Imarticus Learning
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IIM Lucknow - Senior Management Programme 
offered by Imarticus Learning

  • Private Institute
  • Estd. 2012

Senior Management Programme
 at 
Imarticus Learning 
Overview

Delve into market segmentation strategies and learn how to identify and target distinct consumer groups effectively

Duration

11 months

Total fee

5.48 Lakh

Mode of learning

Online

Official Website

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Credential

Certificate

Senior Management Programme
 at 
Imarticus Learning 
Highlights

  • Earn a certificate and Alumni Status from IIM Lucknow after completion of the course
  • World-Class Faculty & Industry Visionaries
  • Dynamic Learning Experience & Campus Immersion
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Senior Management Programme
 at 
Imarticus Learning 
Course details

Who should do this course?

Senior Executives and Managers

Aspiring Leaders

Business Owners and Entrepreneurs

 

What are the course deliverables?

Concepts and frameworks for strategic analysis and formulation

Analyzing industry structure, competitive forces, and strategic positioning

Exploring different leadership styles and their impact on organizational performance

Strategies for leading and managing change within organizations

Developing and implementing effective marketing strategies

Understanding consumer behavior and market segmentation

More about this course

The IIM Lucknow Senior Management Programme focuses on establishing a robust business foundation, encompassing the dynamics of the new economics and honing skills in marketing, strategic decision-making, and digital transformation

It equips participants to navigate the present business landscape through effective financial management, leading digital transformation in business, strategising operations management, and understanding strategic marketing and pricing

Furthermore, the senior management course prepares leaders for the future by delving into macroeconomics, decoding digital transformation and AI in businesses, understanding evolving business models, and cultivating strategic leadership and effectiveness

Senior Management Programme
 at 
Imarticus Learning 
Curriculum

The New Economics of Business

Business Environment

Demand and Supply Dynamics

Cost Structure, Scale Economies and Learning Curve

Digital Platform Business

Sustaining Business in Competitive Markets

 

Financial Statements and Business Decisions

Financial Statements

Financial Reporting and Quality of Earnings

Financial Ratios

 

Developing a Strategic Mindset

Strategy and Strategic Decisions

External Environment

Strategy for Competitive Advantage

 

Marketing Management

Consumer Markets, Behaviour and CRM

Customer Segmentation, Engagement and Content Strategy

Market Segmentation, Targeting and Positioning

 

Financial Management

Financial Goal

Investment Analysis

Investment/Financial Decisions

Working capital management
 

Leading Digital Transformation in Business

Building Blocks

Strategic Role of MIS
Basic Enterprise Architecture

Cloud and New IT Architecture

IoT and Industry 4.0

Cyber Risk Management

 

Strategic Marketing and Pricing

Product Management and New Product Development

Brand Management
Marketing Tools

Services and Pricing

 

Strategizing Operation Management

Operations Management

Competitive Advantage Through Operations
Designing Operations
Supply Chain Network
 

Macroeconomic and Business Environment

Short-Run Macroeconomic and Business Cycles

National Income (GDP), Inflation and Unemployment Dynamics
Monetary and Fiscal Policy, and Exchange Rate

Long Run Growth Drivers of the Economy: Population, Capital and Technology

Ease of Doing Business, Global Competitiveness, Growth and Next BRICs
 

Unravelling Digital Transformation and AI

Predictive Analytics: Overview, Process and Methodology

Business Application of ML and AI
Big Data Business Model
 

Future of Business Models

Matching Strategy with the Environment
Business Model Innovation
Disruptive Ecosystems
Creating a Winning Ecosystem
 

Strategic Leadership and Effectiveness

Leading Organisation

Art of Corporate Communication
Shaping Digital Transformation, and etc.

Senior Management Programme
 at 
Imarticus Learning 
Entry Requirements

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  • N/A

Other courses offered by Imarticus Learning

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3 LPA
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Senior Management Programme
 at 
Imarticus Learning 
 
Frequently Asked Questions

Q:   Is it worth pursuing Certificate at Imarticus Learning?

A: 
{Source: Certificate students & alumni}

Pros:

* Knowledgeable teachers: Many students and alumni praised the teachers' domain knowledge and willingness to help.
* Relevant coursework: The curriculum covers essential aspects of investment banking operations, making students industry-ready.
* Placement opportunities: Imarticus has ties with several prominent companies, providing numerous placement opportunities.
* Professional transparency: Counselors guide students through the admissions process, ensuring they're informed about the program.
* Infrastructure: The campus offers modern amenities, including Wi-Fi-enabled classrooms and air-conditioned spaces.

Cons:

* Limited hands-on training: Some students felt that the course could benefit from more practical sessions.
* Online limitations (for some): Those who pursued the online course reported limited interaction with faculty and peers compared to the offline mode.

Verdict:
Based on the feedback, pursuing a certificate at Imarticus Learning seems worthwhile for those interested in investment banking operations. While some areas may require improvement, the majority of students and alumni report positive experiences with knowledgeable teachers, relevant coursework, and strong placement opportunities. However, individual results may vary depending on factors like personal effort and adaptability.

Note: I've omitted statements that weren't widely corroborated or seemed to focus on minor issues. If you'd like me to elaborate or expand on certain points, please let me know!
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Q:   Does Imarticus Learning has good and experienced faculty?

A: 
Imarticus Learning has been rated 4.9 for faculty as per reviews by students. This represents that Institute has decent, qualified and experienced faculty members.
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Q:   Question: How is the course curriculum for Certificate at Imarticus Learning?

A: 
{Source: Certificate students & alumni}

Course Curriculum at Imarticus Learning (Certificate)

* Practical Components: The course includes practical components, making it ideal for those interested in finance and banking operations.
* Financial Products: Students learn about core investment and financial products, providing them with in-depth knowledge of the field.
* Domain Knowledge: Faculty members, who are experts in their domains, deliver lectures and provide knowledge and expertise in communication and personality development.
* Soft Skills Grooming Sessions: Regular soft skills grooming sessions help students enhance their presentation and communication skills.
* Mock Tests and Exams: Mock tests and exams are conducted regularly to assess students' knowledge and prepare them for real-world scenarios.
* Updated Course Curriculum: The course curriculum is well-designed and updated according to the latest market trends, ensuring students receive relevant and timely knowledge.

Note: These points summarize the common themes that emerged from the student and alumni reviews about the course curriculum at Imarticus Learning.
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Q:   Who are the top recruiters from Imarticus Learning when it comes to placements?

A: 
Imarticus Learning has placed its selected students in known and reputed companies such as Mk Saraswat & Associates, 3D Logic, International Baritaric Club, Blue I Software Solutions, Heg Mandideep, Mppcb, Healthspring (Family Health Experts ), Kalpa Electrikal, T Venugopal, Agroa Infrastructure Pvtltd.
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Q:   What is the median salary of Certificate course available at Imarticus Learning?

A: 
As per information available, Future Medicine Academy has recorded (aprx) INR 300,000 median salary to students for Certificate course during placements.
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Senior Management Programme
 at 
Imarticus Learning 

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Senior Management Programme
 at 
Imarticus Learning 
Contact Information

Address

Halwasiya Court, Unit: 421 Regus Infinity Business Hubs 4th Floor, Hazratganj
Lucknow ( Uttar Pradesh)

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