MBA in Marketing
offered by Chitkara University Online

Private Institute

MBA in Marketing
at
Chitkara University Online
Overview

Gain necessary skills to respond to customer expectations and develop digital strategies to place their companies at the forefront of their sectors

Duration	2 years
Total fee	₹2.00 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	PG Degree

MBA in Marketing
at
Chitkara University Online
Highlights

Earn a degree after completion of the course
360-degree placement Support: resume building, interview preparation and placements
Fee can be paid in instalments

MBA in Marketing
at
Chitkara University Online
Course details

Who should do this course?

For individuals who are looking to transition into a career in marketing from another field

What are the course deliverables?

Understanding the Digital Marketing Landscape and the Customer Funnel

Assessing Opportunities in Paid Digital Media

Assessing Opportunities in Owned Digital Media

Implementing an Integrated Digital Marketing Plan

More about this course

This MBA in Marketing from Chitkara University is a Master of Business Administration degree program with a focus on marketing

It is designed to provide students with a comprehensive understanding of business principles and strategies, with a particular emphasis on marketing theories and practices

The program typically covers a wide range of topics, including consumer behavior, market research, advertising, branding, and digital marketing

It also includes courses in areas such as sales, public relations, and international marketing

MBA in Marketing
at
Chitkara University Online
Curriculum

Inbound Marketing

Introduction to Digital Marketing
Learn to quickly build good looking websites and landing pages using WordPress
Learn to leverage the power of Search Engines for paid advertisements

Outbound Marketing

Content Marketing
Social Media Marketing & Management
Video Marketing

Media Management Automation
More forms of Digital Marketing
Integrated Marketing (Full Funnel Marketing)

Managerial Skills and Soft Skills
Soft Skills
Agency Skills

Creative Strategy

Learn how to plan content for new-age forms of marketing (Reels, Shorts & Podcasts)
Learn the art of scripting and video content creation

Performance Marketing

Learn how programmatic buying has changed the way media buying is done
Gain hands-on exposure to Digital Media Buying & optimization techniques

Capstone Project

A final practical project in a simulated business environment that will prepare you to enter the digital marketing industry