Digital Marketing Courses offered by Besant Technologies, Velachery - Chennai
- Estd. 2011
Digital Marketing Courses at Besant Technologies, Velachery - Chennai Overview
Duration | 35 hours |
Total fee | ₹20,000 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Digital Marketing Courses at Besant Technologies, Velachery - Chennai Highlights
- Earn a certificate after completing the course
- 100% Job Oriented Training
- Industry Expert Faculties
- Free Demo Class Available
Digital Marketing Courses at Besant Technologies, Velachery - Chennai Course details
- This Course is Suitable for Sales Managers, Freelancers, Web designers, Business Owners, College Graduates who wish to Start Career in Digital Marketing field
- This Comprehensive Course will teach learner how to create own Optimized Google Ads PPC Campaign to drive more traffic to landing page and increase the Sales with Sample Project works
- From this Advanced Digital marketing Course learner will gain Practical exposure on retargeting and Display Ad techniques for getting more leads
- Start Digital Marketing Course without any Prior Knowledge and Get Placed in Top Paid Jobs with our Digital Marketing Specialization Course delivered by Certified Professionals with Placements
Digital Marketing Courses at Besant Technologies, Velachery - Chennai Curriculum
MODULE 1: BASICS of DIGITAL MARKETING
Introduction To Online Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Types of Digital Marketing
Increasing Visibility
Visitors? Engagement
Bringing Targeted Traffic
Lead Generation
MODULE 2: ANALYSIS AND KEYWORD RESEARCH
Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Competitor Website Keyword Analysis
Choosing Right Keywords To The Project
MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)
Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Understanding the SERP
Google Processing
Indexing
Crawling
MODULE 4: ON-PAGE OPTIMIZATION
Domain Selection
Hosting Selection
Meta Data Optimization
URL Optimization
Internal Linking
301 Redirection
404 Error Pages
Canonical Implementation
H1, H2, H3 Tags Optimization
Image Optimization
Landing Page Optimization
No-Follow And Do-Follow
Creating XML Sitemap
Robot.txt
MODULE 5: OFF-PAGE OPTIMIZATION
Link Building Tips & Techniques
Difference Between White Hat And Black Hat SEO
Alexa Rank, Domain
Directory Submission
Social Bookmarking Submission
Search Engine Submission
Web 2.0 Submission
Article Submission
Image Submission
Video Submission
Forum Submission
PPT Submission
PDF Submission
Classified Submission
Business Listing
Blog Commenting
Citations
Profile link creations
Infographics Submission
MODULE 6: SEO UPDATES AND ANALYSIS
Google Panda,
Penguin,
Humming Bird Algorithm
Google Penalties
SEO Tools For Website Analysis And Optimization
Competitor Website Analysis And Backlinks Building
Backlinks Tracking, Monitoring, And Reporting
MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING
Creating Local Listing In Search Engine
Google Places Setup (Including Images, Videos, Map Etc)
Search Engine Visibility Reports
Verification Of Listing
Google Reviews
MODULE 8: GOOGLE ADS OR PAY PER CLICK MARKETING (SEM)
Google Ads
Introduction To Online Advertising And Adwords
Ad words Account And Campaign Basics
Ad words Targeting And Placement
Ad words Bidding And Budgeting
Ad words Tools
Opportunities
Optimizing Performance
Ads Type
Bidding Strategies
Search Network
Display Network
Shopping Ads
Video Ads
Re-marketing
Performance Monitoring
Reports
MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)
Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
Facebook, LinkedIn,
YouTube, Pinterest,
Hashtags
Image Optimization
MODULE 10: SOCIAL MEDIA MARKETING (SMM)
Facebook Optimization
Fan Page Vs Profile Vs Group
Creating Facebook Page For Business
Increasing Fans And Doing Marketing
Facebook Analytics
Facebook Advertising And Its Types In Detail
Creating Advertising Campaigns,
Payment Modes
Introduction To Twitter
Creating Strong Profiles On Twitter
Followers, ReTweets, Clicks,
Conversions, HashTags
LinkedIn Optimization
What Is LinkedIn?
Individual Profile Vs. Company Profile
Branding On LinkedIn
Marketing On LinkedIn Groups
Tools & Techniques
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Digital Marketing Courses at Besant Technologies, Velachery - Chennai Contact Information
No. 24, Nagendra Nagar
Opposite to Phoenix Market City and Next to Ramkay TVS Showroom
Chennai ( Tamil Nadu)
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