Foundations of Public Health Practice: Behaviour & Behaviour Change
- Offered byCoursera
Foundations of Public Health Practice: Behaviour & Behaviour Change at Coursera Overview
Duration | 17 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Foundations of Public Health Practice: Behaviour & Behaviour Change at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 4 in the Foundations of Public Health Practice Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 17 hours to complete
- English Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish
Foundations of Public Health Practice: Behaviour & Behaviour Change at Coursera Course details
- The Health Protection course is the third instalment of the wider Foundations of Public Health Practice specialisation from Imperial College London's Global Master of Public Health (MPH). The scope and content of this course has been developed from the ground up by a combined team of academics and practitioners drawing on decades of real-world public health experience as well as deep academic knowledge. Through short video lectures, practitioner interviews and a wide range of interactive activities, learners will be immersed in the world of public health practice.
- Designed for those new to the discipline, over three modules (intended for three weeks of learning), learners will become familiar with the scope, theory and implementation of behaviour change in the context of public health practice. The course begins by challenging learners about their preconceptions about healthy and unhealthy behaviour - seeking to contextualise these ideas within the broader public health approach (the first course of this specialisation). The course thereafter swiftly covers the origins of risk communication and behaviour change through the lens of health psychology and classical economics, before introducing ideas of bounded rationality and the genesis of behavioural insights and so-called Nudges. By the end of the course, learners will be fluent with their use of the Behaviour Change Wheel methodology of intervention development and the application of the COM-B framework to a range of target behaviours and behavioural barriers.
- The subsequent courses of this specialisation will cover health protection before moving into the final (degree learner) course which where learners will focus on developing the core professional skillset that defines public health practitioners - whether in service or academia.
Foundations of Public Health Practice: Behaviour & Behaviour Change at Coursera Curriculum
Module One: Behaviour and behaviour change principles
Meet the Team (Optional): Richard Pinder
Meet the Team (Optional): Samantha Alvarez Madrazo
Meet the Team (Optional): Katharine Collet
Meet the Team (Optional): Talia Boshari
Meet the Team (Optional): Carolyn Sharpe
Meet the Team (Optional): Helen Skirrow
An introduction to behaviour and behaviour change
Why is behaviour important in public health?
Risk analysis and motivation
About Imperial College London & the FPHP Team
How to be successful in this course
Grading policy
Glossary
Thinking about behaviour and how it impacts on health
An evolution to risk communication and understanding uncertainty
Framing risk
Conclusion
Describing behaviour and risk
Describing behaviour and risk
Behaviour change models
Introducing social norms and the influence of culture
Nudge: an introduction to behavioural economics
Nudges in public health practice
Building nudge into policy: MINDSPACE and EAST
Conclusions to the module
An introduction to behavioural theories
Core Theory 1: The Health Belief Model
Core Theory 2: Social Cognitive Theory
Core Theory 3: Theory of Planned Behaviour
Quick recap and even more theories of behaviour!
Applying behavioural insights to public policy
Applying behavioral insights to public policy
Applying behavioural insights to public policy
Describing and applying behaviour change models
Describing and applying behaviour change models
Module Two: Analysing behaviour and effecting change
The Behaviour Change Wheel (BCW) methodology
Stage 1: Mapping the target behaviour against the COM-B domains
Stage 2a: Identifying intervention functions
Stage 2b: Selecting policy options
BCW methodology in Boston: Stage 1 - analysing the problem using COM-B
BCW methodology in Boston: Stage 2a - selecting intervention functions
BCW methodology in Boston: Stage 2b - selecting policy categories
How to use the Behaviour Change Wheel methodology
Using the COM-B approach in medicines adherence
Stage 3: The Behaviour Change Taxonomy (BCT)
Reflections on the BCW methodology
Introduction to the worked example
Summary of recommendations
Reflections on our Boston example
Conclusion
Introducing the behaviour change wheel methodology
Describing and applying the BCW Methodology
Module Three: Theory into practice
Practitioner interview: Sexual health and behaviour change
Conclusions to the course
Introducing the peer review
Population brief advice: implementing MECC
Foundations of Public Health Practice: Behaviour & Behaviour Change at Coursera Admission Process
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