Innovative brand & digital marketing strategies: Insights from the luxury industry offered by ESSEC Business School - France
- Private University
1 Campus- Estd. 1907
Innovative brand & digital marketing strategies: Insights from the luxury industry at ESSEC Business School - France Overview
Duration | 8 weeks |
Total fee | ₹3.71 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
Innovative brand & digital marketing strategies: Insights from the luxury industry at ESSEC Business School - France Highlights
- Earn a certificate of completion from ESSEC Business School
Innovative brand & digital marketing strategies: Insights from the luxury industry at ESSEC Business School - France Course details
- For Managers who aim to initiate or take part in a digital transformation project
- For Managers responsible for innovative projects
- For Managers who are looking to gain digital skills to progress further in their career
- This certificate is included in the seven modules that make up our fully online Executive Master in Digital Transformation
- By exploring key insights from the luxury industry, you will grow your skills in brand and digital marketing strategies and learn how to establish a strong brand position focusing on innovation and a strong customer-centric approach supported by digital
- During eight weeks of deep immersion into brand and digital marketing strategies, you will acquire the digital skills you need to lead marketing innovation in your organisation
Innovative brand & digital marketing strategies: Insights from the luxury industry at ESSEC Business School - France Curriculum
Decoding and understanding luxury consumers strategy
Who is the luxury consumer and how does s/he behave
Millennials and upcoming Generation Z ? what should we know?
Key luxury markets and how do they differ
Future trends in the luxury industry
Mastering the fundamentals of luxury brand and digital marketing strategies
Pillars of luxury brand management -Creating a brand DNA and Brand codes
Power of storytelling ? online and offline
The importance of customer experience: from digital to physical
Understanding the consumer on-line [and off-line] journey
Differences between Asian and Western consumers when it comes to content and device consumption
From e-commerce to mobile and social commerce
Understanding digital marketing strategies for all stages of the customer journey
Retention (loyalty program & crm): managing qualitative and quantitative data
Leading brand transformation: Focus on Clienteling 2.0
Leading brand transformation: Focus on personalization & relevance
Leading brand transformation: Focus on Sustainability
Leading brand transformation: Focus on Supply chain
How to integrate the global ecosystem of a luxury brand (suppliers, craftsmen?) into a circular strategy?
Innovative brand & digital marketing strategies: Insights from the luxury industry at ESSEC Business School - France Faculty details
Innovative brand & digital marketing strategies: Insights from the luxury industry at ESSEC Business School - France Entry Requirements
- Pre-requisites: Candidates must have some notions of digital technologies
- Not mentioned
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Innovative brand & digital marketing strategies: Insights from the luxury industry at ESSEC Business School - France Contact Information
3 Avenue Bernard Hirsch, CS 50105 Cergy
95021 Cergy-Pontoise CEDEX, France
Paris ( Other - France)