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All India Management Association
All India Management Association Logo

PGCM-Digital Marketing & Strategy 
offered by All India Management Association

Star Icon5.0 /5
  • Private Institute
  • Estd. 1993

PGCM-Digital Marketing & Strategy
 at 
AIMA 
Overview

Duration

160 hours

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Credential

Certificate

PGCM-Digital Marketing & Strategy
 at 
AIMA 
Highlights

  • Industry accepted program approved by Ministry of HRD
  • 1 year program approved by AICTE
  • Live projects and assignment
  • Placement And Training Support
Read more
Details Icon

PGCM-Digital Marketing & Strategy
 at 
AIMA 
Course details

Skills you will learn
Search Engine optimizationEmail marketingDigital marketingAdvertisingMobile marketingPPCMarketingSEOSocial media marketingOnline MarketingWeb Analytics
Who should do this course?
  • Live projects and assignment
  • Develop ability to design tools to enhance consumer online experiences.
  • Ability to evaluate internet-marketing metrics and identify KPI
  • Placement And Training Support
  • Develop capability to intergrade the digital marketing and traditional marketing efforts.
  • About 40% of training time is dedicated to hands-on exercises build and practice the fundamentals.
  • Face to face/ online session by experts from industry and academia
What are the course deliverables?
  • Marketing, sales or advertising & brand executive, who want to reskill themselves with digital marketing.
  • MBA graduates, who want to capitalize on digital marketing opportunities.
  • Entrepreneurs, business owners, startup, who want to leverage social and online media for awareness, lead generation and branding.
  • Companies / professionals targeting to B2B and B2C, and want to revisit and realign the marketing strategy in digital technology era.
  • Graduate in any discipline
More about this course
  • The digital technology and internet has emerged as a platform to facilitate global businesses and communication. The exponential growth of digital /online marketing has transformed the way customers seek information about the product or buy the product. The companies too have reacted by created new value chain at each level.
  • Virtually, every organization today is using some or the other digital/online marketing tools. Leveraging the digital marketing tools, digital channel and technology to achieve the competitive advantage, and building market lead processes, customer relationship and innovations is the main objective of the digital marketing strategy program.
  • The program is intended for sales & marketing and IT professionals, who want to take, advantage of digital marketing tools and techniques to upscale their career and achieve better revenues for the organization and create business values.
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PGCM-Digital Marketing & Strategy
 at 
AIMA 
Curriculum

Introduction to Digital Marketing

Marketing Strategy 2.0

Web Development

Search Engine Optimization (seo)

Search Engine Marketing (ppc)

Email Marketing

Web Analytics

Social Media Marketing

Mobile Marketing

E-commerce

Digital Media Planning And Buying

Capstone Project/OJT ( on job training)

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PGCM-Digital Marketing & Strategy
 at 
AIMA 
Students Ratings & Reviews

5/5
Verified Icon1 Rating
S
Sambit Rout
PGCM-Digital Marketing & Strategy
Offered by All India Management Association
5
Wonderful Learning Experience
Other: Its Buildes my career and develop my skills . With this course I look forward to get a new job . And its improved my communication skills
Reviewed on 12 Nov 2019Read More
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PGCM-Digital Marketing & Strategy
 at 
AIMA 

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PGCM-Digital Marketing & Strategy
 at 
AIMA 
Contact Information

Address

AIMA - Centre for Management Education,
15, Link Road
Delhi

Phone
9810536427

(For general query)

9654601397

(For admission query)

Email
ggumber@aima.in
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