Discontinued (Aug 2024)- B2B Marketing (Online)
offered by IIM Ahmedabad

5.0 /5

(1 Review)

Public/Government Institute
Estd. 1961

Discontinued (Aug 2024)- B2B Marketing (Online)
at
IIM Ahmedabad
Overview

Boost your career by mastering concepts to Managing strategic alliances, Branding in the B2B context

Duration	23 days
Mode of learning	Online
Schedule type	Self paced
Credential	Certificate

Discontinued (Aug 2024)- B2B Marketing (Online)
at
IIM Ahmedabad
Highlights

Learn from IIMA faculty with deep research and teaching expertise
Interactions with young and successful entrepreneurs

Discontinued (Aug 2024)- B2B Marketing (Online)
at
IIM Ahmedabad
Course details

Skills you will learn

Strategic Planning Sales Marketing Psychology Online Marketing Marketing Communication Communication skills Branding

Who should do this course?

For Existing and potential mid-to-senior level managers who want to enhance their proficiency in B2B Marketing
For Managers who wish to develop, augment, and/or ameliorate their managerial ability to plan
For Managers who are keen to strengthen their analytical and decision-making skills in B2B

What are the course deliverables?

Understanding the B2B marketing process: Anticipating needs
Market research in the B2B context
Prospecting, targeting, and segmentation in B2B context
Align marketing efforts with the organisational goals
Delivering value in the B2B context: Developing an optimal sales proposition
Understanding organisational buying behaviour
Branding in the B2B context
Managing strategic alliances
Designing and managing marketing channels
Designing marketing campaign in the B2B context
How to handle declining sales: Strategic decision-making in a crisis situation
Marketing communication in the B2B context
Social network management in the B2B context
B2B marketing in an online context
Market selection, market entry, and market exit
B2B marketing in an international context: Understand and anticipate change

More about this course

Business-to-business (B2B) marketing strategies are essential for encouraging innovation, increasing sales revenue, assisting in marketing penetration, and aiding in market entry for any organisation
B2B marketing strategies provide a framework for analysing an organisation's strategies, identifying synergies with various stakeholders, and building and leveraging company's core competencies using relationship marketing approach
Given the complex nature of B2B transactions, managers need to understand, learn, and adapt, to combat the challenges faced by businesses today
This programme will offer marketing concepts and tools for segmentation, targeting, positioning, market entry, branding, marketing communication, and managing alliances in a B2B context
Additionally, the programme will offer insights into contemporary issues like social network management, handling downturn, and managing change

Discontinued (Aug 2024)- B2B Marketing (Online)
at
IIM Ahmedabad
Curriculum

Expanded analytical capability to capitalise on business opportunitie

Advanced knowledge and skills to compete effectively in the B2B context

Increased skill-set in the domain of strategic planning, decision-making, problem-solving, and general management

Increased self-belief to navigate successfully across clients, partners, and colleagues

Gain insights into the management of your product portfolio

Improved ability to develop and/or strengthen relationship with your customer and supplier

Apply industrial-organisational psychology and B2B marketing concepts and tools in a stable as well as a tumultuous environment

Discontinued (Aug 2024)- B2B Marketing (Online)
at
IIM Ahmedabad
Faculty details

Anand Kumar Jaiswal

Professor of Marketing at Indian Institute of Management, Ahmedabad and worked with AMUL, Anand, Gujrat, 1998-1999. Functions - Quality assurance and operations

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Discontinued (Aug 2024)- B2B Marketing (Online)
at
IIM Ahmedabad
Students Ratings & Reviews

5/5

1 Rating

4-5
1

Bhakti Rane

Discontinued (Aug 2024)- B2B Marketing (Online)

Offered by IIM Ahmedabad - Indian Institute of Management

Other: A week long course intensive course focused onto B2B Marketing. Marketing typically is taught from the perspective of B2C in majority B-schools. This course tailors those learnings from a B2B perspective. A case study and interactive classroom model helps strengthen the base by the award winning faculty of IIM Ahmedabad. Highly recommend it.

Reviewed on 15 Oct 2020Read More