PG Program in Marketing with Specialization in Digital Marketing offered by IMT Ghaziabad
- Private Institute
- Estd. 1980
PG Program in Marketing with Specialization in Digital Marketing at IMT Ghaziabad Overview
Duration | 9 months |
Total fee | ₹1.50 Lakh |
Mode of learning | Online |
Credential | Certificate |
PG Program in Marketing with Specialization in Digital Marketing at IMT Ghaziabad Highlights
- Earn a certificate from IMT Ghaziabad
- Learn from capstone project with Digital Marketing simulation
- Get access to 15+ Digital Marketing case studies
- Connect with IMT Ghaziabad Alumni network
PG Program in Marketing with Specialization in Digital Marketing at IMT Ghaziabad Course details
- Marketing with Facebook
- Marketing with Twitter
- Marketing with YouTube
- Marketing with Instagram
- Marketing with LinkedIn
- Online Reputation Management
- IMT Ghaziabad's faculty, Edureka experts, industry veterans, learners from around the world and a large pool of SMEs have collaborated to create this online PG Program in Marketing with Specialization in Digital Marketing
- Digital Marketing is pacing at a healthy 33.5% compound annual growth rate between now and 2022
- India's Digital Marketing industry is expected to produce more than 2 Million jobs by 2020
- The average annual salary of a Mid-level Digital Marketer in India is 8 -30 LPA
PG Program in Marketing with Specialization in Digital Marketing at IMT Ghaziabad Curriculum
1) Basics of Marketing and Consumer Behaviour
Basics of Marketing
Segmentation, Targeting, and Positioning
Understanding Consumer Behavior
Influences on Consumer Behavior
2) Marketing Mix Decisions
Branding Decisions
Product Mix Decisions
Designing Service Offering
Understanding Pricing Strategies
Channel Design Decisions
Channel Management Decisions
Developing Advertising Campaigns
Sales Promotions, Sponsorship Campaigns, and Public Relations
3) Digital Marketing - I (Organic)
Basics of Digital Marketing
Designing Buyer Personas
Creating a Website
Content Marketing
Search Engine Optimization -1
Search Engine Optimization -2
4) Digital Marketing - II (Paid and Owned)
Search Engine Marketing -1
Search Engine Marketing -2
Programmatic Advertising
Display Advertising
Video Marketing
Web Affiliate Marketing
Native Advertising
E-mail Marketing
Web Analytics and CRM
5) Social Media Marketing
Introduction to Social Media Marketing
Social Media Marketing Strategy
Marketing with Facebook
Marketing with Twitter
Marketing with YouTube
Marketing with Instagram
Marketing with LinkedIn
Online Reputation Management
6) Mobile Marketing
Mobile Marketing (Organic)
Moblle Marketing (Paid)
Mobile Analytics
PG Program in Marketing with Specialization in Digital Marketing at IMT Ghaziabad Faculty details
PG Program in Marketing with Specialization in Digital Marketing at IMT Ghaziabad Entry Requirements
- Education: Graduate
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PG Program in Marketing with Specialization in Digital Marketing at IMT Ghaziabad Contact Information
IMT
Raj Nagar, Post Box No. 137
Ghaziabad ( Uttar Pradesh)
(For general query)
(For admission query)
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