, M.D.
Academic Industry partnership "Various models, Various outcomes" I
Academic Industry partnership "Various models, Various outcomes" II
Academic Industry partnership "Various models, Various outcomes" III
Academic Industry partnership "Various models, Various outcomes" IV
Academic Industry partnership "Various models, Various outcomes" V
Academic Industry partnership "Various models, Various outcomes" VI
Lecture Slides
Academic Industry partnership "Various models, Various outcomes" Quiz
From Start up to Success in Biotech I
From Start up to Success in Biotech II
From Start up to Success in Biotech III
From Start up to Success in Biotech IV
From Start up to Success in Biotech V
Lecture Slides
Congratulations and Thanks!
From Start up to Success in Biotech Quiz
Drug Commercialization at Coursera Admission Process
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