IIM Lucknow - IIM Lucknow Executive Programme In Digital Marketing & Social Media Analytics offered by TimesPro
5.0 /5- Private Institute
- Estd. 2013
IIM Lucknow Executive Programme In Digital Marketing & Social Media Analytics at TimesPro Overview
Duration | 9 months |
Total fee | ₹2.45 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
IIM Lucknow Executive Programme In Digital Marketing & Social Media Analytics at TimesPro Highlights
- Earn a certificate and alumni status from IIM Lucknow
- Easy EMI option available
- Campus immersion module of 2 days
- Get Peer-learning & networking opportunities
- Participate in role-plays, group discussions, games and simulations, and various exercises
IIM Lucknow Executive Programme In Digital Marketing & Social Media Analytics at TimesPro Course details
- For Professionals interested in exploring and leveraging the power of digital marketing and social media
- For Any professional seeking to understand how digital marketing and analytics works
- For Working professionals with a minimum of two years of work experience and interested in pursuing a career in digital marketing
- Comprehensive and contemporary industry knowledge and practices of digital marketing
- Understand myriad digital touchpoints of consumers and how to leverage for marketing
- Acquire a thorough grounding in understanding how digital marketing analytics works
- Using analysed data to assess strategies, measure their impact, and optimise them to maximise business performance
- The Executive Programme in Digital Marketing & Social Media Analytics (EPDMSMA) offers learning modules in different sub-domains of the entire Digital Marketing sphere, providing a perfect learning platform for professionals interested in exploring and leveraging the power of digital marketing and social media
IIM Lucknow Executive Programme In Digital Marketing & Social Media Analytics at TimesPro Curriculum
Introduction to Digital Marketing
Marketing overview and understanding of digital marketing
Traditional vs Digital Marketing
Analysing Competition: Differentiation and positioning
Focus on Consumers: Segmentation and targeting
Analysis of Customer behaviour and social networks behaviour
Targeting customers in digital marketing
Marketing communication and advertising
Strategies and tools for Digital Marketing
Strategic decision-making in digital marketing
Market identification and planning
Using various digital marketing tools and techniques
Overview of Search marketing (SEM, SEO, paid search marketing, etc.)
Digital marketing analytics tools (Google Ad words, Facebook Ads)
Web analytics tools (Google Analytics)
Social Media Marketing, Mobile Marketing and Content Marketing
Overview of Social Media platforms and how to use them effectively for marketing
User-generated content and influencer marketing
Understanding viral marketing and brand engagement
Social platform trending ? how to conduct, benefit and utilization for marketing
ORM (Online Reputation Management) practices and tools
Using social media for Public Relations purposes
Content marketing such as YouTube, Facebook, Twitter etc.
Different ways of mobile marketing
The use of Mobile Retailing Mobile targeting, security, and privacy
Engaging market consumers through mobile apps
Crafting mobile strategy
SMS marketing, Use of QR and Proximity marketing
Delivering digital ads on mobile devices
Marketing Automation, Omni Channel Marketing and Remarketing
Targeting the ?intent to purchase? Audience
Remarketing using Google Adwords
What is Dynamic remarketing?
Understanding goals and conversions for remarketing
Retargeting using Facebook/ Instagram/LinkedIn
Rise of omni channel marketing
Omni channel vs multi-channel marketing
Understanding the role of CRM and Marketing automation tools and their tools in Omni Channel Marketing
Capstone project presentation and overview of programme
IIM Lucknow Executive Programme In Digital Marketing & Social Media Analytics at TimesPro Faculty details
IIM Lucknow Executive Programme In Digital Marketing & Social Media Analytics at TimesPro Entry Requirements
- Education: Diploma (10+2+3); or bachelor?s degree
- Experience: Minimum 2 years of relevant work experience post completion of qualifying education
- Proficiency in English is mandatory
Other courses offered by TimesPro
Student Forum
Anything you would want to ask experts?
Colleges in MumbaiTimesProCoursesIIM Lucknow Executive Programme In Digital Marketing & Social Media AnalyticsIIM Lucknow Executive Programme In Digital Marketing & Social Media Analytics at TimesPro News & Updates
IIM Lucknow Executive Programme In Digital Marketing & Social Media Analytics at TimesPro Contact Information
18th floor, F Wing, Lotus Corporate Park, Off Western Express Highway
Mumbai ( Maharashtra)