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IMT-CDL - Distance Learning
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PG Program in Management Specialisation in Sales & Digital Marketing 
offered by IMT-CDL - Distance Learning

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  • Estd. 1982

PG Program in Management Specialisation in Sales & Digital Marketing
 at 
IMT-CDL - Distance Learning 
Overview

Take this course and study the consumer behavior

Duration

11 months

Total fee

₹1.45 Lakh

Mode of learning

Online

Credential

Certificate

PG Program in Management Specialisation in Sales & Digital Marketing
 at 
IMT-CDL - Distance Learning 
Highlights

  • Earn an industry recognised PG certification from IMT Ghaziabad
  • Get recognized as an alumnus of one of India's top-ranked MBA college and also access to IMT Ghaziabad alumni job portal
  • Land jobs at top companies through our 1:1 industry mentoring, CV & interview preparation, mock hiring tests and upGrad's career support with its industry partners
  • Guaranteed 20 internships in digital marketing for younger professionals at disruptive digital companies
  • Become future ready by mastering the concepts through 13 industry designed case studies and projects, 2 live projects and 5 mentorship sessions
  • Participate in offline Base Camps and 3 meetups with peers, industry leaders, and faculty
Read more
Details Icon

PG Program in Management Specialisation in Sales & Digital Marketing
 at 
IMT-CDL - Distance Learning 
Course details

Skills you will learn
Search Engine optimizationDigital marketingBudgetingSalesMarketingCompetitor analysisBusiness AnalyticsAccountingWorking capitalSocial media marketing
What are the course deliverables?
  • Introduction to the Study of Consumer Behavior, Consumer Decision Making Process, Psychological Influences on Consumer Decision Making, Models of Consumer Behaviour, B2B Buying
  • Introduction to Marketing, STP, Marketing Mix or 4Ps, Elements of a Brand, Competitor Analysis, Analyzing Market Potential, Consumer Funnel
  • Introduction to Marketing, STP, Marketing Mix or 4Ps, Elements of a Brand, Competitor Analysis, Analyzing Market Potential, Consumer Funnel
  • Introduction to Marketing, STP, Marketing Mix or 4Ps, Elements of a Brand, Competitor Analysis, Analyzing Market Potential, Consumer Funnel
More about this course
  • This PG Program in Managment will help professionals to expedite their career growth or make transition to managerial positions with specialization in marketing and sales

PG Program in Management Specialisation in Sales & Digital Marketing
 at 
IMT-CDL - Distance Learning 
Curriculum

COURSE 1 : FUNDAMENTALS OF SALES AND MARKETING

FUNDAMENTALS OF MARKETING

EVOLUTION OF SALES AND MARKETING

CONSUMER BEHAVIOUR

COURSE 2: MARKET RESEARCH

RESEARCH DESIGN AND SECONDARY RESEARCH

PRIMARY RESEARCH

COURSE 3 : INTRODUCTION TO MANAGEMENT AND LEADERSHIP

COURSE 4: MARKETING CHANNELS AND PLATFORMS - 1

TELEVISION, RADIO AND PRINT MARKETING CHANNELS

EVENT AND OUTDOOR MARKETING CHANNELS

SOCIAL MEDIA MARKETING

SEARCH ENGINE OPTIMIZATION

COURSE 5: ACCOUNTING AND FINANCE

ACCOUNTING STATEMENTS AND RATIO ANALYSIS (BASICS OF FINANCE AND ACCOUNTING)

CAPITAL BUDGETING AND COST OF CAPITAL

WORKING CAPITAL (PRODUCT PERFORMANCE)

COURSE 6: BUSINESS ANALYTICS EDA AND SAMPLING

HYPOTHESIS AND MODELS

PG Program in Management Specialisation in Sales & Digital Marketing
 at 
IMT-CDL - Distance Learning 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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PG Program in Management Specialisation in Sales & Digital Marketing
 at 
IMT-CDL - Distance Learning 

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PG Program in Management Specialisation in Sales & Digital Marketing
 at 
IMT-CDL - Distance Learning 
Contact Information

Address

A-16, Site 3, UPSIDC Industrial Area, Meerut Road,
Ghaziabad ( Uttar Pradesh)

Email
admissions@imtcdl.ac.in
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