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IIM Lucknow - IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer 
offered by Imarticus Learning

  • Private Institute
  • Estd. 2012

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Overview

The program is designed to equip aspiring marketing leaders with the necessary skills and knowledge to transition into the CMO role

Duration

6 months

Total fee

4.00 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Highlights

  • Earn a certificate and alumni status from IIM Lucknow
  • Fee payment can be made in instalments
  • 5 days campus immersion
  • 6 Masterclass session by CXO leaders
  • Network with industry leaders In dubai executive conference
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IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Course details

Who should do this course?
  • Existing and aspiring CXOs in Marketing roles with 5 years of work experience
What are the course deliverables?
  • Gain an overview of key areas in marketing such as Marketing Intelligence, Research, Consumer Behaviour or Service Marketing
  • Learn the foundations of a marketing strategy in the context of Product, Service, Pricing, Communication or Branding
  • Understand the key elements of a marketing strategy based on the type of market such as Rural, Urban, B2C or B2B, Domestic or Global or Hyperlocal
  • Master the fundamentals of social media marketing and learn the key nuances of user engagement in different platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, etc
  • Gain exposure to elements of executive decision-making such as decision-making processes, usage of marketing analytics and essentials of decision-making for different markets
  • Understand the key roles & responsibilities of the CMO, such as demonstrating market leadership by innovation in Product, Service, Pricing, and Distribution
  • Learn to lead the service industry through communication, product differentiation, strategic thinking and a deep understanding of the competitive landscape
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More about this course
  • The Chief Marketing Officer Specialisation (CMO) Certificate of the Global Senior Leadership Programme (GSLP) from IIM Lucknow is a state-of-the-art programme carefully crafted to accelerate promising marketing leaders’ career growth, launch global business initiatives, and achieve their organisation's business objectives by transitioning into the CMO role
  • The programme will benefit aspiring Chief Marketing Officers by equipping them with the necessary skills to define a strategy, achieve goals by overcoming obstacles, make informed decisions and actionable plans, manage performance and enable development

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Curriculum

Marketing Fundamentals

Introduction

Understanding Markets Through Data

Exploring Customer Lifetime Value

Marketing Strategy

Foundations Of A Marketing Strategy

Strategy For Different Markets

Social Media Marketing

Fundamentals Of Social Media Marketing

Social Media Engagement

Executive Decision-making

Decision-Making Process

Analytics For Marketing

Decision-Making For Different Markets

CMO Roles & Responsibilities

Demonstrating Market Leadership

Leading The Service Industry

Strategic Thinking

Understanding Competition

Masterclasses

Understanding Changing Customer Preferences

Fundamentals Designing A Marketing Strategy

Building A Marketing Strategy For Hyper Local And Glocal Markets

Maximizing Customer Lifetime Value

Evolution Of The Customer Decision-Making Process

Formulating & Implementing A Go-To-Market Strategy

Faculty Icon

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Faculty details

Prof. Madhumita Chakraborty
Finance And Accounting, IIM Lucknow Prof. Madhumita's research papers have appeared in prestigious national and international journals. Among her research interests are Market Efficiency, Market Anomalies, Asset Pricing, Corporate Finance, Behavioural Finance, the value relevance of Accounting Information, and the impact of Corporate Social Responsibility on firm performance.
Prof. Girish Balasubramanian
Human Resource Management, IIM Lucknow Prof. Girish has presented and published research in international conferences and peer-reviewed journals on topics including Trade Union Revitalisation and Strategy, Productivity and Profitability Effects of Trade Unions in India Post-liberalisation, Diversity Management with a focus on disabled individuals, and Performance Management rating consistencies in cricket.

IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
 
Frequently Asked Questions

Q:   Is it worth pursuing Certificate at Imarticus Learning?

A: 
{Source: Certificate students & alumni}

Pros:

* Knowledgeable teachers: Many students and alumni praised the teachers' domain knowledge and willingness to help.
* Relevant coursework: The curriculum covers essential aspects of investment banking operations, making students industry-ready.
* Placement opportunities: Imarticus has ties with several prominent companies, providing numerous placement opportunities.
* Professional transparency: Counselors guide students through the admissions process, ensuring they're informed about the program.
* Infrastructure: The campus offers modern amenities, including Wi-Fi-enabled classrooms and air-conditioned spaces.

Cons:

* Limited hands-on training: Some students felt that the course could benefit from more practical sessions.
* Online limitations (for some): Those who pursued the online course reported limited interaction with faculty and peers compared to the offline mode.

Verdict:
Based on the feedback, pursuing a certificate at Imarticus Learning seems worthwhile for those interested in investment banking operations. While some areas may require improvement, the majority of students and alumni report positive experiences with knowledgeable teachers, relevant coursework, and strong placement opportunities. However, individual results may vary depending on factors like personal effort and adaptability.

Note: I've omitted statements that weren't widely corroborated or seemed to focus on minor issues. If you'd like me to elaborate or expand on certain points, please let me know!
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Q:   Can Imarticus Learning be considered a good college?

A: 
Imarticus Learning is a reputed institute for MBA/PGDM, Certificate, BBA, PG Diploma. Students can opt these programs to pursue their career in Business & Management Studies, Banking, Finance & Insurance, IT & Software. Institute has trained & experienced faculty who deliver these programs. Imarticus Learning has a review rating of 4.6 on the basis of reviews by students. In addition to this, it has been rated 4.6 on campuslife, 4.5 on placements, 4.9 on faculty and 4.4 on Infrastructure.
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Q:   What kind of specializations are available in courses offered at Imarticus Learning?

A: 
Imarticus Learning offers Degree, Diploma and Certificate courses including 1 UG and 7 PG courses. These programs are offerred in Full Time and Part Time mode. Imarticus Learning has specializations such as MBA/PGDM specializations in Business Analytics, Investment Banking, Finance, Digital Marketing, Certificate specializations in Investment Operations, Financial Planning & Analysis, Finance, Supply Chain, Cyber Security, BBA specializations in Finance, PG Diploma specializations in Data Analytics.
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Q:   Question: How is the course curriculum for Certificate at Imarticus Learning?

A: 
{Source: Certificate students & alumni}

Course Curriculum at Imarticus Learning (Certificate)

* Practical Components: The course includes practical components, making it ideal for those interested in finance and banking operations.
* Financial Products: Students learn about core investment and financial products, providing them with in-depth knowledge of the field.
* Domain Knowledge: Faculty members, who are experts in their domains, deliver lectures and provide knowledge and expertise in communication and personality development.
* Soft Skills Grooming Sessions: Regular soft skills grooming sessions help students enhance their presentation and communication skills.
* Mock Tests and Exams: Mock tests and exams are conducted regularly to assess students' knowledge and prepare them for real-world scenarios.
* Updated Course Curriculum: The course curriculum is well-designed and updated according to the latest market trends, ensuring students receive relevant and timely knowledge.

Note: These points summarize the common themes that emerged from the student and alumni reviews about the course curriculum at Imarticus Learning.
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Q:   Who are the top recruiters from Imarticus Learning when it comes to placements?

A: 
Imarticus Learning has placed its selected students in known and reputed companies such as Mk Saraswat & Associates, 3D Logic, International Baritaric Club, Blue I Software Solutions, Heg Mandideep, Mppcb, Healthspring (Family Health Experts ), Kalpa Electrikal, T Venugopal, Agroa Infrastructure Pvtltd.
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IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 

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IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
 
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IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer
 at 
Imarticus Learning 
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5th Floor, B-Wing, Kaledonia, HDIL Building, Sahar Rd
Mumbai ( Maharashtra)

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