Harnessing AI in Marketing and Communication
- Offered byFutureLearn
Harnessing AI in Marketing and Communication at FutureLearn Overview
Duration | 4 weeks |
Total fee | ₹3,719 |
Mode of learning | Online |
Difficulty level | Beginner |
Credential | Certificate |
Harnessing AI in Marketing and Communication at FutureLearn Highlights
- Earn a certificate from University of Adelaid
Harnessing AI in Marketing and Communication at FutureLearn Course details
- Artificial intelligence (AI) has the power to transform our approach to marketing and communication. With its help, marketers can rapidly produce original text and visual content, while automating processes and enhancing efficiency.
- On this four-week course from the University of Adelaide, you'll learn how you can harness AI for your marketing and communication. From brainstorming ideas to crafting compelling content, you'll discover how developments in AI are transforming the industry.
- While many businesses see boosting visibility as the primary goal of marketing, success cannot be achieved without targeted and impactful content. In Weeks 2 and 3 of the course you'll learn how to use AI to generate impactful text- and visual-based content.
- Through practical exercises and real-world examples, you'll learn how to develop content that resonates with your target audience, increases engagement, and drives meaningful results.
- Moving beyond content creation, the fourth and final week of the course will look at marketing processes more generally. You'll learn about the role chatbots and AI data tools can play in measurement, analysis, and planning within marketing and communication.
- You'll review some existing examples of AI-driven processes, while also discussing potential future developments in the industry.
- By the end of the course, you'll be prepared to take on the future of AI in marketing and communication.
Harnessing AI in Marketing and Communication at FutureLearn Curriculum
What you need to know about AI
Getting started
Introduction to Week 1
What you need to know about AI?
The challenges and impact of AI
The opportunities for marketing and communication professionals
How to approach to the mechanics of AI
Assessment
Bringing it all together
Using AI for text-based content
Introduction to Week 2
How to approach AI for text
Using AI for external text-based content
Using AI for internal text-based content
Assessment
Bringing it all together
Using AI for visual-based content
Introduction to Week 3
How to approach AI for visuals
Visual-based elements
Video and audio content based elements
Assessment
Bringing it all together
Using AI for measurement, analysis and planning
Introduction to Week 4
How to approach AI for measurement and analysis
How to use AI for processes and planning
The future of AI, marketing and communication
Assessment
Bringing it all together
What's next?
Other courses offered by FutureLearn
Student Forum
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