Healthcare Innovation: What Does Success Look Like and How to Achieve It?
- Offered byCoursera
Healthcare Innovation: What Does Success Look Like and How to Achieve It? at Coursera Overview
Duration | 21 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Healthcare Innovation: What Does Success Look Like and How to Achieve It? at Coursera Highlights
- Shareable Certificate Earn a Certificate upon completion
- 100% online Start instantly and learn at your own schedule.
- Course 3 of 3 in the Global Health Innovations Specialization
- Flexible deadlines Reset deadlines in accordance to your schedule.
- Beginner Level
- Approx. 21 hours to complete
- English Subtitles: French, Portuguese (European), Russian, English, Spanish
Healthcare Innovation: What Does Success Look Like and How to Achieve It? at Coursera Course details
- This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.
- By the end of this course, you'll feel able to judge the success of innovation projects; analyse how organizational structure, culture and resources are key in adoption; make recommendations for adoption in relation to organizational contexts; demonstrate how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability; and apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.
Healthcare Innovation: What Does Success Look Like and How to Achieve It? at Coursera Curriculum
HOW TO IDENTIFY A SUCCESSFUL INNOVATION
Welcome to Global Health Innovation
Factors affecting adoption of an innovation
Robotic surgery: Interview with Hutan Ashrafian
The Brazilian Family Health Strategy: Interview with Antonio Ribas
About Imperial College
About the Global Health Innovations Team
How to be successful in this course?
Grading Policy
Glossary
Innovation features required for success
Two successful innovations? Brazil's Family Health Strategy and Robotic Surgery
Innovation Features and Scalability - Part I
Innovation Features and Scalability - Part II
Comparing the two innovations - Community Health Workers and Robotic Surgery
Test your knowledge of features of innovations required for success
ORGANISATIONAL AND HUMAN FACTORS THAT AFFECT ADOPTION OF AN INNOVATION
Organisation features that affect adoption of an innovation
Characteristics of people that affect the adoption of an innovation
Surgical robots and community health workers in context
Organisational features that facilitate adoption of innovations
Human factors that contribute to the spread and non-spread of innovation - Part I
Human factors that contribute to the spread and non-spread of innovation - Part II
Test your knowledge on organisational and human factors that affect adoption of an innovation
COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION
The importance of country of origin in marketing: Interview with Simon Holt (advertising executive)
Review these vignettes - part I
How external cues can influence consumer behaviour
What are country of origin effects and why are they important?
Affective aspects of the country of origin effect
Normative aspects of the country of origin effect
Test your knowledge on country of origin effects
IDENTIFYING THE END USER AND SECURING ENGAGEMENT
Challenges for clinicians adopting innovations: Interview with Prof James Barlow
How can engagement be secured - the case of the Arbutus drill
Why innovations fail: Interview with Prof James Barlow
Who are these innovations for? - part II
Test your knowledge identifying the end user and securing engagement
Healthcare Innovation: What Does Success Look Like and How to Achieve It? at Coursera Admission Process
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