Services Marketing : Concepts and Applications 

offered by IIM Bangalore

For Business students, marketing professionals, service employees, managers in service organizations, entrepreneurs in service space

Describe the fundamentals of services marketing

Explain the strategic and tactical aspects of services marketing

Elaborate on branding services

Explain- what is a service marketing mix

Discuss service value, quality, and excellence

This course Services Marketing: Concepts and Applications offered by IIMBx aims to introduce learners to the immensity of opportunities and challenges related to the marketing and managing of services

The participants of this course will gain a thorough understanding of the characteristics, conceptualisation, design, and delivery of services

They will also understand and appreciate the coordinated organisational effort through marketing, human resources and operations in delivering a superior service

Drawing on research and examples from successful businesses, this course will equip learners with frameworks and models that can be applied in a variety of service contexts

The discussions in the course will revolve around the fundamental concepts of services marketing and best practices across industries and business models