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IIM Calcutta
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Becoming an Effective Sales Manager 
offered by IIM Calcutta

  • Public/Government Institute
  • Estd. 1961

Becoming an Effective Sales Manager
 at 
IIM Calcutta 
Overview

Add a prestigious brand to your resume. Learn from esteemed faculty and industry practitioners.

Duration

4 days

Total fee

₹1.00 Lakh

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Credential

Certificate

Becoming an Effective Sales Manager
 at 
IIM Calcutta 
Highlights

  • CEMS Alliance
  • Only Management Institute in India with triple accreditations by AACSB, AMBA and EQUIS.
  • Rank 23rd globally
Details Icon

Becoming an Effective Sales Manager
 at 
IIM Calcutta 
Course details

Skills you will learn
NegotiationSalesPerformance ManagementTeam BuildingMarketingCustomer RelationshipAccountingCommunication skillsForecastingBusiness Development
Who should do this course?
  • This program will be of great interest to you if you are an executive or a manager from marketing, product / brand,and sales functions or a marketing analyst whose principal responsibilities lie in generating demand, revenues, and profits from new and existing products and services. Managers from other functional areas or a non-marketing background with a supporting role for organisation??s marketing activities would also find the program relevant.
What are the course deliverables?
  • Develop Sales Leadership
  • Effectively Plan for a Sales Job
  • Motivate and Manage Sales Teams
  • Set Goals and Measure Performances
  • Communicate and Negotiate Effectively
  • Understand Different Consumers (Individuals and Organisations)
  • Effectively Manage Key Accounts
More about this course
  • This hands-on program puts emphasis on developing skills and competencies concerning sales function and roles. It aims to provide a broad understanding of emerging sales and marketing frameworks and contemporary approaches to growing business through effective selling. It will also focus on ??cutting edge?? issues concerning skills and competencies of sales leaders and professionals. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program faculty will focus on the synergy between in-field practice and in-class learning.

Becoming an Effective Sales Manager
 at 
IIM Calcutta 
Curriculum

Understanding Emerging Challenges for Sales Professionals in Contemporary Environment

Developing Sales Leadership

Selling Process and Strategies

Personal Selling: Transaction Vs Relationship Approach

Consumer V/s Business Markets: Implications for Selling

Key Account Management and Customer Relationship

Performance Management Issues for Sales Professionals

Managing Self and People in a Sales Organisation (Motivation, Team Building and Leadership)

Communication and Negotiations Skills for Sales Professionals

Sales Planning: Issues in Territory Planning and Forecasting

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Becoming an Effective Sales Manager
 at 
IIM Calcutta 

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Becoming an Effective Sales Manager
 at 
IIM Calcutta 
Contact Information

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Address

IIM Calcutta
Diamond Harbour Road
Kolkata ( West Bengal)

Phone
03324380892

(For general query)

03324679178

(For admission query)

Email
ao_admissions@iimcal.ac.in

(For general query)

chair_admissions@iimcal.ac.in

(For admission query)

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