NBS - Digital Marketing and Artificial Intelligence (AI) 

It is ideal for anyone interested in leveraging their marketing and AI skillset, regardless of what stage you’re at in your career

Individuals focused on executing and optimizing digital marketing campaigns

Overview of AI and its key concepts

Evolution of digital marketing and the role of AI

Exploration of AI tools for marketing automation, chatbots, and virtual assistants

Use of AI in programmatic advertising, content creation, and optimization

Application of AI in analyzing large volumes of marketing data

This course delves into the transformative impact of Artificial Intelligence (AI) on digital marketing strategies

As AI technologies evolve, they offer unprecedented opportunities for optimizing marketing campaigns, personalizing customer experiences, and enhancing data-driven decision-making

This course provides a comprehensive overview of AI applications in digital marketing, equipping participants with the knowledge and skills to leverage AI tools effectively