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MBA Digital Marketing 

  • Deemed University
  • Estd. 2017

MBA Digital Marketing
 at 
KL University Hyderabad 
Overview

Gain a deep understanding of strategic marketing concepts alongside hands-on experience with cutting-edge digital tools and platforms

Duration

2 years

Total fee

65,500

Mode of learning

Online

Official Website

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Course Level

PG Degree

MBA Digital Marketing
 at 
KL University Hyderabad 
Highlights

  • Earn a degree after completion of course from Koneru Lakshmaiah Education Foundation, Hyderabad
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MBA Digital Marketing
 at 
KL University Hyderabad 
Course details

Who should do this course?
  • Graduates with a bachelor's degree in marketing, business, or a related field who want to gain specialized knowledge in digital marketing
  • Prospects in the industry
  • Marketing Professionals
  • Business Owners and Entrepreneurs
What are the course deliverables?
  • Foundations of Business Management
  • Digital Marketing Strategy
  • Content Marketing and Social Media Management
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • Digital Analytics and Data-Driven Decision Making
  • Mobile Marketing and E-commerce
More about this course

An MBA in Digital Marketing is a Master of Business Administration degree program that focuses on digital marketing strategies, techniques, and tools and covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, digital analytics, and mobile marketing, among others

This course is designed to equip students with the knowledge and skills needed to thrive in the rapidly evolving landscape of digital marketing within the business context

MBA Digital Marketing
 at 
KL University Hyderabad 
Curriculum

SEMESTER I

Quantitative Methods

POM & Organizational Behavior

Business Economics

Financial and Management Accounting

Marketing Management

Business Environment (National and International)

Business Legislation

Business Communication

SEMESTER II

Introduction to Business analysis & R Programming

Business Research Methodology

Human Resource Management

Financial Management

Operations Management

Information systems & ERP

Soft Skills for Managers

SEMESTER III

Strategic Management

Entrepreneurship & Family Business

ELECTIVE 1

ELECTIVE 2

ELECTIVE 3

ELECTIVE 4

Sectoral Elective 1

SEMESTER IV

Business Ethics & Corporate Governance

ELECTIVE 5

ELECTIVE 6

ELECTIVE 7

ELECTIVE 8

Sectoral Elective 2

Management Research Project

Elective Courses

DIGITAL MARKETING

Media Planning

Search Engine Optimization

Affiliate Marketing

Social Media Marketing & Analytics

Mobile Marketing

E-Mail & Content Marketing

E Commerce

Digital PR & Corporate Communication

MBA Digital Marketing
 at 
KL University Hyderabad 
Placements

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MBA Digital Marketing
 at 
KL University Hyderabad 
Entry Requirements

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  • N/A

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MBA Digital Marketing
 at 
KL University Hyderabad 

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MBA Digital Marketing
 at 
KL University Hyderabad 
Contact Information

Address

Aziznagar, Moinabad Road, Near TS Police Academy
Hyderabad ( Telangana)

Phone
7997998380

(For general query)

7997079970

(For admission query)

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