Product Strategy For Business Success
offered by IIM Kozhikode

4.0 /5

(1 Review)

Public/Government Institute
Estd. 1996

Product Strategy For Business Success
at
IIM Kozhikode
Overview

Gain a comprehensive overview of the product strategy principles and concepts

Duration	12 weeks
Total fee	₹1.84 Lakh
Mode of learning	Online
Credential	Certificate

Product Strategy For Business Success
at
IIM Kozhikode
Highlights

Earn a certificate of completion from IIM Kozhikode
Learn from 122 Video Lectures and Demos
10 Assignments and 10 Case Studies for practical learning

Product Strategy For Business Success
at
IIM Kozhikode
Course details

Skills you will learn

Marketing Operations Marketing Communication Communication skills Branding

Who should do this course?

For Professionals involved at any point or in any function in a product's life cycle
For Professionals responsible for product or portfolio strategy
For Professionals responsible for driving product development and/or focused on using technology as a competitive differentiator

What are the course deliverables?

Define product strategy and its characteristics
Identify tools to predict a strategy's success
Evaluate operations and planning to build successful strategies
Learn to analyse competitor data to your advantage
Identify market segments and effectively target groups
Build marketing and communications into strategies

More about this course

To build excellent products that deliver value throughout their life cycle, IIM Kozhikode has launched the Product Strategy for Business Success programme
The programme will help you develop comprehensive product strategy skills, give you an in-depth knowledge of product positioning and branding, and marketing communication and logistics to execute product strategy successfully

Product Strategy For Business Success
at
IIM Kozhikode
Curriculum

Module 1: Introduction to Product Strategy

Module 2: Value Creation, Communication and Delivery

Module 3: Strategic Approach for Competitive Advantage in Product Strategy

Module 4: Disruptive Innovation for Successful Product Strategy

Module 5: New Product Development, MVP and MDP

Module 6: Market Segmentation and Market Orientation

Product Strategy For Business Success
at
IIM Kozhikode
Faculty details

Atanu Adhikari

Professor Atanu Adhikari is a Commonwealth Academic Fellow to London Business School UK, Visiting Researcher to Syracuse University USA, PhD (ICFAI University with one year visiting programme at Syracuse University, USA), an MBA (Gold Medallist, IISWBM, University of Calcutta) and a BE (National Institute of Technology, Durgapur).

Product Strategy For Business Success
at
IIM Kozhikode
Entry Requirements

Eligibility criteria Up Arrow Icon

Education: Graduate

Product Strategy For Business Success
at
IIM Kozhikode
Admission Process

Important Dates

Jan 20, 2023

Last date to apply

Mar 8 - Apr 12, 2023

Commencement of classesTentative

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Product Strategy For Business Success
at
IIM Kozhikode
Students Ratings & Reviews

4/5

1 Rating

3-4
1

AKSHAY ASHOK DONDE

Product Strategy For Business Success

Offered by IIM Kozhikode - Indian Institute of Management

Learning Experience: Branding, understanding market dynamics and implementation of strategy as per it.

Faculty: Mr. Paul was used to take online classes. And Mr. Nair used to give short scenerio of each module through his video Yes it was updated. Because given current case studies.

Course Support: No career support provided

Reviewed on 9 Apr 2022Read More