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Introduction to Marketing Essentials by NPTEL 

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  • Offered byNPTEL

Introduction to Marketing Essentials by NPTEL
 at 
NPTEL 
Overview

Offered by Indian Indian Institute of Management Bangalore and NPTEL

Duration

8 weeks

Total fee

Free

Mode of learning

Online

Difficulty level

Intermediate

Official Website

Explore Free Course External Link Icon

Credential

Certificate

Introduction to Marketing Essentials by NPTEL
 at 
NPTEL 
Highlights

  • Offered by Indian Institute of Management Bangalore
  • Final score comprises of 25% for weekly assignment and 75% of the weightage for final exam
  • Eligible for Certificate after scoring minimum 40% in Final Exam
  • Enrollments start from 15 May 2020
  • Course conducted by Ashis Mishra (IIMB alumni)
  • Enroll for free
  • Pay for Certification Examination
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Details Icon

Introduction to Marketing Essentials by NPTEL
 at 
NPTEL 
Course details

Skills you will learn
Marketing ResearchMarketing
More about this course
  • Marketing is a crucial function in any organization. For any product or service to be successful, it is important that it is communicated in the right way, to the right people, at the right time and in the right place! This is the main function of marketing. Having said that, it is not the only function of marketing. Marketing also involves an important and critical task of creating value for the customers. The course will provide the participants with the basic concepts of marketing. This course will explain what marketing is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

Introduction to Marketing Essentials by NPTEL
 at 
NPTEL 
Curriculum

Week 1: What is Marketing

Week 2: Segmentation and Targeting

Week 3: Differentiation and Positioning

Week 4: Marketing Strategy ? I: Product and Price

Week 5: Marketing Strategy ? II: Place and Promotion

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