Marketing Analytics and Retail Business Management
5.0 /5- Offered byUDEMY
Marketing Analytics and Retail Business Management at UDEMY Overview
Marketing Analytics and Retail Business Management
at UDEMY
Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling
Duration | 11 hours |
Total fee | ₹1,920 |
Mode of learning | Online |
Credential | Certificate |
Marketing Analytics and Retail Business Management at UDEMY Highlights
Marketing Analytics and Retail Business Management
at UDEMY
- Earn a Certificate of completion from Udemy
- Get a 30 days money back guarantee on the course
- Get full lifetime access of this course material
- Learn from 4 articles and 2 downloadable resources
Read more
Marketing Analytics and Retail Business Management at UDEMY Course details
Marketing Analytics and Retail Business Management
at UDEMY
Skills you will learn
Who should do this course?
- For anyone who id curious to learn the analytics behind most popular marketing stategies
What are the course deliverables?
- Become proficient in using powerful tools such as excel solver to create forecasting models
- Learn how to estimate the trend and seasonal aspects of sales
- Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
- Understand how to interpret the result of Linear Regression model and translate them into actionable insight
More about this course
- Implement forecasting models such as simple linear, simple multiple regression, Additive and multiplicative trend and seasonality model and many more, required for devising marketing analytics strategies effectively
- Perform marketing analytics and market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
- Do RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns
- Increase revenue/profit of your firm by implementing revenue / profit maximizing bundle price point using marketing analytics tool like Excel solver Add-in
Marketing Analytics and Retail Business Management at UDEMY Curriculum
Marketing Analytics and Retail Business Management
at UDEMY
Section 1 - Introduction
Section 2 - Basics of Forecasting
Section 3 - Getting Data Ready for Regression Model
Data Exploration
The Data and the Data Dictionary
Univariate analysis and EDD
Discriptive Data Analytics in Excel
Outlier Treatment
Identifying and Treating Outliers in Excel
Missing Value Imputation
Identifying and Treating missing values in Excel
Section 4 - Forecasting using Regression Model
Section 5 - Handling Special events like Holiday sales
In this section we will learn how to incorporate effects of Day of Week Effect, Month Effect or any special event such Holidays, pay day etc.
Section 6 - Identifying Seasonality & Trend for Forecasting
In this section we will learn about trends and seasonality and how to use the Solver to develop an additive or multiplicative model to estimate trends and seasonality. We will also learn how to use moving averages to eliminate seasonality to easily see trends in sales.
Marketing Analytics and Retail Business Management at UDEMY Entry Requirements
Marketing Analytics and Retail Business Management
at UDEMY
Eligibility criteria
- Prerequisites : Basic understanding of Excel operations like opening, closing and saving a file
Conditional Offer
- Not mentioned
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Marketing Analytics and Retail Business Management at UDEMY Students Ratings & Reviews
Marketing Analytics and Retail Business Management
at UDEMY
5/5
5 Ratings- 4-55
A
Apurva Pimpare
Marketing Analytics and Retail Business Management
Offered by UDEMY
5
Learning Experience: Overall course was for 15hours. There are multiple techniques which are taught in this course which will be really helpful for adding extra value to your resume. Training experience was very good as support was provided post sessions.
Faculty: Faculty was very friendly and understanding. Lectures were very deliberately done.
Resources are provided by Udemy when you buy the course and they are available for lifetime use. In entire course you have to complete assessments after each module so that you can understand what you need to focus on more.
Course Support: It added extra skills such as Marketing Intelligence & various tool to be used for marketing activities. It teaches about Data extraction and manipulation.
Reviewed on 21 Oct 2022Read More
P
Pranav Satyajeet Dikonda
Marketing Analytics and Retail Business Management
Offered by UDEMY
5
Learning Experience: Marketing Analytics And Retail Business Management by Udemy covers various topics such as market research, consumer behavior, pricing strategies, and supply chain management. The platform offers a flexible learning experience with lifetime access to course materials, quizzes, and assignments. Completing the course may enhance your career prospects in retail business management and marketing analytics.
Faculty: Start-Tech Academy, the instructor of the course taught me Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling. The course is instructed by experienced professionals who are knowledgeable in the subject matter and capable of delivering quality instruction.
I have noted that the course offers a practical approach to retail business management and marketing analytics, with real-world examples and case studies. They appreciated the inclusion of assignments and quizzes to reinforce the learning experience. Overall, the course curriculum seems to provide a solid foundation for understanding the key concepts and tools used in retail business management and marketing analytics.
Course Support: Thank you
Reviewed on 23 Sep 2022Read More
View All 2 Reviews
Marketing Analytics and Retail Business Management
at UDEMY
Student Forum
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