MSc in Marketing
offered by University of Glasgow

MSc in Marketing
at
University of Glasgow
Overview

Strategic Brand Leadership: Excel in Marketing with an MSc, Mastering Innovative Strategies for Market Success and Consumer Engagement.

Skills you will learn

Who should do this course?

What are the course deliverables?

Apply relevant theories and methodologies from across the marketing discipline to support your decisions.
Identify international market opportunities, preparing you for a career in a range of enterprises.
Evaluate marketing against other management functions such as finance and HR.
Combine marketing expertise with other management functions both inside and outside of a business.
Undertake international marketing in a dynamic, networked, international and culturally diverse economy.
Recognise and explain current theory and methodology of marketing to drive marketing decisions in organisations.
Apply marketing theory and methodology in an international and domestic context.
Identify market opportunities and identify threats within a range of business contexts.
Construct advanced marketing research activity.
Apply analytical skills in marketing and other business environments.
Deliver oral and written communication and design and deliver pitches.

More about this course

The University of Glasgow’s online marketing degree is designed for tomorrow’s world. You will study with international faculty at the Adam Smith Business School who are experienced and knowledgeable in both marketing fundamentals and the latest digital trends. Graduate with expertise in advertising, branding, user experience (UX) design, marketing analytics and more.
Online learning at the University of Glasgow allows you to experience the outstanding education we are known for without the need for relocation.

Year 1

MARKETING MANAGEMENT

CONSUMER BEHAVIOUR

MARKETING COMMUNICATIONS STRATEGIES AND TACTICS

Year 2

BRAND MANAGEMENT

MARKETING RESEARCH & ANALYTICS

Optional courses (select two of the below):

DIGITAL MARKETING

RETAIL MARKETING

SERVICES MARKETING

SOCIAL MEDIA MARKETING

Year 3

MARKETING DISSERTATION (SEMESTER 2)

Eligibility criteria Up Arrow Icon

Conditional Offer Up Arrow Icon

Yes
If applicant receive a conditional offer, they will be asked to upload additional supporting documents through Applicant-Self-Service to meet the conditions of their offer. The offer letter will list all the conditions that apply to applicant's offer and can also find these conditions on 'To Do' list on Applicant-Self-Service where they can also upload the required document(s).
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