B2B Marketing Strategies offered by INSEAD - France
- Private University
1 Campus- Estd. 1957
B2B Marketing Strategies at INSEAD - France Overview
Duration | 5 days |
Total fee | ₹8.16 Lakh |
Mode of learning | Online |
Course Level | UG Certificate |
B2B Marketing Strategies at INSEAD - France Highlights
- Earn a certificate of completion from Insead
- Learn from case study discussions, lectures on cutting-edge concepts, group work and company visits
B2B Marketing Strategies at INSEAD - France Course details
- For Senior executives at general management level
- For Executives working in professional service-organisations
- For Executives in B2B industries seeking to develop successful business strategies
- For Executives from all business areas who wish to develop their strategic understanding
- For Executives who want to move from products to solutions
- Stand out from the competition
- Accelerate business growth
- Deliver results across all touchpoints
- This five-day programme that explores the marketing competencies B2B companies need to win in this environment
- Through detailed case study discussions, lectures on cutting-edge concepts, group work and company visits, you will strengthen your capacity to build effective B2B marketing experiences that deliver results across all touchpoints in the customer journey
- You will return to your organisation with the tools you need to lead a more productive sales and marketing team
- You will also be able to better integrate marketing into your company's strategy, creating added value for your customers and unleashing growth for your firm
B2B Marketing Strategies at INSEAD - France Curriculum
Understanding value for your customers
Explore a strategy framework for sustainable growth
Understand how to create value for your organisation by creating value for your customers (a multi-dimensional meaning of value)
Learn the importance of segmentation as a starting point of your strategy
Analyse what has and has not changed when applying traditional frameworks in an agile world
Understand and leverage ecosystems and external partners to identify new growth opportunities
The new rules of competition
Embrace the '3 laws-of being successful in a digital world
Grasp the new rules of competition as well as today's B2B customer's and their evolving needs and expectations
A value-based approach for creating competitive advantage through ecosystems
(Co-) Creating value for (and with) customers
Understand how to leverage innovation to achieve superior growth
Explore how to break away from commoditisation and differentiate your organisation from the competition
Transform your existing business model and define new ones for next-generation growth
Define a roadmap for growing beyond products into value added service and outcome-based customer solutions
Learn to compete on outstanding customer experiences across multiple channels, rather than focusing on selling better products
Recognise the role of new platform-based businesses and learn how they differ from traditional product- or pipeline businesses
Leverage ecosystems and the opportunity to assemble those ecosystems to achieve key objectives
Communicating value
Analyse the importance of a seamless omni-channel approach along the customer journey
Develop a digital, content-driven strategy that enables you to better engage with customers and create outstanding customer experiences
Understand and leverage the power and importance of communities and influencers
Delivering value
Understand the digital trends that are disrupting your business
Gain insight into today's customers and their evolving needs and expectations
Explore why digital should be the default approach to customer engagement and not just a bolt-on
Improve the customer experiences across channels and touchpoints
Deconstruct and analyse your own customer journey(s)
Learn how to leverage digital trends and technology at the most important touchpoints in the customer journey
Discuss the key enablers that allow for a digital transformation
Preparing people and organisations for continuous change
Assess your current organisational capabilities and flexibility in the light of potential game changers
Understand the importance of a flexible, agile and collaborative organisation
Capturing value
Understand how to capture the value you create along the customer journey
Leverage the power of value-based pricing
Move offers 'from free-to-fee-(F2F) where it makes sense
Explore new pricing models in a digital space
Learn how to execute your agile strategy
Understand how to deal with low price competition
Leading and implementing marketing change
Marketing means constant change: new customers, disruptive competitors, new channels to markets, innovative pricing approaches
Grow into your role as a marketing transformation and change agent
Share with peers some best practices of leading marketing organisations
Discuss how to embed transformation as a core principle in your marketing organisation
Reflect on your role as a marketing leader and change agent and define your roadmap for leading your team tomorrow
B2B Marketing Strategies at INSEAD - France Faculty details
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B2B Marketing Strategies at INSEAD - France Contact Information
Boulevard de Constance 77305, Fontainebleau, France
Paris ( Other - France)