Services Marketing : Concepts and Applications offered by IIM Bangalore
4.4 /5- Public/Government Institute
- Estd. 1973
Services Marketing : Concepts and Applications at IIM Bangalore Overview
Services Marketing : Concepts and Applications
at IIM Bangalore
Gain a comprehensive overview of the services marketing principles and concepts
Duration | 6 weeks |
Mode of learning | Online |
Schedule type | Self paced |
Credential | Certificate |
Services Marketing : Concepts and Applications at IIM Bangalore Course details
Services Marketing : Concepts and Applications
at IIM Bangalore
Skills you will learn
Who should do this course?
- For Business students, marketing professionals, service employees, managers in service organizations, entrepreneurs in service space
What are the course deliverables?
- Describe the fundamentals of services marketing
- Explain the strategic and tactical aspects of services marketing
- Elaborate on branding services
- Explain- what is a service marketing mix
- Discuss service value, quality, and excellence
More about this course
- This course Services Marketing: Concepts and Applications offered by IIMBx aims to introduce learners to the immensity of opportunities and challenges related to the marketing and managing of services
- The participants of this course will gain a thorough understanding of the characteristics, conceptualisation, design, and delivery of services
- They will also understand and appreciate the coordinated organisational effort through marketing, human resources and operations in delivering a superior service
- Drawing on research and examples from successful businesses, this course will equip learners with frameworks and models that can be applied in a variety of service contexts
- The discussions in the course will revolve around the fundamental concepts of services marketing and best practices across industries and business models
Services Marketing : Concepts and Applications at IIM Bangalore Curriculum
Services Marketing : Concepts and Applications
at IIM Bangalore
Fundamentals of Services Marketing
Introduction
Nature & Characteristics of Services
Service Encounters
Consumer Behavior
Strategic & Tactical Aspects of Services Marketing
Expert Insights
Service Product & Branding
What is a Service Product
Product Level Framework
Flower of Services
Branding Services
Brand Equity in Services
New Service Development
Expert Insights
Price & Promotion of Services
Pricing Challenges
Pricing Program
Revenue Management
Internal Marketing
Communication Strategy & Implementation
Advertising Services
Digital Marketing
Expert Insights
Place & Process Decisions
Methods of Service Delivery
Role of Intermediaries
Franchising
Service Process
Developing a Service Blueprint
Self Service Technologies (SSTs)
Application of Service Blueprint
Expert Insights
People & Physical Evidence
Frontline Service Employees
People Management Strategies
Service Leadership & Service Climate
Service Environment
Servicescape Model
Designing Servicescapes
Expert Insights
Service Excellence
Enabling Service Excellence
Delivering Value
Service Failure & Recovery
Service Quality
Customer Loyalty
Expert Insights
Services Marketing : Concepts and Applications at IIM Bangalore Faculty details
Services Marketing : Concepts and Applications
at IIM Bangalore
G Shainesh
Professor G Shainesh has over two decades of research and teaching experience in India and abroad. He has conducted research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth) and the American University of Armenia (Yerevan).
Services Marketing : Concepts and Applications at IIM Bangalore Admission Process
Services Marketing : Concepts and Applications
at IIM Bangalore
Important Dates
Nov 20, 2024 - Feb 7, 2025
N. S. Ramaswamy Pre-doctoral Fellowship (NSR Pre-doc) Application 2025 windowOngoing
Mar 17 - 19, 2025
N. S. Ramaswamy Pre-doctoral Fellowship (NSR Pre-doc) Interviews (Tentative)
Mar 17 - 23, 2025
N. S. Ramaswamy Pre-doctoral Fellowship (NSR Pre-doc) OffersTentative
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View Other 106 Courses
H
Himadri prasad Jarh
Services Marketing : Concepts and Applications
Offered by IIM Bangalore - Indian Institute of Management
5
Learning Experience: Marketing is now a trending career option for good establishment and a nice money package so the subject and stream are good.
Faculty: The faculty was premium with all the good services and the live sessions and lectures are so valuable the post-lecture is also available in recorded form. So in one sentence, it's a place of study and learning about your future enlightenment.
The course curriculum was also nice with all the management practices including market study demand and selling strategies and management of the issues with skill knowledge and behaviour.
Course Support: As we all know nowadays these management courses are very impactful and career making and yeah it's a better option to make your future in a new way
Reviewed on 27 Apr 2023Read More
P
Prem Panwar
Services Marketing : Concepts and Applications
Offered by IIM Bangalore - Indian Institute of Management
4
Learning Experience: Course Content:
Faculty: The faculty was premium with all the good services and the live sessions and lectures are so valuable the post-lecture is also available in recorded form. So in one sentence, it's a place of study and learning about your future enlightenment.
The course curriculum was also nice with all the management practices including market study demand and selling strategies and management of the issues with skill knowledge and behaviour.
Course Support: As we all know nowadays these management courses are very impactful and career making and yeah it's a better option to make your future in a new way
Reviewed on 27 Apr 2023Read More
View All 2 Reviews
Services Marketing : Concepts and Applications
at IIM Bangalore
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at IIM Bangalore
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Services Marketing : Concepts and Applications at IIM Bangalore Contact Information
Services Marketing : Concepts and Applications
at IIM Bangalore
Address
Opp. to Apollo Hospitals, Sundar Ram Shetty Nagar, Bilekahalli,
Bangalore ( Karnataka)
Phone
08026993000
(For general query)
08026993013
(For admission query)
Email
Go to College Website ->
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