IIT Kharagpur - Marketing Analytics by IIT Kharagpur
3.5 /5- Offered byNPTEL
Marketing Analytics by IIT Kharagpur at NPTEL Overview
Marketing Analytics by IIT Kharagpur
at NPTEL
Duration | 12 weeks |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Intermediate |
Official Website | Explore Free Course  |
Credential | Certificate |
Marketing Analytics by IIT Kharagpur at NPTEL Highlights
Marketing Analytics by IIT Kharagpur
at NPTEL
- Offered by IIT Kharagpur
- Learn from Prof. Swagato Chatterjee, IIT Kharagpur
- A great course for learning Business Analytics
- Enroll for free
- Pay for Certification Examination
Read more
Marketing Analytics by IIT Kharagpur at NPTEL Course details
Marketing Analytics by IIT Kharagpur
at NPTEL
Skills you will learn
What are the course deliverables?
- Identify a marketing problem as a sequence of small questions
- Identify the appropriate tools and datasets required to solve each small research question
- Properly apply the various available tools and choose the best one
- Create a marketing story out of the statistical and machine learning tools applied
- Solve a marketing analytics project end to end
More about this course
- In this course we will combine various concepts of marketing and business analytics in storytelling and problem solving. Real life marketing problems are often solved through a sequence of quantitative approaches. Identifying that sequence in the context of various marketing problems is important. This course will help the students in building the same.
Marketing Analytics by IIT Kharagpur at NPTEL Curriculum
Marketing Analytics by IIT Kharagpur
at NPTEL
Week 1: Introduction to R Programing
Week 2: What customers want?: Customer value, Conjoint Analysis
Week 3: Analytics for customer segmentation and targeting
Week 4: Demand Forecasting & Pricing
Week 5: Pricing
Week 6: Marketing Mix Models and Advertising Models
Week 7: Recommender System
Week 8: Market Basket Analysis and RFM Analysis
Week 9: Customer Churn & Customer Lifetime Value
Week 10: Text Mining and Sentiment Analytics
Week 11: Text Mining and Product Innovation Management
Week 12: Social Network Analysis for Marketing
Marketing Analytics by IIT Kharagpur at NPTEL Entry Requirements
Marketing Analytics by IIT Kharagpur
at NPTEL
Eligibility criteria
- Marketing Management and Basic Knowledge of R Programing
Conditional Offer
- Not mentioned
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