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Online Certificate in Digital Marketing 

Online Certificate in Digital Marketing
 at 
GBSO 
Overview

Gain a practical understanding regarding the preparation of Integrated Digital Marketing Campaigns

Duration

30 hours

Total fee

14,000

Mode of learning

Online

Schedule type

Self paced

Credential

Certificate

Online Certificate in Digital Marketing
 at 
GBSO 
Highlights

  • At the end of this course, the Candidate will be able to generate an online Certificate for successful course completion
Details Icon

Online Certificate in Digital Marketing
 at 
GBSO 
Course details

Who should do this course?
  • For students
  • For corporate professionals
  • For entrepreneurs
  • For freelancers
What are the course deliverables?
  • After completing this Course, learner will be able to:
  • Understand the different types of Digital Marketing Strategies and the ways of developing a Digital Marketing Plan
  • Get acquainted with different concepts associated with Search Engine Optimisation, Search Engine Marketing, Content and Social Media Marketing
  • Gain knowledge about different Website Analytics tools and their implementations
  • Gain an effective understanding regarding the preparation, implementation and management of the PPC Campaigns
  • Gain a practical understanding regarding the preparation of Integrated Digital Marketing Campaigns
  • Gain hands-on-knowledge on Integrated Digital Marketing Campaign through the use of Experiential Learning
More about this course
  • The course would enable students to understand the manner in which activities associated with customer communication are carried out in a multi-channel environment
  • Further, the course would also help the students recognise Digital Marketing as a significant aspect of the strategic marketing framework of an organisation
  • The Digital Marketing Course encompasses different sub-topics like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Content Marketing, Email Marketing, Social Media Marketing, Web Analytics and also the Planning of Integrated Digital Marketing Campaigns
  • The Digital Marketing course will help students gain an in-depth knowledge associated to the different concepts
  • The course would also help the students in constructing a strategic framework that would help in both assessing and implementing the different tactics of digital marketing
Read more
Faculty Icon

Online Certificate in Digital Marketing
 at 
GBSO 
Faculty details

Prof. (Dr.) Deeraj Datta
A first class first gold medallist in Engineering from Jadavpur University, Dr. Debraj Datta has completed his doctoral research from West Bengal University of Technology. Dr. Datta has published articles on topics like Retail Marketing, Purchase Heuristics, Product Evolution Stages, Online Marketing, etc. and has twice won ‘Best Paper Award’ for his work. He has also participated in a number of international and national level conferences on different contemporary issues in the field of marketing.
Dr. Shamindra Nath Sanyal
Dr. Shamindra Nath Sanyal has completed his doctorate from University of Calcutta. Apart from around 10 years of experience in corporate in different positions, which encompasses domains like Sales & Marketing, Business Development, Channel Management & Team Management, he also has around 12 years of experience in management teaching and research. As an academician, has presented research papers at international conferences held in University of Oxford, UK, IIM- Ahmedabad, etc. His research paper has been selected as a course literature in the ‘Course of Brand Management’ at Masters Level in Roskilde University, Denmark.

Online Certificate in Digital Marketing
 at 
GBSO 
Entry Requirements

Requirements for 12th gradeUp Arrow Icon
  • N/A

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Online Certificate in Digital Marketing
 at 
GBSO 

Student Forum

chatAnything you would want to ask experts?
Write here...

Answered a month ago

Yes, you can pursue an MBA and an Online Certificate in Digital Marketing simultaneously. Many universities and online platforms offer flexible programs that allow you to manage both at the same time. 

Here are a few tips to help you balance both:

1. Time Management: Create a schedule that allows you

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A

ABHINAV SRIVASTAVA

Contributor-Level 8

Online Certificate in Digital Marketing
 at 
GBSO 
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Online Certificate in Digital Marketing
 at 
GBSO 
Contact Information

Address

Mouza – Chandi, PS – Bishnupur, J.L. No. – 101
Kolkata ( West Bengal)

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