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IIM Indore - IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers 
offered by Imarticus Learning

  • Private Institute
  • Estd. 2012

IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers
 at 
Imarticus Learning 
Overview

Transform your marketing skills and become a CMO of the future

Duration

12 months

Total fee

3.73 Lakh

Mode of learning

Online

Credential

Certificate

IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers
 at 
Imarticus Learning 
Highlights

  • Earn a certificate & alumni status from IIM Indore
  • Fees can be paid in installments
  • 3 day campus immersion program
  • Get masterclass sessions by the leaders
  • Learn real-world supply chain management anchored by industry experts
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Details Icon

IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers
 at 
Imarticus Learning 
Course details

Who should do this course?
  • For professionals who want to lead marketing and become a CMO of the future with at least 5 years of experience
What are the course deliverables?
  • Explore essentials of strategy for different elements of marketing such as Brand, Product, Service, Pricing, Marketing Communication, Retail and Rural marketing
  • Evaluate the consumer decision-making process using heuristics, qualitative & quantitative data to formulate strategy and its execution for rural and urban markets
  • Gain insight into key drivers that enable the CMO office to demonstrate leadership in aspects such as Service, Product, Pricing, Distribution and Communication both within and outside the firm
  • Explore strategies for internal stakeholders to rally towards a common Vision & Mission, facilitating competitive service offering, pricing, product development and branding by leveraging competitive landscape, advanced consumer research and ethical marketing
Read more
More about this course
  • This is a leading-edge CMO training program organized for future emerging leaders and pioneering Chief Marketing Officers
  • The profound curriculum builds and strengthens future business leaders' strategic, operational, and technological leadership skills and educates mid to senior-level marketing professionals to master crucial marketing concepts
  • This program will give you an outlook on present-day management problems that CMOs of today are expected to solve
  • The CMO program provides a detailed syllabus to build a reliable foundation to know the customers better, design successful marketing strategies, make business decisions, and execute master plans to achieve organizational goals

IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers
 at 
Imarticus Learning 
Curriculum

The CMO Office

Evolution of the marketing function

Interpreting Changing Customer Preferences

Impact of digitization on the CMO office

Strategically overcoming challenges faced by the CMO office

Toolkit on building a market research plan and gathering intelligence

Strategic approach at evaluating competition and developing competitive advantage

Frameworks for Consumer & Business Markets

Building and managing brands

Imarticus GameStudio: Business Simulation Game - Practice decision making by Operating a 4 Quarter Business cycle

Imarticus Masterclass 1 - CMO Role and Office over the years

Foundations of Marketing Strategy Design

Strategic approach at Brand and Product Management

Service Management Strategy - A toolkit for CMOs

Pricing Strategy as a means to gaining competitive advantage

Key elements of a successful marketing communication strategy

Design philosophy for Rural, Retail Marketing Strategy

CMO office an enabler of Innovation and Growth

Customer Centricity as a core of CMO Office's way of working

Imarticus Masterclass 2 - Design thinking for Marketing

Decisions & Decision Making for CMOs

Neuromarketing - An insight into Consumer

Decision Making Process

Using Quantitative & Qualitative Data for Data Driven Decisions

Heuristics Based Decisions

Decisions Making Process in Digital World

Leveraging Marketing Analytics for Decisions

Creativity and Innovation in Decision Making

Decision Making for Rural Markets

Finance for Marketing

Imarticus Masterclass 3 - Integrated Marketing Strategy & Storytelling by CMOs

Leadership Levers for CMOs

Product Leadership

Sales Leadership

Pricing Leadership

Distribution Leadership

Communication Leadership

Service Leadership

People Leadership for Marketing Leaders

Imarticus Masterclass 4 - Change Management & Grooming Second Level Leaders

Strategic Thinking for CMOs

Role of Vision And Mission

Understanding Competitive Landscape

Competitive Pricing

Competitive Product Development

Competitive Branding

Advance Consumer Research

Competitive Service Offerings

Ethics in Marketing

Imarticus Masterclass 5 - Crisis Management in this new VUCA world

Faculty Icon

IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers
 at 
Imarticus Learning 
Faculty details

Abhishek Mishra
Prof. Abhishek Mishra has done his Ph.D. from IIM Lucknow. His doctoral thesis dealt with the topic ‘Effect of Product Design Perception on Brand Equity’. He holds B.Tech (Metallurgy) degree from IIT, Roorkee and PGDM (Marketing) from FORE School of Management in 2001 and 2004 respectively.
Vikas Goyal
Dr. Vikas Goyal is Professor of Marketing at IIM Indore, India. He received his Ph.D. in Marketing from Indian Institute of Management (IIM Calcutta, 2012). He holds B.Tech from Indian Institute of Technology (IIT Kharagpur, 2002-06). Prior to joining IIM Indore as faculty, he has had brief corporate experience with CRISIL Ltd. in their Global Research & Analytics (GRA) services and Reliance Industries Ltd. in their construction business. His research focuses on the influence of environmental and socio-psychological factors on the strategic decisions and organizational outcomes in the context of inter-firm relationships (mostly distribution channel, but not limited to it)

IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers
 at 
Imarticus Learning 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers
 at 
Imarticus Learning 
 
Frequently Asked Questions

Q:   Is it worth pursuing Certificate at Imarticus Learning?

A: 
{Source: Certificate students & alumni}

Pros:

* Knowledgeable teachers: Many students and alumni praised the teachers' domain knowledge and willingness to help.
* Relevant coursework: The curriculum covers essential aspects of investment banking operations, making students industry-ready.
* Placement opportunities: Imarticus has ties with several prominent companies, providing numerous placement opportunities.
* Professional transparency: Counselors guide students through the admissions process, ensuring they're informed about the program.
* Infrastructure: The campus offers modern amenities, including Wi-Fi-enabled classrooms and air-conditioned spaces.

Cons:

* Limited hands-on training: Some students felt that the course could benefit from more practical sessions.
* Online limitations (for some): Those who pursued the online course reported limited interaction with faculty and peers compared to the offline mode.

Verdict:
Based on the feedback, pursuing a certificate at Imarticus Learning seems worthwhile for those interested in investment banking operations. While some areas may require improvement, the majority of students and alumni report positive experiences with knowledgeable teachers, relevant coursework, and strong placement opportunities. However, individual results may vary depending on factors like personal effort and adaptability.

Note: I've omitted statements that weren't widely corroborated or seemed to focus on minor issues. If you'd like me to elaborate or expand on certain points, please let me know!
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Q:   Who are the top recruiters from Imarticus Learning when it comes to placements?

A: 
Imarticus Learning has placed its selected students in known and reputed companies such as Mk Saraswat & Associates, 3D Logic, International Baritaric Club, Blue I Software Solutions, Heg Mandideep, Mppcb, Healthspring (Family Health Experts ), Kalpa Electrikal, T Venugopal, Agroa Infrastructure Pvtltd.
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Q:   Can Imarticus Learning be considered a good college?

A: 
Imarticus Learning is a reputed institute for MBA/PGDM, Certificate, BBA, PG Diploma. Students can opt these programs to pursue their career in Business & Management Studies, Banking, Finance & Insurance, IT & Software. Institute has trained & experienced faculty who deliver these programs. Imarticus Learning has a review rating of 4.6 on the basis of reviews by students. In addition to this, it has been rated 4.6 on campuslife, 4.5 on placements, 4.9 on faculty and 4.4 on Infrastructure.
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Q:   What kind of specializations are available in courses offered at Imarticus Learning?

A: 
Imarticus Learning offers Degree, Diploma and Certificate courses including 1 UG and 7 PG courses. These programs are offerred in Full Time and Part Time mode. Imarticus Learning has specializations such as MBA/PGDM specializations in Business Analytics, Investment Banking, Finance, Digital Marketing, Certificate specializations in Investment Operations, Financial Planning & Analysis, Finance, Supply Chain, Cyber Security, BBA specializations in Finance, PG Diploma specializations in Data Analytics.
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Q:   Question: How is the course curriculum for Certificate at Imarticus Learning?

A: 
{Source: Certificate students & alumni}

Course Curriculum at Imarticus Learning (Certificate)

* Practical Components: The course includes practical components, making it ideal for those interested in finance and banking operations.
* Financial Products: Students learn about core investment and financial products, providing them with in-depth knowledge of the field.
* Domain Knowledge: Faculty members, who are experts in their domains, deliver lectures and provide knowledge and expertise in communication and personality development.
* Soft Skills Grooming Sessions: Regular soft skills grooming sessions help students enhance their presentation and communication skills.
* Mock Tests and Exams: Mock tests and exams are conducted regularly to assess students' knowledge and prepare them for real-world scenarios.
* Updated Course Curriculum: The course curriculum is well-designed and updated according to the latest market trends, ensuring students receive relevant and timely knowledge.

Note: These points summarize the common themes that emerged from the student and alumni reviews about the course curriculum at Imarticus Learning.
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IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers
 at 
Imarticus Learning 

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IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers
 at 
Imarticus Learning 
Contact Information

Address

5th Floor, B-Wing, Kaledonia, HDIL Building, Sahar Rd
Mumbai ( Maharashtra)

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