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IIM Calcutta
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Customer Service Strategy: Profiting through Value Creation, Customer Satisfaction, Loyalty, and Relationship 
offered by IIM Calcutta

  • Public/Government Institute
  • Estd. 1961

Customer Service Strategy: Profiting through Value Creation, Customer Satisfaction, Loyalty, and Relationship
 at 
IIM Calcutta 
Overview

Learn from renowned faculty & understand how other businesses are transforming themselves. Power your company with easy implementable strategies.

Duration

2 days

Total fee

₹76,700

Mode of learning

Online

Difficulty level

Intermediate

Credential

Certificate

Customer Service Strategy: Profiting through Value Creation, Customer Satisfaction, Loyalty, and Relationship
 at 
IIM Calcutta 
Highlights

  • Batch Starts January 20 - 23, 2020
  • CEMS Alliance
  • Only Management Institute in India with triple accreditations by AACSB, AMBA and EQUIS.
  • Rank 23rd globally
Read more
Details Icon

Customer Service Strategy: Profiting through Value Creation, Customer Satisfaction, Loyalty, and Relationship
 at 
IIM Calcutta 
Course details

Skills you will learn
Customer RelationshipSalesRelationship ManagementBusiness Development
Who should do this course?
  • All senior executives/ managers who are in charge of customer service /sales or marketing functions.
What are the course deliverables?
  • To identify key issues, challenges, and opportunities to enhance the value proposition to the customers.
  • To establish the connectivity between market orientation, customer satisfaction, market based management and profitability and design the strategies to make this happen.
  • To verify the hypothesis that customer service can be a profit center.
  • To identify the main drivers of customer delight and design a strategy to deliver them
  • To understand the main pillars of Customer Relationship Management (CRM).
More about this course
  • This programme describes the important tools in delighting the customers and developing their loyalty to your brand. It emphasizes on winning and retaining customers for life and performing better than your competitors. It also discusses various non-tradition tools (in the Indian environment) which the marketers in India have ignored so far in delivering higher customer satisfaction and increasing profits.

Customer Service Strategy: Profiting through Value Creation, Customer Satisfaction, Loyalty, and Relationship
 at 
IIM Calcutta 
Curriculum

Customer orientation of business and managing customer loyalty

Customer analysis and value creation

Customer satisfaction and dissatisfaction: concept and value

Customer focus and profitability

Profit impact of customer retention

Customer service profit centre and not cost centre

Building and managing life-long relationship with the customers

Customer Analytics

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Customer Service Strategy: Profiting through Value Creation, Customer Satisfaction, Loyalty, and Relationship
 at 
IIM Calcutta 

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Customer Service Strategy: Profiting through Value Creation, Customer Satisfaction, Loyalty, and Relationship
 at 
IIM Calcutta 
Contact Information

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Address

IIM Calcutta
Diamond Harbour Road
Kolkata ( West Bengal)

Phone
03324380892

(For general query)

03324679178

(For admission query)

Email
ao_admissions@iimcal.ac.in

(For general query)

chair_admissions@iimcal.ac.in

(For admission query)

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