Leading Digital Marketing Strategy
offered by INSEAD - France

Private University
1 Campus
Estd. 1957

Leading Digital Marketing Strategy
at
INSEAD - France
Overview

Understand the key enablers that are needed to transform your company into an agile, customer-centric, and digital organisation

Duration	5 days
Total fee	₹8.16 Lakh
Mode of learning	Online
Course Level	UG Certificate

Leading Digital Marketing Strategy
at
INSEAD - France
Highlights

Earn a certificate of completion from Insead

Leading Digital Marketing Strategy
at
INSEAD - France
Course details

Skills you will learn

Marketing Digital marketing Brand Strategy Big Data

Who should do this course?

For executives and senior managers from all business areas who wish to develop a strategic understanding of digital marketing
For Executives aiming to lead digital initiatives in their company
For Executives and senior managers who want to learn about sustainable marketing strategies

What are the course deliverables?

Understand current trends
Harness the power of digitalisation
Create a successful content strategy
Navigate customer needs
?Measure success
Leverage key enablers
Drive change in the organisation

More about this course

Leading Digital Marketing Strategy is a five-day programme through which participants learn how companies can tackle digital transformation and drive innovative marketing strategy through customer-centricity
Although the impact of digitisation is not new, the digital economy is entering a new age that presents unprecedented challenges -but also many opportunities for executives
Digital tools and trends are invading the business environment, provoking significant changes in the way we communicate, consume, work, buy and sell
Leading Digital Marketing Strategy will help you rethink the customer journey to build positive and relevant experiences across all channels and touchpoints -and ultimately to create both value and competitive advantages for your company
At the end of the programme you will also better understand the key enablers that are needed to transform your company into an agile, customer-centric, and digital organisation

Leading Digital Marketing Strategy
at
INSEAD - France
Curriculum

Megatrends that disrupt your market(s)

How digital and social disruptions can affect different aspects of your value chain

How digital and social practices can generate novel content about your brands or products

How to meet the challenges that new trends bring

Impact of digital on the competitive landscape

When digital and social media practices foster new business model innovations and change companies-competitive landscape

Know what kinds of threats and opportunities emerge out of digital and social practices

Business decisions using online research and 'big data'

Harness online data/social media to create value

Leverage big data to integrate digital intelligence into strategy

Experience digital listening through live interaction with online platforms

Social media strategy as a commercial driver

Recognise how value creation through social and digital tools differs from value creation through traditional marketing techniques

Select and use social media channels to create novel value

Leverage strategic social media frameworks to initiate and develop new relationships with customers that yield higher financial performance

Integrate social media into your brand strategy

Understand the threats and opportunities associated with social media

Learn how to anticipate and prepare for crises in the digital space

Measure social media ROI

Content creation, curation and dissemination for brand building

Transform your brand into a content producer

Create, curate and disseminate content through online channels

Understand how companies can successfully address online conversations and create monitoring systems to avoid value destruction through negative buzz

'Hijack-online conversations and create value in the short term by increasing brand relevance

Digital marketing organisation

Understand the role of the digital marketing organisation in driving company profits

Design a digital marketing organisation and define the key roles and dynamics to drive change and effectively build a customer-centric unit

Drive the digital transformation of your organisation through effective task prioritisation and tech integration, including AI and machine learning

Learn how to develop a more innovative mind-set and leverage start-ups more effectively at a high scale

Leading Digital Marketing Strategy
at
INSEAD - France
Faculty details

Joerg Niessing

Joerg Niessing is a Senior Affiliate Professor of Marketing at INSEAD and is passionate about bridging the academic and the business world on topics related to marketing, branding and digitisation. His credentials do not only come from his academic career, but also from over 13 years in consulting.

David Dubois

David Dubois is an global expert on customer centricity, data analytics and digital transformation. A passionate educator, Professor Dubois combines his award-winning research activities, case studies, and his field experience with Big Tech, B2C/B2B companies and start-ups to help executives to unlock value through analytics and insights generation, drive effective omnichannel go-to-market strategies and communication, and successfully drive the transformation of their businesses.