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IIM Calcutta
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Digital and Social Media Marketing for Business Growth 
offered by IIM Calcutta

Star Icon5.0 /5
  • Public/Government Institute
  • Estd. 1961

Digital and Social Media Marketing for Business Growth
 at 
IIM Calcutta 
Overview

Add a prestigious brand to your resume. Learn from esteemed faculty and industry practitioners.

Duration

4 days

Total fee

₹1.00 Lakh

Mode of learning

Online

Schedule type

Self paced

Difficulty level

Intermediate

Credential

Certificate

Digital and Social Media Marketing for Business Growth
 at 
IIM Calcutta 
Highlights

  • CEMS Alliance
  • Only Management Institute in India with triple accreditations by AACSB, AMBA and EQUIS.
  • Rank 23rd globally
Details Icon

Digital and Social Media Marketing for Business Growth
 at 
IIM Calcutta 
Course details

Skills you will learn
Digital marketingAdvertisingSEMMarketingSEOSocial media marketing
Who should do this course?
  • Professionals / practitioners responsible for designing and executing organisations?s digital media initiatives in the marketing and strategy domain. Professionals involved in executing digital marketing programs and are responsible for identifying new digital initiatives for their organisation including those keen to learn insights, trends and strategies to enhance business performance.
What are the course deliverables?
  • To familiarise the participants about the digital and social media marketing tools
  • To help participants develop effective digital and social media marketing programmes
  • To understand and learn ways to measure digital and social media marketing plans effectiveness
  • To learn ways and means of integrating digital marketing strategis in the larger marketing plan for business growth
More about this course
  • Digital media, a collective term for an amalgam of communication applications that include podcasts, Facebook, Twitter, wikis, blogs and social network sites, is a powerful platform available to modern business organisations in communicating and engaging with different stakeholders in general and customers in particular. These new age tools allow firms to engage in timely and interactive manner with their consumers at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools. Using digital and social media, organizations can implement proactive strategies to shape consumer attitude and behaviour by engaging digital consumers and stakeholders. The proposed programme is aimed at helping participants learn the nuances of the digital marketing tools and enhance their ability to develop effective and cost effective digital and social media marketing programmes for achieving business goals.
Read more

Digital and Social Media Marketing for Business Growth
 at 
IIM Calcutta 
Curriculum

Preface to Digital Marketing: India and the World; Emergence of Omni-Channel marketing

How to build an organizational culture to leverage social media tools

Display Advertising: What are the opportunities

Youtube and Video Advertising: Understanding the context and usage

Social media marketing: Facebook Ecosystem Marketing (Fb, Insta, Whatsapp)

Emerging Tools: Twitter, Snapchat, Linkedin

Google Ecosystem & Search, SEO & SEM; Mobile advertising

Creative strategy & Crisis Management; Reputation Management

Web and Mobile analytics

Media planning, Budgeting and Measuring Performance

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Digital and Social Media Marketing for Business Growth
 at 
IIM Calcutta 

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Digital and Social Media Marketing for Business Growth
 at 
IIM Calcutta 
Contact Information

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Address

IIM Calcutta
Diamond Harbour Road
Kolkata ( West Bengal)

Phone
03324380892

(For general query)

03324679178

(For admission query)

Email
ao_admissions@iimcal.ac.in

(For general query)

chair_admissions@iimcal.ac.in

(For admission query)

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