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Make sure customers find you online 

  • Offered byGoogle Cloud

Make sure customers find you online
 at 
Google Cloud 
Overview

Learn how search engines and online advertising can help you connect with more customers.

Duration

5 hours

Total fee

Free

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Beginner

Official Website

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Credential

Certificate

Make sure customers find you online
 at 
Google Cloud 
Highlights

  • Google
  • Skills you learn are content marketing, social media, video marketing, web optimization
  • Keep track of your progress via the "My Learning Plan" page.
Details Icon

Make sure customers find you online
 at 
Google Cloud 
Course details

Who should do this course?
  • SEO and SEM Marketers
What are the course deliverables?
  • This free course helps you to discover just some of the ways businesses can reach and connect with more customers online.
More about this course
  • Learn how to improve your search engine performance (SEO), and use online advertising (SEM) to boost sales and awareness.

Make sure customers find you online
 at 
Google Cloud 
Curriculum

Get started with search

Search engine basics

How search engines work

How search engines see the web

Organic search explained

Paid search explained

Google search console

Make search work for you

Making your web pages search friendly

How other websites can work for you

Cross borders with SEO

Get discovered with search

Intro to search engine optimisation (SEO)

The importance of an SEO plan

The SEO process

How to choose keywords

Setting realistic SEO goals

Help people nearby find you online

Using digital to advertise locally

Reaching locals on their mobiles

SEO for local businesses

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