IIM Indore - IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers offered by Imarticus Learning
- Private Institute
- Estd. 2012
IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Overview
Duration | 12 months |
Total fee | ₹3.73 Lakh |
Mode of learning | Online |
Credential | Certificate |
IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Highlights
- Earn a certificate & alumni status from IIM Indore
- Fees can be paid in installments
- 3 day campus immersion program
- Get masterclass sessions by the leaders
- Learn real-world supply chain management anchored by industry experts
IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Course details
- For professionals who want to lead marketing and become a CMO of the future with at least 5 years of experience
- Explore essentials of strategy for different elements of marketing such as Brand, Product, Service, Pricing, Marketing Communication, Retail and Rural marketing
- Evaluate the consumer decision-making process using heuristics, qualitative & quantitative data to formulate strategy and its execution for rural and urban markets
- Gain insight into key drivers that enable the CMO office to demonstrate leadership in aspects such as Service, Product, Pricing, Distribution and Communication both within and outside the firm
- Explore strategies for internal stakeholders to rally towards a common Vision & Mission, facilitating competitive service offering, pricing, product development and branding by leveraging competitive landscape, advanced consumer research and ethical marketing
- This is a leading-edge CMO training program organized for future emerging leaders and pioneering Chief Marketing Officers
- The profound curriculum builds and strengthens future business leaders' strategic, operational, and technological leadership skills and educates mid to senior-level marketing professionals to master crucial marketing concepts
- This program will give you an outlook on present-day management problems that CMOs of today are expected to solve
- The CMO program provides a detailed syllabus to build a reliable foundation to know the customers better, design successful marketing strategies, make business decisions, and execute master plans to achieve organizational goals
IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Curriculum
The CMO Office
Evolution of the marketing function
Interpreting Changing Customer Preferences
Impact of digitization on the CMO office
Strategically overcoming challenges faced by the CMO office
Toolkit on building a market research plan and gathering intelligence
Strategic approach at evaluating competition and developing competitive advantage
Frameworks for Consumer & Business Markets
Building and managing brands
Imarticus GameStudio: Business Simulation Game - Practice decision making by Operating a 4 Quarter Business cycle
Imarticus Masterclass 1 - CMO Role and Office over the years
Foundations of Marketing Strategy Design
Strategic approach at Brand and Product Management
Service Management Strategy - A toolkit for CMOs
Pricing Strategy as a means to gaining competitive advantage
Key elements of a successful marketing communication strategy
Design philosophy for Rural, Retail Marketing Strategy
CMO office an enabler of Innovation and Growth
Customer Centricity as a core of CMO Office's way of working
Imarticus Masterclass 2 - Design thinking for Marketing
Decisions & Decision Making for CMOs
Neuromarketing - An insight into Consumer
Decision Making Process
Using Quantitative & Qualitative Data for Data Driven Decisions
Heuristics Based Decisions
Decisions Making Process in Digital World
Leveraging Marketing Analytics for Decisions
Creativity and Innovation in Decision Making
Decision Making for Rural Markets
Finance for Marketing
Imarticus Masterclass 3 - Integrated Marketing Strategy & Storytelling by CMOs
Leadership Levers for CMOs
Product Leadership
Sales Leadership
Pricing Leadership
Distribution Leadership
Communication Leadership
Service Leadership
People Leadership for Marketing Leaders
Imarticus Masterclass 4 - Change Management & Grooming Second Level Leaders
Strategic Thinking for CMOs
Role of Vision And Mission
Understanding Competitive Landscape
Competitive Pricing
Competitive Product Development
Competitive Branding
Advance Consumer Research
Competitive Service Offerings
Ethics in Marketing
Imarticus Masterclass 5 - Crisis Management in this new VUCA world
IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Faculty details
IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Entry Requirements
Other courses offered by Imarticus Learning
IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Frequently Asked Questions
Q: Is it worth pursuing Certificate at Imarticus Learning?
Pros:
* Knowledgeable teachers: Many students and alumni praised the teachers' domain knowledge and willingness to help.
* Relevant coursework: The curriculum covers essential aspects of investment banking operations, making students industry-ready.
* Placement opportunities: Imarticus has ties with several prominent companies, providing numerous placement opportunities.
* Professional transparency: Counselors guide students through the admissions process, ensuring they're informed about the program.
* Infrastructure: The campus offers modern amenities, including Wi-Fi-enabled classrooms and air-conditioned spaces.
Cons:
* Limited hands-on training: Some students felt that the course could benefit from more practical sessions.
* Online limitations (for some): Those who pursued the online course reported limited interaction with faculty and peers compared to the offline mode.
Verdict:
Based on the feedback, pursuing a certificate at Imarticus Learning seems worthwhile for those interested in investment banking operations. While some areas may require improvement, the majority of students and alumni report positive experiences with knowledgeable teachers, relevant coursework, and strong placement opportunities. However, individual results may vary depending on factors like personal effort and adaptability.
Note: I've omitted statements that weren't widely corroborated or seemed to focus on minor issues. If you'd like me to elaborate or expand on certain points, please let me know!
Q: Who are the top recruiters from Imarticus Learning when it comes to placements?
Q: Can Imarticus Learning be considered a good college?
Q: What kind of specializations are available in courses offered at Imarticus Learning?
Q: Question: How is the course curriculum for Certificate at Imarticus Learning?
Course Curriculum at Imarticus Learning (Certificate)
* Practical Components: The course includes practical components, making it ideal for those interested in finance and banking operations.
* Financial Products: Students learn about core investment and financial products, providing them with in-depth knowledge of the field.
* Domain Knowledge: Faculty members, who are experts in their domains, deliver lectures and provide knowledge and expertise in communication and personality development.
* Soft Skills Grooming Sessions: Regular soft skills grooming sessions help students enhance their presentation and communication skills.
* Mock Tests and Exams: Mock tests and exams are conducted regularly to assess students' knowledge and prepare them for real-world scenarios.
* Updated Course Curriculum: The course curriculum is well-designed and updated according to the latest market trends, ensuring students receive relevant and timely knowledge.
Note: These points summarize the common themes that emerged from the student and alumni reviews about the course curriculum at Imarticus Learning.
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IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning News & Updates
IIM Indore - Post Graduate Certificate Programme For Emerging Chief Marketing Officers at Imarticus Learning Contact Information
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