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RMIT - Generative AI: Implications and Opportunities for Business 

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Generative AI: Implications and Opportunities for Business
 at 
FutureLearn 
Overview

Delve into generative AI to understand how to safely and effectively use this disruptive technology to benefit your business.

Duration

4 weeks

Total fee

15,504

Mode of learning

Online

Credential

Certificate

Generative AI: Implications and Opportunities for Business
 at 
FutureLearn 
Highlights

  • Complete 90% of course steps and all of the assessments to earn your certificate
Details Icon

Generative AI: Implications and Opportunities for Business
 at 
FutureLearn 
Course details

More about this course
  • In recent years, generative AI such as ChatGPT has exploded in use and early-stage adoption. This powerful disruptive technology is already being used in businesses to lower costs, deliver new services better and faster, and to create new production capabilities.
  • On this four-week course, you’ll delve into how generative AI works as you unpack the dynamics and implications of this technology on the economy, society, and work.
  • You’ll start by exploring a brief history of generative AI to understand how machine learning has evolved to that of a skilled human.
  • With this knowledge, you’ll then learn the basic anatomy of generative AI and the economic environment in which they live.
  • Next, you’ll discover the basic business models of generative AI application to understand how it is used in different contexts.
  • You’ll explore the major industries facing rapid change, unpacking how technologies disrupt, compete, and complement other technologies and people.
  • On the final week of the course, you’ll delve into the issues, barriers, and opportunities of generative AI adoption and use in business.
  • You’ll discuss a range of topics including ethical and regulatory risks and the institutional approaches to overcome these issues.
  • Finally, you’ll learn how companies and people can effectively prepare for generative AI as this technology continues to become more integrated throughout the economy.
Read more

Generative AI: Implications and Opportunities for Business
 at 
FutureLearn 
Curriculum

The Basic Anatomy of Generative AI

Introduction

Exploring AI and Generative AI

Untangling Categories of Generative AI

Working with Generative AI

Week 1 Wrap-Up

Implications of Generative AI for Business

Introduction to Week 2

Economic Models for Generative AI

Transformational Impact of Generative AI on Business and Strategy

Building Skills for the Future

Week 2 Wrap-Up

Generative AI in Industry

Introduction to Week 3

Implications for Industry

Creativity: from originality to imagination

Business: from improvement to transformation

Technology: from automation to innovation

Week 3 Wrap-Up

Challenges in Adoption and Use

Introduction to Week 4

Best Practices for Adoption and Use

Legal and Regulatory Considerations

The Good, the Bad, and the Controversial

Course Wrap-Up

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Generative AI: Implications and Opportunities for Business
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