Setting a Generative AI Strategy
- Offered byCoursera
Setting a Generative AI Strategy at Coursera Overview
Duration | 6 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Setting a Generative AI Strategy at Coursera Highlights
- Earn a certificate from Coursera
- Learn from industry experts
Setting a Generative AI Strategy at Coursera Course details
- How GenAI is poised to impact the business world
- How to develop a GenAI strategy
- How businesses are developing and deploying their GenAI
- In this course, we delve into the potential impact of GenAI on various facets of business with a particular focus on customer value creation and productivity
- We'll review research from leaders in academia and industry to understand emerging thinking on GenAI';s business impact. Imagine a future where GenAI not only drives business growth but also reshapes the very fabric of industry operations
- That's the transformative power of GenAI. Guest expert Robert Brenner (University of Illinois) will share his thoughts on what's coming next and the implications this might have for businesses
- We'll build on this foundation to provide a framework for developing your generative AI strategy
- You will go hands-on to put the Business Model Canvas into action via the Coursera Playground, a private environment where you can leverage powerful large language models as a strategic thought partner
- The provided prompts will guide you through the development of your GenAI strategy
- This learn-by-doing approach will leave you with an actionable generative AI strategy and a deep appreciation of the power of generative AI as a thought partner
- Finally, the course will provide you with case studies on how Coursera has leveraged genAI to deliver customer value and productivity
- You'll hear about the teams we tapped to react with agility and the research we reviewed to guide our efforts
- These case studies provide a blueprint for follow up work to turn your new strategy into reality
Setting a Generative AI Strategy at Coursera Curriculum
Harnessing the power of GenAI for your business
Welcome to the course
Potential impact of GenAI on jobs and people
Emerging use cases of GenAI in business
Navigating disruption (Robert Brunner, Univ of Illinois)
What is "strategy" and how do you do it?
Internal: How GenAI impacts Strengths & Weaknesses
External: How GenAI impacts Opportunities and Threats
GenAI makes competitive analysis critical
CEO toolkit: Using GenAI to keep your strategy agile
Identifying opportunities to create value
Coursera case study: Creating value with GenAI
Prototype and experiment to learn fast
Case study: Coursera analysis of productivity
What every CEO should know about GenAI
A selection of high-impact use cases across six major industries
The Potentially Large Effects of AI on Economic Growth
Revolutionizing industries with generative AI (Satya Nadella, Microsoft)
CEO toolkit: Template for 3-yr strategy context
Experience is everything
GPTs are GPTs: Labor market impact of LLMs
Developing your strategic plan for GenAI
Using GenAI to create customer value
Adoption of GenAI in your industry
How will companies in your industry to do adapt?
How might GenAI create customer value?
Boosting productivity with GenAI
Analyze threats and opportunities of GenAI
Analyze how GenAI might impact your Value Proposition
Use GenAI to analyze competitive dynamics
Analyze how GenAI might impact your Customer Segments
Analyze how GenAI might impact your Acquisition Channels
Analyze how GenAI might impact your Customer Relationships
Analyze how GenAI might impact your Partner Relationships
Analyze how GenAI might impact your Key Activities
Analyze how GenAI might impact your Key Resources
Analyze how GenAI might impact your Revenue Streams
Analyze how GenAI might impact your Cost Structure
Use GenAI to suggest trend categories
Use GenAI to find ways to create value
Use GenAI to find ways to improve productivity
CEO Toolkit: Critical insights to keep your strategy agile
Wrap up
Critical Insights: The State of AI Report
Critical insights: Dawn of LMMs - early review of GPT-4V
Critical insights: Generative AI and the future of work in America
Critical insights: Augmented work for an automated, AI-driven world
Critical insights: Effective and ineffective uses of GenAI
Navigating Generative AI for Leaders
Setting a Generative AI Strategy at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
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