Adobe Qualified: Adobe Marketo Engage Digital Marketer Credential 

Adobe Marketo administrators, architects, business users, developers, creatives

Adobe Marketo Engage users

Marketers with hands-on experience using Marketo Engage who regularly use email marketing to communicate with their audiences

Marketo Engage administrators, architects, business users, developers, creatives

Create and send an email to a list of imported people

Create a dynamic email based on segmentation rules

Nurture prospects as they enter the database

Create a gated content initiative using a form, landing pages and an auto-email

Automate and measure the success of your initiatives

Report and analyze on your marketing efforts

Scale your initiatives with My Tokens

Create dynamic landing pages

Use advanced form features

Construct advanced smart campaigns

Use custom tags, multiple period costs, cloning and archiving

Manage your programs with the Marketing Calendar

Create Programs following best practices to generate relevant reports

Create standard reports to analyze people, programs, and assets

Customize reports using filters and settings

Use special report features including drill-down, customer columns, and opportunity columns

Create report subscriptions

Define email delivery and deliverability

Understand email spam filters

Understand key email metrics and terms 

Identify the components of email reputation 

In this course you will learn how to take your marketing automation to the next level to engage prospects and enhance the relationship with your customers

In this course students will learn how to nurture audience using a multi-stream engagement program, save time by using snippets in your content, scale programs with Tokens, create dynamic landing pages, use advanced form features and manage your programs with the Marketing Calendar

They will also learn how to use these reports to demonstrate the impact of your marketing efforts and focus your investment where it will be the most effective