NBS - Digital Marketing and Artificial Intelligence (AI)
- Offered byFutureLearn
Digital Marketing and Artificial Intelligence (AI) at FutureLearn Overview
Duration | 10 weeks |
Total fee | ₹72,499 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
- Overview
- Highlights
- Course Details
- Curriculum
- Entry Requirements
Digital Marketing and Artificial Intelligence (AI) at FutureLearn Highlights
- Earn a certificate after completion of the course
- Complete project-based assessments
Digital Marketing and Artificial Intelligence (AI) at FutureLearn Course details
This microcredential is ideal for anyone interested in leveraging their marketing and AI skillset, regardless of what stage you’re at in your career
Develop and implement successful AI and big data strategies to advance marketing
Unlock the power of AI in digital marketing
Gain practical AI skills for marketing
Explore ethical and governance issues
Become a valuable asset in your workplace
In this course you’ll gain the essential skills and insights to leverage AI for impactful marketing strategies
With this expertise, you’ll be able to identify and capitalise on AI opportunities, becoming a valuable asset in any marketing team
You’ll develop the skills and knowledge to effectively integrate AI into your digital marketing strategies
Digital Marketing and Artificial Intelligence (AI) at FutureLearn Curriculum
Introduction to AI and Digital Marketing
Getting Started
History of AI
Current Trends and Factors
Implications for Practice
Further Reading
Consumer Behaviour and Market Competition
Changes in Consumer Behaviour
How to Understand Behaviours
Implications for Business
Competitive Landscape
Further Reading
Exploring Types of AI
Overview of AI Types
Mechanical AI and Use Cases
Thinking AI's and Use Cases
Feeling AI and the Feeling Economy
Further Reading
AI in the Customer Journey
Introducing the Customer Journey
AI Across the Journey
Machine Learning Across the Journey
Managerial Implications
Further Reading
Business Implications of AI in the Customer Journey
AI Across the Journey - Business Implications
AI Across the Journey - User Perspective
Further Reading
Strategic Planning with AI
Introduction to SOSTAC®
AI Application Across the Planning Framework
Formative Assessment
Further Reading
Service Design and Online Marketing Strategy
Service Design
Segmentation, Targeting and Positioning
Online Value Proposition
Digital Marketing and Artificial Intelligence (AI) at FutureLearn Entry Requirements
- N/A
A candidate must having an undergraduate degree
- Not mentioned
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