IIM Kashipur - IIM Kashipur - Executive Development Program in Digital Marketing and Analytics

Offered byNulearn

IIM Kashipur - Executive Development Program in Digital Marketing and Analytics
at
Nulearn
Overview

Gain a comprehensive overview of the Digital Marketing principles and concepts

Duration	6 months
Total fee	₹75,000
Mode of learning	Online
Credential	Certificate

IIM Kashipur - Executive Development Program in Digital Marketing and Analytics
at
Nulearn
Highlights

Earn a certificate of completion from IIM Kashipur
Easy EMI option available
Real life case-based study
Campus learning at IIM Kashipur at the end of the program

IIM Kashipur - Executive Development Program in Digital Marketing and Analytics
at
Nulearn
Course details

Skills you will learn

Search Engine optimization Email marketing Digital marketing Content marketing Advertising SEM Marketing SEO Social media marketing PR Branding

Who should do this course?

For Working Professionals from any domain
For Sales & Marketing Professionals
For Entrepreneurs/Directors/Owners
For Social Media Managers/Digital Marketing Managers
For Business Analysts

More about this course

Executive Development Program in Digital Marketing & Analytics with IIM Kashipur intends to equip the participants with the Digital Marketing & analytical concepts, strategies, tools and techniques enabling them to handle the marketing problems in the digital economy effectively and confidently
Participants will get exposure to the digital marketing and analytics through various practice exercise, hands-on-experiences of various digital marketing and analytical tools and best practices
The knowledge and skills gained from this executive development program will help future managers in forming digital marketing strategy in order to optimize digital marketing performance effectively

IIM Kashipur - Executive Development Program in Digital Marketing and Analytics
at
Nulearn
Curriculum

Overview of Digital Marketing and Analytics

Introduction to Digital Marketing and Marketing Management Concepts

Developing digital marketing plan for offline and online firms, PR and Branding

The Downside to Traditional Marketing

Benefits of Digital Marketing

How We Use Both Digital & Traditional Marketing

Customer engagement and Customer Journey in Virtual world Social Media Marketing

Social Media Marketing

Social Media Marketing Strategy

Facebook and Instagram Marketing

Practical Exercise on Developing FB Pages and Effectively Managing the Page

Facebook Ads and Twitter Profile Management

LinkedIn for Business and Managing Presence on LinkedIn

Virtual Community Management

YouTube Videos and Facebook Groups

Google AdWords & Online Display Advertising

Google AdWords

Online Display and Search Advertising

Content Marketing

Developing effective content

Content tools

Search Engine Optimization

Understand Search Engines & Google

On-Page SEO

Off-Page SEO

Search Engine Essential

Search Engine Algorithms

Local SEO & SEO Project Essentials

Search Engine Marketing and Keyword planning (SEM)

Email Marketing

RFM Analysis and Optimizing Direct Mail Campaigns

Scheduling of Campaigns

Email Analysis

IIM Kashipur - Executive Development Program in Digital Marketing and Analytics
at
Nulearn
Faculty details

Dr. Utkarsh

Dr. Utkarsh has over eight years of teaching and research experience in the field of marketing management. He received MBA and Ph.D from University of Lucknow. Prior to joining IIM Kashipur, he worked as a faculty member at T A Pai Management Institute, Manipal. In the beginning of his academic career, he worked as a research associate at IIM Lucknow.

Dr. Rajiv Kumar

Dr. Rajiv Kumar holds Ph.D. in Information Systems from Indian Institute of Management Ranchi. He is M. Tech in media and sound engineering from Indian Institute of Technology Kharagpur, and B.E. in computer science and engineering from IETE Delhi. Before joining IIM Kashipur, he was Assistant Professor at Amrita School of Business, Coimbatore.