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How to Understand the Gaming Audience 

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How to Understand the Gaming Audience
 at 
FutureLearn 
Overview

Duration

3 weeks

Total fee

900

Mode of learning

Online

Credential

Certificate

How to Understand the Gaming Audience
 at 
FutureLearn 
Highlights

  • Duration 3 weeks
  • Weekly study 3 hours
  • 100% online Learn at your own pace
Details Icon

How to Understand the Gaming Audience
 at 
FutureLearn 
Course details

More about this course
  • Explore how to build and engage a gaming audience, maintain their attention, and empower them to do good
  • Learn to see the power of games through the eyes of your audience; what's their character, perspective, and identity, and how does this affect their experience?
  • By deploying multiple techniques and tools, games successfully create a place where people want to spend their time
  • Learn how gamification can enrich your advertising and marketing comms, and how the social aspect of maintaining a community can positively impact all areas of creative communications
  • Learn how to create an authentic gaming experience based on audience motivations and player types, plus understand the importance of characters and know how to overcome the uncertainty in gaming
Read more

How to Understand the Gaming Audience
 at 
FutureLearn 
Curriculum

Understanding Your Audience

Welcome

Current Context

Empathy and Your Audience

Play

Engage and Entertain

Player Types

Gamification and Engagement

Gaming for Good

Gameplay, Character and Uncertainty

Gearing for Gameplay

Authentic Engagement

Wrap-up

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How to Understand the Gaming Audience
 at 
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