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Leveraging AI for Enhanced Content Creation 

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Leveraging AI for Enhanced Content Creation
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Coursera 
Overview

Duration

3 hours

Total fee

Free

Mode of learning

Online

Difficulty level

Beginner

Official Website

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Credential

Certificate

Leveraging AI for Enhanced Content Creation
 at 
Coursera 
Highlights

  • Earn a certificate of completion
  • Add to your LinkedIn profile
  • 1 assignment
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Leveraging AI for Enhanced Content Creation
 at 
Coursera 
Course details

Skills you will learn
What are the course deliverables?
  • What you'll learn
  • Review the foundational concepts of Generative AI and its transformative impact on content creation.
  • Ideate and brainstorm using Google Bard, and draft compelling advertisement scripts with ChatGPT.
  • Visualize and create content using Bing Chat,Midjourney, and Runway.
  • Integrate and enhance content with voiceovers using Eleven Labs.
More about this course
  • This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.
  • This learning opportunity offers a hands-on experience through ideating, creating, and finalizing a mock advertising campaign using the combined strengths of these AI tools.
  • Content creators, marketing professionals, business strategists, and anyone interested in leveraging the combined power of leading Generative AI tools for innovative content solutions.
  • Basic understanding of AI concepts and a passion for innovative content creation techniques.
  • By the end of the course, Learners will be aware of, and leverage the capabilities of leading Generative AI tools, as demonstrated in creating a holistic advertising campaign, showcasing the seamless integration and enhanced capabilities of these tools in content creation.
Read more

Leveraging AI for Enhanced Content Creation
 at 
Coursera 
Curriculum

Leveraging AI for Enhanced Content Creation

Welcome To The Course: Getting Started

The Rise of LLMs & Their Transformative Role in Modern Content Creation

Introduction to the Main Example: Crafting an Advertising Campaign

Overview of Generative AI & Microsoft 365 Copilot

The Power of AI in Scripting & Narrative Development with ChatGPT

Crafting Visual Prompts with Bing Chat for Image Creation

Refining & Reshaping the Narrative using AI Tools

The Future of Visual Content Creation with AI

Generating Images with Midjourney & Bing Chat Prompts (Part 1)

Generating Images with Midjourney & Bing Chat Prompts (Part 2)

Introduction to Runway: Transforming Images into Dynamic Videos (Part 1)

Introduction to Runway: Transforming Images into Dynamic Videos (Part 2)

The Changing Landscape of Voiceovers with AI

Crafting a Voiceover Script & Generating Voiceovers using Eleven Labs

Integrating Voiceovers & Video Created using Runway (Part 1)

Integrating Voiceovers & Video Created using Runway (Part 2)

Assembly & Integration of Content

Reflecting on the Power & Challenges of Integrated Generative AI Tools

Navigating Ethical Implications & Challenges of AI in Content Creation

Welcome to the Course: Our Roadmap For Success

What is Generative AI, McKinsey & Co.

ChatGPT vs Bing Chat: Which AI Chatbot Should You Use?

Make AI Trailers & Videos: Combine Midjourney Art & Runway AI

Revolutionizing Voiceovers with AI: Uncover the Power of ElevenLabs

AI & Power: Ethical Challenges of Automation, Centralization, & Scale

Final Assessment

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Leveraging AI for Enhanced Content Creation
 at 
Coursera 

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