Navigating Generative AI: A CEO Playbook
- Offered byCoursera
Navigating Generative AI: A CEO Playbook at Coursera Overview
Duration | 17 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Navigating Generative AI: A CEO Playbook at Coursera Highlights
- Earn a certificate after completion of the course
- Assessment and quizzes
- Financial aid available
Navigating Generative AI: A CEO Playbook at Coursera Course details
- What you'll learn
- A practical overview of GenAI's capabilities, limitations, and where it may be heading
- How to use GenAI as a "thought partner to set strategy, improve decision-making, analyze competition, and communicate more effectively
- How to enable your organization to use GenAI to create customer value and boost productivity within technical and ethical guardrails
- How to navigate ethical, regulatory, and legal risks related to GenAI in order to move quickly but safely in adopting the technology.
- Created by Coursera's CEO, this course is your key to unlocking the transformative power of GenAI. It features hands-on labs with access to Google Gemini Pro in a secure, private environment. These labs not only teach you how to use GenAI, but also how to apply it to design your GenAI strategy, identify specific opportunities to enhance customer value, increase productivity, and navigate risks and ethical considerations in order to move quickly but safely in adopting generative AI.
- Learn from the best in the field, including Andrew Ng, worldwide AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; Steve Jarrett, Chief AI Officer of Orange Telecom; and Alondra Nelson, author of the Biden administration AI Bill of Rights.” These expert insights, updated quarterly, will keep you at the cutting edge of GenAI developments.
- Embrace the future of AI with confidence. Equip yourself with the knowledge and skills to lead your organization into the GenAI era. Enroll today.
- **Note: This course is not currently available on Android devices. iOS users must update to Coursera v6.0 or later. We anticipate making it available in February 2024
Navigating Generative AI: A CEO Playbook at Coursera Curriculum
The role of the CEO in navigating GenAI
Welcome to the course
The role of CEO
Why GenAI matters to CEOs (Andrew Ng, Coursera)
Adapting to GenAI as a business
GenAI is a "now game" (Hayden Brown, Upwork)
The risk of adopting GenAI too slowly
Adapting to GenAI as CEO
Why CEOs who don't use GenAI will fall behind
Setting up your GenAI playground
Using GenAI for basic queries
Using GenAI as your "Thought Partner" (part 1)
Using GenAI as your "Thought Partner" (part 2)
Your role as a critical thinker with GenAI
Welcome our guest experts
How Generative AI works
AI is a general purpose technology
What LLMs can and cannot do
Generative AI is Not a Source of Facts
Should you train your own GenAI models? (Steve Jarrett , Orange)
Course syllabus
How to be successful in this course
A CEO Guide to the AI Revolution (from BCG)
CEO toolkit: Sample outline to kick off your GenAI team
"How People Can Create and Destroy—Value with GenAI"
Writing effective prompts
A visual guide to how LLMs work
Intel's look into the future of Generative AI
The new frontier of Generative AI
Use GenAI as your Thought Partner
Meet and greet
Your initial thoughts on GenAI
How do you use generative AI today?
CEO toolkit: Use GenAI as a "Thought Partner"
Harnessing the power of GenAI for your business
Potential impact of GenAI on jobs and people
Emerging use cases of GenAI in business
Navigating disruption (Robert Brunner, Univ of Illinois)
What is "strategy" and how do you do it?
Internal: How GenAI impacts Strengths & Weaknesses
External: How GenAI impacts Opportunities and Threats
GenAI makes competitive analysis critical
CEO toolkit: Using GenAI to keep your strategy agile
Identifying opportunities to create value
Coursera case study: Creating value with GenAI
Prototype and experiment to learn fast
Case study: Coursera analysis of productivity
What every CEO should know about GenAI
A selection of high-impact use cases across six major industries
The Potentially Large Effects of AI on Economic Growth
Revolutionizing industries with generative AI (Satya Nadella, Microsoft)
CEO toolkit: Template for 3-yr strategy context
Experience is everything
GPTs are GPTs: Labor market impact of LLMs
Developing your strategic plan for GenAI
Using GenAI to create customer value
Adoption of GenAI in your industry
How will companies in your industry to do adapt?
How might GenAI create customer value?
Boosting productivity with GenAI
Analyze threats and opportunities of GenAI
Analyze how GenAI might impact your Value Proposition
Use GenAI to analyze competitive dynamics
Analyze how GenAI might impact your Customer Segments
Analyze how GenAI might impact your Acquisition Channels
Analyze how GenAI might impact your Customer Relationships
Analyze how GenAI might impact your Partner Relationships
Analyze how GenAI might impact your Key Activities
Analyze how GenAI might impact your Key Resources
Analyze how GenAI might impact your Revenue Streams
Analyze how GenAI might impact your Cost Structure
Use GenAI to suggest trend categories
Use GenAI to find ways to create value
Use GenAI to find ways to improve productivity
Empowering and transforming your organization with GenAI
What's different about a GenAI transformation?
Getting your org ready for GenAI (Clara Shih, CEO of Salesforce AI)
Skilling your workforce on GenAI (Trena Minudri, CLO of Coursera)
GenAI for everyone
GenAI for execs
GenAI for teams
Engaging your Board of Directors on GenAI
Board oversight of GenAI (Joe Grundfest, Stanford)
Engaging your partners and customers on GenAI
(Optional video) AI in 2024: Implementation, Productivity and Regulation
What Boardroom leaders think about GenAI
Rebuilding organizations for AI
Engaging and training your workforce on GenAI
Effective approaches to skilling your workforce on GenAI
How will GenAI change be different?
Ethical, data, and legal considerations for GenAI
GenAI risks: What CEOs should know and do about them
Concerns about AI
Ethical considerations for GenAI
Creating Responsible AI principles and practices
Responsible AI
Introduction to Responsible AI
Data security and privacy considerations for GenAI
Navigating the regulatory and legal landscape
Course wrap-up
What's dividing the C-Suite on GenAI?
Responsible AI Statements from the Corporate World
State of Ethics and Trust in Technology (Deloitte)
Technology’s generational moment with generative AI: A CIO and CTO guide
Case study: Samsung and data security with GenAI
Chair’s Summary of the AI Safety Summit 2023, Bletchley Park
The legal issues presented by generative AI (MIT Sloan)
Five Takeaways From Bellwether AI Copyright Case
Ethics and guiding principles
Legal and regulatory compliance
Risks associated with GenAI
What ethical considerations are most important in your industry?
Data security and privacy
How CEO choices influence legal and regulatory risk
CEO toolkit: Identify GenAI risks specific to your business
CEO toolkit: Develop your principles for Responsible AI
CEO Toolkit: Critical insights to keep your strategy agile
Navigating Generative AI: A CEO Playbook at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?