IIM Lucknow - IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer offered by Imarticus Learning
- Private Institute
- Estd. 2012
IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer at Imarticus Learning Overview
Duration | 6 months |
Total fee | ₹4.00 Lakh |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer at Imarticus Learning Highlights
- Earn a certificate and alumni status from IIM Lucknow
- Fee payment can be made in instalments
- 5 days campus immersion
- 6 Masterclass session by CXO leaders
- Network with industry leaders In dubai executive conference
IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer at Imarticus Learning Course details
- Existing and aspiring CXOs in Marketing roles with 5 years of work experience
- Gain an overview of key areas in marketing such as Marketing Intelligence, Research, Consumer Behaviour or Service Marketing
- Learn the foundations of a marketing strategy in the context of Product, Service, Pricing, Communication or Branding
- Understand the key elements of a marketing strategy based on the type of market such as Rural, Urban, B2C or B2B, Domestic or Global or Hyperlocal
- Master the fundamentals of social media marketing and learn the key nuances of user engagement in different platforms such as Instagram, Facebook, LinkedIn, TikTok, YouTube, etc
- Gain exposure to elements of executive decision-making such as decision-making processes, usage of marketing analytics and essentials of decision-making for different markets
- Understand the key roles & responsibilities of the CMO, such as demonstrating market leadership by innovation in Product, Service, Pricing, and Distribution
- Learn to lead the service industry through communication, product differentiation, strategic thinking and a deep understanding of the competitive landscape
- The Chief Marketing Officer Specialisation (CMO) Certificate of the Global Senior Leadership Programme (GSLP) from IIM Lucknow is a state-of-the-art programme carefully crafted to accelerate promising marketing leaders’ career growth, launch global business initiatives, and achieve their organisation's business objectives by transitioning into the CMO role
- The programme will benefit aspiring Chief Marketing Officers by equipping them with the necessary skills to define a strategy, achieve goals by overcoming obstacles, make informed decisions and actionable plans, manage performance and enable development
IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer at Imarticus Learning Curriculum
Marketing Fundamentals
Introduction
Understanding Markets Through Data
Exploring Customer Lifetime Value
Marketing Strategy
Foundations Of A Marketing Strategy
Strategy For Different Markets
Social Media Marketing
Fundamentals Of Social Media Marketing
Social Media Engagement
Executive Decision-making
Decision-Making Process
Analytics For Marketing
Decision-Making For Different Markets
CMO Roles & Responsibilities
Demonstrating Market Leadership
Leading The Service Industry
Strategic Thinking
Understanding Competition
Masterclasses
Understanding Changing Customer Preferences
Fundamentals Designing A Marketing Strategy
Building A Marketing Strategy For Hyper Local And Glocal Markets
Maximizing Customer Lifetime Value
Evolution Of The Customer Decision-Making Process
Formulating & Implementing A Go-To-Market Strategy
IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer at Imarticus Learning Faculty details
IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer at Imarticus Learning Entry Requirements
Other courses offered by Imarticus Learning
IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer at Imarticus Learning Frequently Asked Questions
Q: Is it worth pursuing Certificate at Imarticus Learning?
Pros:
* Knowledgeable teachers: Many students and alumni praised the teachers' domain knowledge and willingness to help.
* Relevant coursework: The curriculum covers essential aspects of investment banking operations, making students industry-ready.
* Placement opportunities: Imarticus has ties with several prominent companies, providing numerous placement opportunities.
* Professional transparency: Counselors guide students through the admissions process, ensuring they're informed about the program.
* Infrastructure: The campus offers modern amenities, including Wi-Fi-enabled classrooms and air-conditioned spaces.
Cons:
* Limited hands-on training: Some students felt that the course could benefit from more practical sessions.
* Online limitations (for some): Those who pursued the online course reported limited interaction with faculty and peers compared to the offline mode.
Verdict:
Based on the feedback, pursuing a certificate at Imarticus Learning seems worthwhile for those interested in investment banking operations. While some areas may require improvement, the majority of students and alumni report positive experiences with knowledgeable teachers, relevant coursework, and strong placement opportunities. However, individual results may vary depending on factors like personal effort and adaptability.
Note: I've omitted statements that weren't widely corroborated or seemed to focus on minor issues. If you'd like me to elaborate or expand on certain points, please let me know!
Q: Can Imarticus Learning be considered a good college?
Q: What kind of specializations are available in courses offered at Imarticus Learning?
Q: Question: How is the course curriculum for Certificate at Imarticus Learning?
Course Curriculum at Imarticus Learning (Certificate)
* Practical Components: The course includes practical components, making it ideal for those interested in finance and banking operations.
* Financial Products: Students learn about core investment and financial products, providing them with in-depth knowledge of the field.
* Domain Knowledge: Faculty members, who are experts in their domains, deliver lectures and provide knowledge and expertise in communication and personality development.
* Soft Skills Grooming Sessions: Regular soft skills grooming sessions help students enhance their presentation and communication skills.
* Mock Tests and Exams: Mock tests and exams are conducted regularly to assess students' knowledge and prepare them for real-world scenarios.
* Updated Course Curriculum: The course curriculum is well-designed and updated according to the latest market trends, ensuring students receive relevant and timely knowledge.
Note: These points summarize the common themes that emerged from the student and alumni reviews about the course curriculum at Imarticus Learning.
Q: Who are the top recruiters from Imarticus Learning when it comes to placements?
Student Forum
IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer at Imarticus Learning News & Updates
IIM Lucknow - Global Senior Leadership Programme Specialisation: Chief Marketing Officer at Imarticus Learning Contact Information
5th Floor, B-Wing, Kaledonia, HDIL Building, Sahar Rd
Mumbai ( Maharashtra)