Great Lakes Institute of Management, Gurgaon - Postgraduate Program in Strategic Digital Marketing
- Offered byGreat Learning
Postgraduate Program in Strategic Digital Marketing at Great Learning Overview
Duration | 6 months |
Total fee | ₹1.25 Lakh |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Postgraduate Program in Strategic Digital Marketing at Great Learning Highlights
- Earn a certificate after completion of course
- Fee payment can be done in installments
- Access to career services which includes Job boards, Hiring events, Resume Building & Mock Interview workshops
Postgraduate Program in Strategic Digital Marketing at Great Learning Course details
Learn about the marketing frameworks, such as the Marketing Mix for Products and Services (4Ps, 4Cs, and 7Ps), to reach the target audience
Learn about marketing models like the BCG Matrix, Ansoff's Grid, and the STP Model to assess portfolios and plan strategically
Get familiar with the various models of consumer behavior
Know the elements that influence consumer behavior and learn to analyze competitive markets
The Post Graduate Program in Digital Marketing from Great Lakes Executive Learning will teach you cutting-edge digital marketing skills and strategies required in the modern workplace by experienced industry professionals
Postgraduate Program in Strategic Digital Marketing at Great Learning Curriculum
Module 1: Digital Marketing Foundations
Digital Marketing Framework
Content Marketing
Module 2: Building Digital Footprint
Developing Primary Digital Property
Developing secondary Digital Properties
Tools: WordPress, GoDaddy, Google Tag Manager, Yoast SEO Plugin, Mailchimp,YouTube Studio, Google Adsense etc
Module 3: Performance Marketing / Marketing Your Digital Presence
Paid Marketing
Social Brand Management
Module 4- Integrated Digital Marketing & AI Applications
Search Engine Optimization
Tools: HubSpot Website Grader, Screaming Frog, Google Search Console, Google Keyword Planner, Mozbar, GTMetrix,Yoast SEO etc
Mobile Marketing
Module 5: Web Analytics / Marketing Experimentation
User Retention and Engagement
Web Analytics & Measuring Marketing effectiveness
Module 6: Campaign Management
Programmatic Media Buying Ecosystem
How Digital Contributes to A Brand
Understanding the Consumer Funnel
Key Performance Indicators (Media)
Module 7: Capstone Project
Postgraduate Program in Strategic Digital Marketing at Great Learning Placements
Top Recruiters for Great LearningPostgraduate Program in Strategic Digital Marketing at Great Learning Entry Requirements
- N/A
Candidates must have Graduation from a recognized university
Final year college students who’ll graduate within 6 months are also eligible to apply
- Not mentioned
Postgraduate Program in Strategic Digital Marketing at Great Learning Admission Process
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