Driving Digital Marketing Strategy
offered by INSEAD - France

Private University
1 Campus
Estd. 1957

Driving Digital Marketing Strategy
at
INSEAD - France
Overview

Becoming a successful marketing strategist in the digital age requires mastering three brand new customer-focused skills

Duration	5 weeks
Total fee	₹1.41 Lakh
Mode of learning	Online
Course Level	UG Certificate

Driving Digital Marketing Strategy
at
INSEAD - France
Highlights

Earn a certificate of completion from Insead
Access the full expertise of INSEAD's world-class faculty
Get action learning project for practical exposure
Learn through dynamic and engaging methods, including videos, quizzes and role-plays

Driving Digital Marketing Strategy
at
INSEAD - France
Course details

Skills you will learn

Marketing Digital marketing

Who should do this course?

For Executives and senior managers from all business areas
For Team leaders and managers seeking to develop and integrate cutting-edge digital marketing practices
For Executives seeking to develop new sustainable, data-driven business models
For Executives aiming to drive digital initiatives in their company or industry

What are the course deliverables?

Learn how to create and deliver value and secure sustainable competitive advantage
Acquire basic analytical skills around "big" customer data to inform marketing strategy effectiveness throughout the customer funnel
Strategically monitor and create content to generate stronger engagement with customers online. Effectively manage online crises
Effectively implement and execute a digital marketing strategy in your organisation by recognising and utilising key drivers

More about this course

This course will take you on a learning journey to develop your skills to become a successful marketing strategist and achieve business success by creating and delivering new customer value
You will explore the challenges and opportunities of digital disruptions around your customers and learn new strategic data-driven skills to empower you to make better business decisions for future growth
This programme will also enable you to effectively design and deploy bold and competitive marketing strategies around the customer in the digital age

Driving Digital Marketing Strategy
at
INSEAD - France
Curriculum

Transformational Shifts

Technological game changers and the changing customer behaviour

Three transformational shifts in marketing strategy

Product-centric perspective to customer-centric perspective

Agile Marketing Organisation

Technological solutions driving customer value for different segments and markets

Customer-centric digital marketing organisations

Digital solutions to improve marketing speed and efficiency

Customer Value Creation - Analytics

Leverage 'big-data to generate customer insights

Basic, powerful analytical skills around 'big-customer data

Measure the effectiveness of a marketing strategy

Customer Value Creation - Experiences

Powerful customer experiences along the customer journey

Strategic importance of online content in the digital age

Turn your organisation into a content powerhouse

From Strategy to Execution

Appreciation for the design of a digital marketing organisation

Roles, structures, and movements required to drive effective change

Manage internal change in organisational structure, leadership, processes, governance etc

Driving Digital Marketing Strategy
at
INSEAD - France
Faculty details

Joerg Niessing

Joerg Niessing is a Senior Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to marketing, branding and digitisation. His credentials do not only come from his academic career, but also from over 13 years in consulting.

David Dubois

David Dubois is an global expert on customer centricity, data analytics and digital transformation. A passionate educator, Professor Dubois combines his award-winning research activities, case studies, and his field experience with Big Tech, B2C/B2B companies and start-ups to help executives to unlock value through analytics and insights generation, drive effective omnichannel go-to-market strategies and communication, and successfully drive the transformation of their businesses.