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Leading Business Transformation in Asia 
offered by INSEAD - France

Leading Business Transformation in Asia
 at 
INSEAD - France 
Overview

Learn to make effective individual and group decisions under uncertainty and strategic interdependence

Duration

2 weeks

Total fee

19.42 Lakh

Mode of learning

Online

Course Level

UG Certificate

Leading Business Transformation in Asia
 at 
INSEAD - France 
Highlights

  • Earn a certificate of completion and alumni status from Insead
  • Classroom discussions to open up new perspectives
  • Group work that gives you the benefit of experience and expertise
  • Thought-provoking lectures to help you grasp the latest thinking and complex concepts
  • Interactive case studies based on real-life business dilemmas from Asia and beyond
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Leading Business Transformation in Asia
 at 
INSEAD - France 
Course details

Who should do this course?
  • For Executives with at least eight years-management experience
  • For experienced general managers new to Asia, who are seeking to adapt their business practices to the region
What are the course deliverables?
  • Understand the transformation of the global and regional business landscape
  • Gain greater insight into business fundamentals and the confidence to lead across functions and geographical borders
  • Develop innovative approaches to strategy, marketing, organisational design and change in the Asian context
  • Understand which business principles and practices are universal, and which need to be tailored to Asia
More about this course
  • This is a general management programme designed to help senior executives understand, adapt, and ultimately leverage these transformational trends within the Asian context
  • This short and intensive programme will provide you with frameworks for structuring your agenda on leading business transformation in your organisation
  • It achieves this by weaving together a rich blend of essential topics on macroeconomics, strategy, marketing, change management, leadership and decision-making, interspersed with key insights on digitalisation, innovation and entrepreneurship in Asia's markets
  • It will familiarise you with digital strategies and platforms, demystify artificial intelligence and machine learning, and enable you to become a more effective decision-maker
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Leading Business Transformation in Asia
 at 
INSEAD - France 
Curriculum

The rise of Asia & its place in the world

Develop a framework for understanding the rapid transformation of the world economy and Asia's future economic prospects

Assess economic success stories such as Japan, South Korea and Singapore

Understand the challenges and opportunities offered by new centres of growth such as China, India, Vietnam

Explore the possibility of trade wars, global imbalances, rebalancing in China, monetary policy in India, and more

Evaluate the environment for doing business and identify markets of the future

Going global & becoming local: Strategies for success

Understand the concept of 'contextual intelligence': recognising the limits of one's knowledge and adapting that knowledge to a different environment

Explore the trade-offs between global integration and local adaptation

Discover how building a true global company requires not only the ability to adapt to foreign environments, but also leveraging its global presence to build competitive advantage

Understand what it takes for emerging market firms to build the capabilities to compete globally

Digital strategy: Innovating across platforms & ecosystems

Recognise new opportunities that technologies enable, and new competitive threats that cut across industries

Take advantage of key dynamics around launching digital platforms, such as crowdsourcing, machine learning and analytics

Discover how Asian platforms like Alibaba, Grab and Go-Jek deliver value by building ecosystems and partnering with innovative third parties

Assess how the above combination enables a new take on what firms need to consider doing differently from what they have done before

Marketing in a customer-centric world

Gain insights into how firms can address Asia's B2C challenges of affordability, access, availability and innovation

Learn how consumer behaviour is similar or different across developing and developed B2C markets

From the B2B view, uncover how firms can achieve success through client insights, innovative business models and organisational alignment

Explore how developments in social media, platforms and e-commerce/m-commerce impact new products and services

Achieving organisational re-design via Org 2.0

Be introduced to cutting-edge applications of machine learning, AI and prototyping

Learn to use data to answer one of the fundamental questions: who to hire, develop and retain

Learn to prototype organisational change processes using computer simulations

Combine the above with A/B testing (a.k.a. randomised controlled trials) to know, rather than guess, which organisational designs will be effective

Apply these tools to your context -anywhere from the departmental level to the organisational level

Strategic thinking & decision-making

Learn about the cognitive processes behind systematic biases in framing decisions, seeking information, and in evaluating feedback

Explore the characteristics of a good group decision-making process, how this compares with individual decisions, and how this can be made robust

Learn to apply game theory to understand an array of topics, from regulatory design, to market entry decisions, to the prevalence of price wars in Asia

Leading change & high impact teams

Explore how groups and teams communicate and function, and common pitfalls

Develop techniques for optimising group and team performance

Learn to use structural and interpersonal influence tactics that lead to stakeholder buy-in

Build a toolkit that you can use to motivate change and overcome resistance

Leverage both formal organisational structure and informal social networks to create momentum for change

Building leadership presence

Understand your personal communication style, its strengths and challenges

Explore ways to establish more meaningful connections between you and the people you want to persuade and influence

Grow your leadership presence and improve your ability to communicate effectively across cultural contexts

Faculty Icon

Leading Business Transformation in Asia
 at 
INSEAD - France 
Faculty details

V. (Paddy) Padmanabhan, Professor of Marketing
V. “Paddy” Padmanabhan is the John H. Loudon Professor of International Management, INSEAD-Singapore. Prior to joining INSEAD, he was the John K. and Ellen A. Wallace Distinguished Professor of Marketing at the Olin School of Business, Washington University (1998-2002) and Associate Professor of Marketing and Fletcher Jones Faculty Fellow at the Graduate School of Business, Stanford University (1990-1998).
Pushan Dutt, Professor of Economics
Pushan Dutt is a Professor of Economics and Political Science at INSEAD. He holds a Ph.D. in Economics from New York University, a Masters in Economics from the Delhi School of Economics, and a Bachelors degree in Economics from Presidency College, Calcutta.

Leading Business Transformation in Asia
 at 
INSEAD - France 
Entry Requirements

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