ESSEC Business School - France
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Leading with Data-Driven Strategies & Analytics 

Leading with Data-Driven Strategies & Analytics
 at 
ESSEC Business School - France 
Overview

Explore the power of data and analytics to make you understand how to lead with data-driven strategies and master analytics as a competitive advantage

Duration

8 weeks

Total fee

3.71 Lakh

Mode of learning

Online

Course Level

UG Certificate

Leading with Data-Driven Strategies & Analytics
 at 
ESSEC Business School - France 
Highlights

  • Earn a certificate of completion from ESSEC Business School
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Leading with Data-Driven Strategies & Analytics
 at 
ESSEC Business School - France 
Course details

Who should do this course?
  • For Managers who aim to initiate or take part in a digital transformation project
  • For Managers responsible of innovative projects
  • For Managers who are looking to gain digital skills to progress further in their career
More about this course
  • Explore the power of data and analytics to make you understand how to lead with data-driven strategies and master analytics as a competitive advantage
  • During 8 weeks of deep immersion into data and analytics, you will gain the skills to put in place a data-fueled organisation and act as a data digital leader to lead and contribute to digital transformation actions
  • Given that most companies are taking their business processes digital it is our duty as a pioneering and leading business school to provide a selection of courses and genuine case studies on digital transformation

Leading with Data-Driven Strategies & Analytics
 at 
ESSEC Business School - France 
Curriculum

Mastering data-powered strategy to build a data-fueled powerful organisation

Understanding what is strategy, what is value & what is competitive advantage. Focusing on analytics and data

Using data for strategy creation and implementation (customers and data as critical assets for competitive advantage)

The introduction of the SOLD model: Strategy, Organization, Leadership, Data Building an organisation as a data processing system

Developing data-powered business with AI & data at core

Identifying the types of data that can be a source of value and how: understand your customer, understand your competition, understand your company.

Understanding that everything starts with data governance Mastering Data footprint

Discovering the different types of analytics

Implementing new KPIs from new data sources and use them to predict business success

Experimentation and testing, AB testing techniques

Discovering data-fueled start-ups and acquiring data leadership

Fox intelligence inception: market intelligence on online consumers

How to avoid crashing when scaling: why you should consider data as a product, data processing as a factory

Data science project management: how to plan and organize an ML project

Same data, different usages: building KPIs and methodologies to address different problem

Faculty Icon

Leading with Data-Driven Strategies & Analytics
 at 
ESSEC Business School - France 
Faculty details

Jeroen Rombouts
Teaches big data analytics and data science courses at the MBA and master programs at ESSEC in Paris and Singapore.
Maciej Workiewicz
Associate Professor of Management at ESSEC. Teaches strategy and strategic management courses in the school’s Masters in Management, GMBA, and Executive Programs.
Fabrice Marque
Executive Director of the Strategic Business Analytics Chair at ESSEC. He has been working as a consultant for more than 25 years now, leading Accenture’s Customer Strategy practice till 2019.
Alexander Polonsky
He is a co-founder and the Vice-President of Research at Bloom. Alexander began the design of Bloom models and algorithms as a Research Scientist in the Artificial Intelligence Lab at EPFL.

Leading with Data-Driven Strategies & Analytics
 at 
ESSEC Business School - France 
Entry Requirements

Eligibility criteriaUp Arrow Icon
Conditional OfferUp Arrow Icon
  • Not mentioned

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Leading with Data-Driven Strategies & Analytics
 at 
ESSEC Business School - France 
 
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Leading with Data-Driven Strategies & Analytics
 at 
ESSEC Business School - France 
Contact Information

Address

3 Avenue Bernard Hirsch, CS 50105 Cergy
95021 Cergy-Pontoise CEDEX, France

Paris ( Other - France)

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