Sales & Marketing Course: Admission 2024, CAT 2024, Fees, Exams, Syllabus, Top Colleges & Career Scope
Pallavi Priyadarshini PandaContent Writer
Sales and Marketing is one of the most demanding courses, which can be pursued at Graduate, Post-Graduate, Diploma, and Certificate levels. Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) are the commonly-opted programs that provide valuable skills to students.
The BBA in Sales and Marketing is a three-year undergraduate program that has been split into six semesters (each semester lasts six months). Students in BBA in Sales and Marketing programs receive a solid foundation in business and management principles, including courses in Marketing, Economics, Market research and analysis, Customer service, Communications, and Sales. Students who wish to make progress in their careers in the field of management can pursue the BBA course after completing Class 12.
MBA in Sales and Marketing is a marketing and business management program that focuses on business principles and marketing management. It is a two-year postgraduate program that focuses on the planning, organizing, staffing, managing, operating, and controlling of sales and marketing in the workplace. Candidates, who wish to pursue an MBA in Sales and Marketing must have scored at least 50 percent marks in graduation and also got an impressive score in national level exams like CAT, XAT, and SNAP to ensure entry to top management colleges in India. Sales and Marketing courses can be completed for fees ranging from INR 4 lakh to INR 25 lakh.
Sales and Marketing Course Latest Updates:
- The CAT 2024 exam is scheduled on Nov 24, 2024.
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The MAT 2024 registration process for the December session is open for the CBT Phase 1 exam, and the last date is Nov 30, 2024. For PBT and CBT Phase 2 exams, the registration ends on Dec 7 and Dec 15, 2024, respectively. Further, MAT 2024 CBT Phase 1, PBT, and CBT Phase 2 exams will be scheduled on Dec 7, Dec 14, and Dec 22, 2024, respectively.
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The XAT registration 2025 for the MBA/PGDM courses is open and the last date is Nov 30, 2024. Candidates can visit and register themselves on the official website. Further, the XAT 2025 exam will be conducted on Jan 5, 2025.
- ATMA 2024 July session result has been announced. Candidates can log in and check or download their results on the official website.
- The NMAT 2024 exam is scheduled from Nov 5 to Dec 20, 2024.
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ATMA 2025 Dec session registrations are open for admission to MBA/MMS/PGDM courses; the last date is Dec 9, 2024. The ATMA 2025 exam for the Dec session will be held on Dec 22, 2024.
- Sales and Marketing Course Details
- What is Sales and Marketing Courses
- 2.1 Why Study Sales and Marketing?
- 2.2 Benefits of Pursuing Sales and Marketing?
- Sales and Marketing Admission 2024
- Sales and Marketing Eligibility Criteria
- Sales and Marketing Entrance Exams
- Sales and Marketing Syllabus
- Sales and Marketing Courses Top Colleges
- 7.1 Best Government Colleges for Sales and Marketing Courses
- 7.2 Best Private Colleges for Sales and Marketing Courses
- Sales and Marketing Job Profiles and Salaries
- 8.1 Sales and Marketing Top Recruiters
- Sales and Marketing Course FAQs
Sales and Marketing Course Details
Students interested in pursuing a career in the Sales and Marketing fields can have a look at the table below to know all the important details about the courses in Sales and Marketing. The important points related to colleges, admissions, and duration of courses are:
| Particulars | Details |
|---|---|
| Course Name | Sales & Marketing |
| Course Levels | UG, PG, Diploma, Certificate |
| Eligibility | UG- Passed Class 12th from a recognized board in any stream (minimum 50 percent marks). PG- Passed graduation in any stream from a recognized university (minimum 50 percent marks). Diploma- Bachelor’s degree in a relevant discipline from a recognized University. Certificate- Class 12 or equivalent from a recognized board |
| Entrance Exams | CAT, MAT, XAT, CMAT, SET, IPU CET, NPAT, etc. |
| Fees | INR 1 lakh to 20 lakh |
| Average Salary | INR 5 to 15 lakh |
| Job Profiles | Sales Specialist, Project Manager, Assistant Manager, Planning Executive, Marketing Executive, Customer Relationship Manager |
| Top Recruiters | Apple, Google, Microsoft, Swiggy, One Plus, Flipkart etc. |
| Top Colleges | IIM Calcutta, IIM Lucknow, XLRI, NMIMS, Symbiosis Institute of Business Management, etc. |
Also Read:
Q: What is the Sales and Marketing course all about?
A Sales and Marketing course is a course that helps individuals gain knowledge about customer behaviour and the nitty-gritty of the market. The students are taught about different concepts and facets of sales and marketing, which enables them to make quick and effective decisions, while managing real-time business activities in the future.
Sales and Marketing courses are meant to give learners a strong understanding of how to effectively advertise and sell products or services to specific audiences, as well as how to build and implement successful marketing strategies.
Q: What is the difference between marketing and sales?
For any company selling a product, the concepts of marketing and sales are very important, as they can mean the difference between success and failure. While they are often used interchangeably or grouped they are two different concepts and it is important to understand those differences.
Sales refers to the short-term need to close a sale, get an agreement signed, or ultimately do what needs to be done to sell whatever it is you are selling. Sales techniques and strategies are based on what it takes to 'close the deal', which is crucial to any business.
If you get customers in the door but cannot get them to buy a product, there is a problem with your sales strategy. Sales strategies are focused on the individual buyer and what needs to be done for them to pull out their wallet, or click on the buy button when it comes to online selling.
Companies typically set sales volume targets for a period (weeks, months, and quarters) and have strategies in place where the individuals responsible for actually selling can make those targets. Marketing is a longer-term concept than sales and relates to forward-looking strategies to understand customer needs, influence customer perceptions, and identify how a company can capitalize on that.
The result of the marketing process, and what it directly supports, is making sales easier. Marketing techniques and strategies are based on what it takes to identify the right product mix, the prices for those products, and what needs to be communicated to target customers (via advertisement) to ensure successful sales.
One of the key aspects of marketing strategies is building a brand identity for what a company is selling and this varies from company to company. McDonald's obviously brands its food and advertising far differently than a luxury steakhouse would do. While sales are the 'push' to buy the product once the customer is there, marketing is the 'pull' that gets the customer to you in the first place.
When marketing is done effectively it can also make sales a far easier job for a company, as the customer can already be convinced and ready to buy by the time they enter your store (or website). Sales can still succeed without very effective marketing but it certainly makes the job more difficult.
Q: Is Digital Marketing with Marketing a good combination for MBA?
Yes, digital marketing is a good option in combination to MBA in marketing. Every MNC has created a separate sub department of digital marketing in their marketing department, which focusses on marketing through digital media. They focus on SEO and SMO. You will get more job opportunities with digital marketing. You can opt for international business as well.
What is Sales and Marketing Courses
Every business organization requires a sales and marketing staff to sell a commercial item and assist it reach the people. A course in Marketing and Sales open a variety of job options as every organization has a sales and marketing department. This course teaches students how to use the marketing process, which is used by organizations to plan, control, analyze, and implement programs. A course in Sales and Marketing will upgrade the abilities of the students relating to decision-making and managerial skills and will expand their growth prospects in the future
Why Study Sales and Marketing?
- Sales and Marketing courses teach students how to use the marketing process, which is used by organizations to plan, control, analyze, and implement programs. Students should use these talents to establish and maintain good relationships with the intended buyers.
- The graduates of the Sales and Marketing course can become Sales Representatives, Marketing Managers, Digital Marketers, Brand Managers, Market Researchers, and so on.
- Learning about sales and marketing will help you learn how to reach out to specific consumers, craft captivating messaging, and drive sales growth.
Benefits of Pursuing Sales and Marketing?
- If you want to establish your own business, sales and marketing courses can give you the core knowledge you need to effectively sell your products or services and reach your target audience.
- These courses can help you develop your career if you already work in Sales or Marketing. They can teach you the skills and information you need to take on greater responsibility, lead teams, or advance to higher-level positions.
- Sales and marketing frequently necessitate rapid thinking and adaptation to shifting circumstances. Courses can assist you in developing problem-solving skills, which are necessary for conquering problems in various fields.
Also Read:
Q: Why should I do Sales and Marketing course?
The Sales and Marketing course teaches the skills which are essential in a business world. Some of the main reasons to pursue Sales and Marketing courses are:
- Sales and Marketing course focuses on the practical application of marketing orientation, techniques, and methods in the management of an organization's marketing resources and activities.
- Revenue generation is inextricably tied to sales and marketing. Sales and marketing techniques are effective help to attract customers.
- Sales and marketing efforts are focused on identifying and reaching potential consumers, increasing product or service awareness and persuading them to buy. This contributes to the expansion of the consumer base and the growth of the firm.
Also Read: Top 6 Reasons to Study Marketing
Q: What are the skills required for Sales and Marketing?
Sales and marketing are vital tasks in any firm, and they demand a diverse set of talents to be successful. Here are some of the essential sales and marketing skills:
Communication: The capacity to communicate successfully with clients understand their needs and sell your product or service persuasively.
Product Knowledge: A thorough understanding of the items or services being sold, including features, benefits and competitive advantages.
Negotiation: The ability to negotiate terms, pricing and agreements with clients in order to achieve mutually advantageous outcomes.
Q: Can you suggest some executive online course in sales?
Q: Is sales and marketing a good choice in India?
Sales and Marketing Admission 2024
- Step-1 Choose the program: First research and choose the program then look for universities or colleges that offer this program. Don't forget to Review the curriculum, specializations, faculty, and facilities after that check academic qualifications, entrance exam requirements, and any additional criteria.
- Step-2 Prepare Required Documents: Prepare all the documents beforehand so that no last-minute issues occur. The documents include academic mark sheets, certificates, Standardized Test Scores (CAT, MAT, etc), and letters of recommendation.
- Step-3 Fill out the Application Form and Pay the Fees: Complete the application form provided by the institution. This may be done online or on paper and pay any required application fees.
- Step-4 Entrance Exams (if applicable): If the program requires an entrance exam, such as a common BBA entrance test or a specific university's test, register and prepare for it. Take the exam then wait for the result.
- Step-5. Submit Application: Submit all required documents along with the completed application form. Always ensure that all documents have been received and verify the status of your application.
- Step-6 Interview (if applicable): Some programs require a personal or virtual interview Attend it and demonstrate your motivation, skills, and suitability for the program.
- Step-7 Await Admission Decision: Monitor the admission portal or your email for updates on the results. If accepted an official offer letter will be provided by the university.
- Step-8 Confirm Enrollment: Confirm your intention to enroll in the program and Pay the required enrollment or tuition Fees.
- Step-9 Prepare for the Start of Classes: Follow instructions for course registration and orientation. If needed, arrange for on-campus or off-campus housing and attend any orientation sessions to familiarize yourself with the campus and program.
- Step-10. Start Classes: Attend classes and start your academic journey.
Sales and Marketing Eligibility Criteria
The eligibility criteria for Sales and Marketing courses vary from college to college. The aspirants should be well informed about the eligibility, entrance exams, fee structure, and significant dates relating to admissions. The students can read on to know more about the eligibility.
Students who meet certain eligibility criteria can take up courses in Sales & Marketing.
| Level of Course | Eligibility |
|---|---|
| Undergraduate Courses |
|
| Post Graduate Courses |
|
| Diploma Courses |
|
| Certificate Courses |
|
Also Read: Top Sales and Marketing Colleges in India
Q: Can I pursue Sales and Marketing course online?
Yes, students can also pursue various Online Sales and Marketing courses. Many educational institutions, universities, and online learning platforms provide extensive and certified online sales and marketing courses, diplomas, and even whole degree programmes. Online learning allows you to pursue your studies while also managing other obligations such as employment, family, or other duties.
Q: What are the eligibility criteria for Sales and Marketing courses?
Students can pursue BBA and MBA in Sales and Marketing specialisation as they are the most popular programmes in the field. Students can have a look at the table below to know the eligibility criteria for Sales and Marketing courses:
Course Name | Eligibility |
|---|---|
BBA in Sales and Marketing |
|
MBA in Sales and Marketing |
|
Q: What skills are required to get admission for MBA marketing?
Sales and Marketing Entrance Exams
The admission process for Sales and Marketing courses is underway. Sales and Marketing is a specialization taught to MBA students in the second year. Most of the colleges for MBA Marketing admit students on the basis of entrance exam scores, group discussions, and personal interviews.
Given below are the top MBA entrance exams.
| Entrance Exams | Exam Dates | Exam Schedule |
|---|---|---|
| CAT | 24 Nov '24 | CAT Exam Schedule |
| MAT | MAT 2024 CBT 1 - 7 Dec '24 MAT 2024 PBT - 14 Dec '24 MAT 2024 CBT 2 - 22 Dec '24 |
MAT Exam Schedule |
| XAT | 5 Jan '25 (Tentative) | XAT Exam Schedule |
| NMAT | 5 Nov '24 - 20 Dec '24 | NMAT Exam Schedule |
| SNAP | SNAP 2024 session 1 - 8 Dec '24 SNAP 2024 session 2 - 15 Dec '24 SNAP 2024 session 3 - 21 Dec '24 |
SNAP Exam Schedule |
| SET | May '25 (Tentative) | SET Exam Schedule |
| IPMAT | May '25 (Tentative) | IPMAT Exam Schedule |
| CUET | May '25 (Tentative) | CUET Exam Schedule |
Quick Facts About Sales and Marketing Courses:
| List of all MBA entrance exams | |
| Click here to practice CAT Mock Test 2024 |
3 Dec ' 24 - 5 Dec ' 24 | CAT 2024 answer key challenge |
Dec '24 | CAT 2024 result announcement TENTATIVE |
Dec '24 | SET 2025 registrations TENTATIVE |
Apr '25 | SET 2025: Last date of Registration and fee payment TENTATIVE |
2 Dec ' 24 - 4 Dec ' 24 | Karnataka PGCET Counselling Fee Payment and Admis... |
30 Nov ' 24 | Karnataka PGCET Counselling Final Seat Allotment ... |
Jun '24 | CT SET 2024 Counselling Start TENTATIVE |
Jun '24 | CT SET 2024 Result TENTATIVE |
Q: How to prepare for CAT?
Q: How do I prepare well for the SNAP exam?
Sales and Marketing Syllabus
Students desirous of pursuing these courses can read more to know semester-wise subjects taught in Sales and Marketing courses. These courses are designed by industry experts and teach students how to gather and analyze data to make informed decisions and optimize their strategies. The core topics taught in Sales and Marketing courses are:
| Sales and Marketing Course Curriculum |
|
|---|---|
| Management Concepts & Organizational Behaviour |
Accounting for Managers |
| Business Environment & Law Research |
Financial Management |
| Marketing Management |
Operations Research and Management |
| Strategic Management |
Consumer Behaviour |
| Marketing Research & Planning |
Industrial Marketing |
| Logistics And Supply Chain Management |
Retail Marketing |
| Rural Marketing Services |
Marketing Advertising & Sales Promotion |
| Customer Relationship Management |
Global Marketing Project |
| Principles and Practice of Management |
Digital Marketing |
| Brand Management |
Market Segmentation |
| Market Targeting |
Market Positioning |
| The Nature and Culture of Markets |
Basic Processes of Sales, Marketing, and Marketing Management |
| Study of Market Potentials |
Analysis Techniques for Market Competition Study |
| Sales and Marketing – Basic Functions, Characteristics, and Roles in the Market |
The Essentials of Sales and Marketing |
| Services Marketing |
Marketing Communications |
| Sales Responsibilities and Preparation |
Sales Management Organization and Control |
| Product Development |
Placement & Pricing |
| Stock handling and inventory control |
Visual Merchandising |
Also Read:
Q: What is the syllabus for MBA in Sales and Marketing?
The curriculum for an MBA in Sales and Marketing varies per institution, but in general, it covers a broad range of topics to offer students with a complete understanding of sales and marketing tactics, methods, and management. Some of the main subjects taught in the MBA in Sales and Marketing programme are:
MBA in Sales and Marketing | |
|---|---|
Business Communication Skills | Financial Accounting |
Financial Accounting | Career Planning |
Human Resource Management | Cost and Management Accounting |
Q: Can you suggest some executive online course in sales?
Q: What is the syllabus for MBA in marketing and how many subjects are there in MBA (marketing)?
Sales and Marketing Courses Top Colleges
With the growing popularity of BBA courses, the number of institutes offering BBA courses has also increased. Candidates can shortlist the BBA college depending on their marks, college fees, popularity, location, and other important factors. BBA courses can be pursued by both the government and the private colleges. It must be noted that the colleges mentioned below in the tables are listed alphabetically and not in any order of ranking hierarchy.
Best Government Colleges for Sales and Marketing Courses
IIM Indore, IIM Bangalore, IIM Lucknow, and the Department of Management Studies (IIT Delhi) are the popular government Sales and Marketing colleges in India.
Candidates can check the table below to see the best government MBA colleges in India:
| Colleges |
Course Fees |
|---|---|
| INR 11.89 K |
|
| INR 1.05 L |
|
| INR 3.9 – 4.2 L |
|
| INR 1.36 -2.34 L |
|
| INR 92 K |
Note: This information is sourced from the official website of the institute/exam.
Best Private Colleges for Sales and Marketing Courses
Students can also pursue Sales and Marketing courses from private colleges. The course fees in private colleges are comparatively higher as compared to government colleges and students can choose amongst them as well according to their suitability.
Candidates can check the table below to see the best private colleges in India for Sales and Marketing Courses (in alphabetical order):
| Colleges |
Course Fees |
|---|---|
| Amity University | INR 2.68 L - 12.54 L |
| Chandigarh University (CU) | INR 3.2 L - 9.6 L |
| Christ University | INR 8.6 L |
| Lovely Professional University | INR 3.2 L - 9.6 L |
| Symbiosis Institute of Business Management | INR 4.2 K - 24.2 L |
Note: This information is sourced from the official website of the institute/exam.
Q: Which colleges are offering online courses in Sales and Marketing?
Students can pursue Sales and Marketing courses in various modes. Online courses give freedom to working professionals to continue their studies along with their work. Some of the top colleges offering Online courses in Sales and Marketing are:
Online Course Name | Fees (in INR) |
|---|---|
10.3 lakh | |
80,000 | |
4.5 lakh | |
1.2 lakh |
Q: How is the placement for marketing and sales?
Q: Is MBA in Sales and Marketing offered by ICFAI Business School Dehradun?
No, ICFAI Business School Dehradun does not offer a standalone Master of Business Administration in Sales and Marketing. Students can choose Marketing as one of their electives. The duration of the course is two years. The total tuition fee for Master of Business Administration is INR 6.03 Lakh (for two years). Total Seats for MBA course is 360.
Popular Private Sales & Marketing Colleges in India
Sales & Marketing Applications open. Apply Now
Sales & Marketing Applications open. Apply Now
Sales and Marketing Job Profiles and Salaries
With the rise in competition in every field is increasing, a career in Sales and Marketing has a great scope. A sales and marketing career is demanding and challenging. To do well in this field, one must be smart, a quick thinker, a problem solver, and unique.
Prepare Byju's BDA interview questions to improve your employability in a variety of sales roles!
Check out the table below to know the job profiles and average packages offered to sales and marketing professionals in India:
| Job Profile |
Description |
Average Package (in INR) |
|---|---|---|
| Sales and Marketing Manager |
A Sales & Marketing Manager is responsible for coordinating sales activities, planning and executing promotional campaigns, overusing the sales and marketing budget of the company, etc. |
5.6 LPA |
| Market Research Analyst |
A Market Research Analyst uses statistical software to analyze the market data, create reports, and present it to the management and clients. |
3.39 LPA |
| Project Manager |
The core responsibility of a Project Manager is to ensure the successful delivery of all projects within deadlines. A Project Manager needs to handle multiple projects at a time and communicate the requirements of the project with the team members. |
15.5 LPA |
| Distribution Manager |
The Distribution Manager is responsible for order testing, warehouse operations, replacements of machines, etc. Also, the Distribution Manager approves and reviews purchase orders. |
7.4 LPA |
| Area Sales Manager |
An area Sales Manager develops the creative ideas that can help in the generation of sales. Also, creating strategies and setting targets for marketing are handled by an Area Sales Manager |
6 LPA |
| Advertising Manager |
An advertising manager is responsible for estimating the advertising campaign’s budget and approving the material required for advertising. Also, the manager assesses the performance of the campaign. |
9.9 LPA |
| Customer Relationship Manager |
A Customer Relationship Manager maintains a good level of engagement with the customers and identifies trends and opportunities to generate revenue whilst keeping the interests of the customers a priority. |
3.62 LPA |
| Sales Representative |
A Sales Representative will build contacts and must have complete knowledge of the products and services provided by the company. |
3.42 LPA |
| Brand Manager |
A Brand Manager is responsible for adapting a brand strategy for an organization’s target market. They are responsible for maintaining brand integrity across all marketing initiatives and communications |
9 LPA |
*The above salary data has been taken from Naukri.com
Sales and Marketing Top Recruiters
Sales and Marketing jobs entail responsibilities like enhancing procedures, altering regulations, or introducing fresh sales and marketing strategies. A career in Sales and Marketing gives the students the opportunity to take up an interesting job that involves handling important roles for an organization.
Check out the table below to know the top recruiters who hire sales and marketing graduates:
| Top Sales and Marketing Recruiters |
|
|---|---|
| |
IBM |
| One Plus |
Apple |
| |
Amazon |
| Infosys |
Reliance |
| Swiggy |
Microsoft |
| Flipkart |
Mindtree |
Find out how to answer the most asked marketing interview questions!
Read More: Explore a Bright Future with Marketing
Q: What are the salaries in Sales and Marketing?
Salaries in sales and marketing in India can vary widely depending on various factors such as the level of experience, the industry, the company's size and location, the specific role, and individual performance. The sales and marketing graduates can earn the following salaries:
Entry Level: Salary ranging INR 2 Lacs to INR 4 lakh
Mid-Level: Salary ranging INR 4 Lacs to INR 8 lakh
Senior-Level: Salary ranging INR 6 Lacs to 12 lakh
Q: How much can a MBA marketing graduate earn?
Q: What are the various job profiles in the field of Sales and Marketing?
Q: What does MBA Sales and Marketing do?
Sales and Marketing are two business disciplines that have an impact on lead creation and income. All acts that lead to the sale of products and services are referred to as sales. Marketing is the process of generating interest in the goods and services for sale. Sales and marketing play a special and crucial function in building a connection between potential customers' demands and the goods and services the company has to offer.
Students who have completed their graduation with minimum 50 per cent score can apply to this programme. Students can join various industries and make an average salary ranging INR 4 to 8 lakh per year after the course at the entry-level.
Sales and Marketing Course FAQs
Here are some important questions related to the Sales and Marketing Course:
Q: Is it necessary to pursue MBA after completing BBA?
Hi
Although there is no hard and fast rule about pursuing an MBA after completing a BBA, in today's cutthroat competitive world, those with a higher level of education, which encompasses a broader range of knowledge, exposure, and experience, are expected to have a better chance of achieving their goals. However, if throughout the BBA curriculum, a student decides to pursue an alternative career path that does not necessitate an MBA, he or she may do so. A BBA + MBA degree is also insufficient. No amount of education can ensure success if a person is not passionate or driven enough to put in the effort.
I hope it helps!
Q: What skills are required for a good marketing graduate?
A good marketing graduate possesses a blend of academic knowledge, practical abilities, and personal characteristics that position them to flourish in the fast-paced and competitive field of marketing. Here are some characteristics that distinguish a marketing graduate:
- A strong academic foundation in marketing principles, theories, and concepts obtained through formal education in marketing or a related field.
- Analytical abilities include the capacity to analyze market trends, consumer behaviour, and data in order to develop insights that inform efficient marketing plans.
- Knowledge of numerous digital marketing tools, platforms, and approaches, such as social media marketing, content development, SEO, email marketing, and data analytics.
Q: I am doing a job in sales department. Shall I pursue distance/online MBA with sales and IT?
Q: Can you suggest some executive online course in sales?
Q: Is MBA in Sales and Marketing good?
Candidates who are interested in sales and marketing may find employment prospects after completing this course. After an MBA in Sales & Marketing, you can work in a variety of fields, including banking, tourism consulting, media, retail, and advertising.
The graduates can work as Sales and Marketing Manager, Pre-Sales Associate, Sales and Marketing Executive, Sales Specialist, Growth Manager, and Frontline Executive. Those with a higher degree and other talents in sales and marketing can advance in their careers.
In India, a new working professional can earn between INR 2 and 8 lakh per year, whereas an experienced professional can make between INR 8 and 10 lakh. Read More: Top 6 Reasons to study Marketing
Q: Is there any Diploma in sales and marketing?
Most Popular Courses
Popular Courses
- Master of Business Administration (MBA)Symbiosis Institute of Business Management, Symbiosis International, Pune
- Master of Business Administration (MBA)IIM Calcutta - Indian Institute of Management
- Discontinued (Sep 2024) - Post Graduate Program in Management (PGPM)IIM Lucknow - Indian Institute of Management
- Post Graduate Diploma in Management (PGDM)Management Development Institute
- Master of Business Administration (MBA)Jamia Millia Islamia
- Post Graduate Programme in Management (PGPM)S.P. Jain Institute of Management and Research, Mumbai
- Post Graduate Diploma in Management (PGDM)S.P. Jain Institute of Management and Research, Mumbai
- BBA in Marketing and SalesAmity University, Noida
- Master of Commerce (M.Com.) in Finance, Marketing, HRAmity University, Noida
- Post Graduate Program in Management (PGPM)IIM Raipur - Indian Institute of Management
Popular Sales & Marketing UG Courses
UG Courses
- BBA
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- B.Com
89 Colleges
- UG Diploma
81 Colleges
- B.A.
15 Colleges
- BBM/BMS
14 Colleges
Popular Sales & Marketing PG Courses
PG Courses
- MBA/PGDM
2031 Colleges
- Executive MBA/PGDM
109 Colleges
- PG Diploma
76 Colleges
- M.Com
30 Colleges
- MMS
21 Colleges
News & Updates
Student Forum
Anything you would want to ask experts?Answered 2 days ago
To get an MBA in IT, Analytics, and Research Sales Management at BIMS powered by Sunstone, you may need to meet the following eligibility criteria:
- Have a bachelor's degree from a recognised university or institution
- Have a minimum of 50% marks or equivalent grade
- For Scheduled Caste/Scheduled Tribes,
R
Contributor-Level 7
Answered 3 days ago
For accessing into a Postgraduate Diploma in Marketing & Management in Australia most institution requires the following entrance qualification/examination.
# 1. *English Language Proficiency Test* (It is a compulsion required for all Overseas students from the Majority of Australian Universities).
S
Contributor-Level 10
Answered 2 weeks ago
The key highlights of Altera Institute placements for its PGP in Applied Marketing Class of 2024 are tabulated below:
Particulars | PGP in Applied Marketing Placement Statistics (2024) |
|---|---|
the highest package | INR 24 LPA |
Average package | INR 15 LPA |
Median package | INR 14.1 LPA |
Top 30 percentile average package | INR 18.9 LPA |
Average fresher CTC | INR 13.1 LPA |
Top recruiters | Godrej, Himalaya, Jubliant, 1Digitalstack, Blinkit, Wella, Mullenlow Lintas Group, WPP |
Contributor-Level 10
Answered 2 weeks ago
The average package offered to PGP in Applied Marketing students during Altera Institute placements in 2024 stood at INR 15 LPA. The same is tabulated below:
Particulars | Placement Statistics (2024) |
|---|---|
Average package | INR 15 LPA |
Contributor-Level 10
Answered 2 weeks ago
Altera Institute offers decent placements to its PGP in Applied Marketing students. The key highlights of Altera Institute placements for its PGP in Applied Marketing Class of 2024 are tabulated below:
Particulars | PGP in Applied Marketing Placement Statistics (2024) |
|---|---|
the highest package | INR 24 LPA |
Average package | INR 15 LPA |
Median package | INR 14.1 LPA |
Top 30 percentile average package | INR 18.9 LPA |
Average fresher CTC | INR 13.1 LPA |
Top recruiters | Godrej, Himalaya, Jubliant, 1Digitalstack, Blinkit, Wella, Mullenlow Lintas Group, WPP |
Contributor-Level 10
Answered 2 weeks ago
Yes, Moople Institute of Animation and Design, Dunlop offers BBA in Digital Marketing for 4 years. The Institute provides complete training and placement support to the students. After successful course completion, candidates are assured with 100% placement with top companies such as Colors, Red Chi
A
Contributor-Level 10
Answered 2 weeks ago
The duration of Jaipur National University Dubai campus BBA Digital Marketing is 3 years. The course fee is AED 25,000 (Around INR 5.7 L) and the registration fee is AED 1,500. Make sure to check the monthly living expenses as well.
Contributor-Level 10
Answered 2 weeks ago
Some of the USPs of Jaipur National University BBA Digital Marketing are given below:
- This course is designed to meet the ever-evolving demands of the Digital Marketing industry
- Students can gain hands-on experience through internships, live projects, and collaborations with leading digital marketing
Contributor-Level 10
Answered 2 weeks ago
To ensure a fair evaluation, Altera Institute has a 3-step admission process which is mentioned below:
- Application Form: Applicants are required to provide a detailed information regarding their academic qualifications and their professional experiences, along with a Statement of Purpose (SOP). This
L
Contributor-Level 10
Answered 2 weeks ago
The PGP in Applied Marketing is a specialised programme which is designed to provide practical skills and the knowledge which is essential for careers in Brand, Product and Growth Marketing. It covers several key areas such as product management, marketing strategy, digital marketing, brand managem
L
Contributor-Level 10
Answered 2 weeks ago
Insurance emerged as the top sector with 26% of PGDM Marketing Management students placed from the 2022-24 batch. The second in the sequence were the Consulting and Financial Services sectors. The following table represents the sector-wise XISS placement percentage for PGDM MM batch 2022-24:
Sector | PGDM MM Placement Percentage (2024) |
|---|---|
Insurance | 26% |
Consulting | 18% |
Financial Services | 18% |
Manufacturing | 8% |
FMCG | 6% |
E-Commerce | 6% |
Banking | 6% |
IT | 4% |
Edu-Tech | 4% |
Retail | 2% |
Asset Management | 2% |
A
Contributor-Level 10
Answered 3 weeks ago
Advertising and marketing practices are significantly influenced by consumer protection laws. Businesses must ensure that their promotional materials are accurate, not misleading, and provide all necessary information for consumers to make informed decisions. Consumer behavior analysis provides valu
Guide-Level 13
Answered 3 weeks ago
The selection process for admission in MBA in Marketing typically follows these stages:
- Entrance Exam: First of all you need to clear the entrance exam like CAT, XAT, GMAT etc.., to be eligible for shortlisting process.
- Group Discussion (GD) / Personal Interview (PI): Candidates who clear the entrance
P
Contributor-Level 10
Answered 4 weeks ago
MBA in Marketing Management placements in BIMS powered by Sunstone are quite good, with opportunity in 150+ different profiles and 1100+ different jobs. The institute offers an assurance of 10+ job placements with at least INR 4 Lacs annual salary and if a student remains jobless, the institute will
K
Contributor-Level 10
Answered 4 weeks ago
Chetana's Institute of Management and Research usually offers a PGDM in Marketing with an intake of 60 to 120 students per batch. The seats, however, vary with the respective academic year and infrastructure and programme structure. This very programme includes all necessary skills in marketing mana
K
Contributor-Level 8
Answered a month ago
For Post Graduate Diploma in Marketing Management at the DAV College, Chandigarh, a graduate or post-graduate degree in any discipline with a minimum of 50% marks is eligible to apply. Students who wish to enroll in the course should forward online applications through the official website of the co
Guide-Level 12
Answered a month ago
Depending on your career goals and the resources the college offers, pursuing an MBA in Marketing at DBS Dehradun can be a wise decision. DBS is renowned for placing a high value on hands-on learning and exposure to business, offering students chances for projects and internships. Good placement rat
G
Contributor-Level 9
Answered a month ago
MA Rural Development program takes two years to complete. The total fee for this MARD is Rs. 13,600/-
1. Amity University, Noida: Approximately INR 1.06 lakhs per year.
2. Annamalai University, Chidambaram: Around INR 5,885 per year.
3. Central University of South Bihar, Patna: About INR 14,218 per yea
A
Contributor-Level 8
Answered 2 months ago
The stipend amount depends on the conversion of the leads brought in by the students. The number of leads is directly proportional to the amount paid. For every lead, the student will receive Rs. 500 and if the student converts 30 leads, he/she will be paid Rs. 15,000 by the end of the internship.
J
Contributor-Level 8
Answered 2 months ago
A good marketing graduate possesses a blend of academic knowledge, practical abilities, and personal characteristics that position them to flourish in the fast-paced and competitive field of marketing. Here are some characteristics that distinguish a marketing graduate:
- A strong academic foundation i
P
Contributor-Level 10
Answered 2 months ago
Sales and marketing are vital tasks in any firm, and they demand a diverse set of talents to be successful. Here are some of the essential sales and marketing skills:
Communication: The capacity to communicate successfully with clients understand their needs and sell your product or service persuasiv
P
Contributor-Level 10
Answered 2 months ago
Students can pursue Sales and Marketing courses in various modes. Online courses give freedom to working professionals to continue their studies along with their work. Some of the top colleges offering Online courses in Sales and Marketing are:
Online Course Name | Fees (in INR) |
|---|---|
10.3 lakh | |
80,000 | |
4.5 lakh | |
1.2 lakh |
P
Contributor-Level 10
Answered 2 months ago
Salaries in sales and marketing in India can vary widely depending on various factors such as the level of experience, the industry, the company's size and location, the specific role, and individual performance. The sales and marketing graduates can earn the following salaries:
Entry Level: Salary r
P
Contributor-Level 10
Answered 2 months ago
Students can pursue BBA and MBA in Sales and Marketing specialisation as they are the most popular programmes in the field. Students can have a look at the table below to know the eligibility criteria for Sales and Marketing courses:
Course Name | Eligibility |
|---|---|
BBA in Sales and Marketing |
|
MBA in Sales and Marketing |
|
P
Contributor-Level 10
Answered 2 months ago
Yes, students can also pursue various Online Sales and Marketing courses. Many educational institutions, universities, and online learning platforms provide extensive and certified online sales and marketing courses, diplomas, and even whole degree programmes. Online learning allows you to pursue yo
P
Contributor-Level 10
Answered 2 months ago
The Sales and Marketing course teaches the skills which are essential in a business world. Some of the main reasons to pursue Sales and Marketing courses are:
- Sales and Marketing course focuses on the practical application of marketing orientation, techniques, and methods in the management of an orga
P
Contributor-Level 10
Answered 2 months ago
The curriculum for an MBA in Sales and Marketing varies per institution, but in general, it covers a broad range of topics to offer students with a complete understanding of sales and marketing tactics, methods, and management. Some of the main subjects taught in the MBA in Sales and Marketing progr
P
Contributor-Level 10
Answered 2 months ago
A Sales and Marketing course is a course that helps individuals gain knowledge about customer behaviour and the nitty-gritty of the market. The students are taught about different concepts and facets of sales and marketing, which enables them to make quick and effective decisions, while managing rea
P
Contributor-Level 10
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