MBA in Integrated Marketing
offered by Jain Deemed-to-be University

MBA in Integrated Marketing
at
Jain Deemed-to-be University
Overview

Equip yourself with the expertise necessary to excel in high-demand marketing roles that require an understanding of integrated communication, such as marketing manager, brand manager, or digital marketing strategist

Duration	24 months
Total fee	₹2.50 Lakh
Mode of learning	Online
Official Website	Go to Website
Course Level	PG Degree

MBA in Integrated Marketing
at
Jain Deemed-to-be University
Highlights

Earn a degree from Jain university
Fee payment can be done in instalment
Career Advancement Services by Jain Online
Gain access to pre-recorded audio-video lectures
Experiential learning methods including individual and group projects

MBA in Integrated Marketing
at
Jain Deemed-to-be University
Course details

Skills you will learn

Human resource management Marketing Marketing Communication Data analysis Communication skills Branding Excel Digital marketing Performance Management Operations Advertising Operations management Talent Acquisition

Who should do this course?

Individuals with backgrounds in advertising, communications, public relations, or even sales, who want to transition into a more integrated marketing role requiring a broader understanding of the entire marketing ecosystem

What are the course deliverables?

Students will gain a deep understanding of fundamental marketing concepts, theories, and frameworks, including market segmentation, targeting, positioning, branding, and consumer behavior
Students will learn how to develop comprehensive marketing plans aligned with organizational goals and objectives, integrating various marketing channels and tactics to effectively reach target audiences and drive business results
Students will develop skills in creating integrated marketing communication strategies that leverage multiple channels, such as advertising, public relations, digital marketing, social media, and direct marketing, to deliver consistent and compelling messages to target audiences
Students will learn how to collect, analyze, and interpret marketing data to make informed decisions and optimize marketing strategies and campaigns for better performance and ROI
Students will learn the principles of CRM and how to effectively manage customer relationships throughout the customer lifecycle, from acquisition and retention to loyalty and advocacy, using technology and data-driven strategies

More about this course

This two-year Online MBA in Integrated Marketing is designed based on present-day industry requirements for individuals looking to excel in the dynamic field of marketing
It equips learners with a range of skills, including consumer behavior analysis, message development, media planning, data analysis, and campaign execution, enhancing their marketability in various marketing roles
Additionally, the MBA Integrated Marketing program helps learners navigate multiple marketing channels, preparing them to adapt to the evolving marketing landscape and changing consumer preferences
The MBA in Integrated Marketing program is intended to enhance learners' strategic thinking abilities, thus accelerating their careers to key corporate roles in the marketing domain
A relaxation of 5% shall be given to SC/ST candidates
The fee is for international students $5,000/-