KL University - Online
KL University - Online Logo

MBA in Digital Marketing (Online) 

    MBA in Digital Marketing (Online)
     at 
    KL University - Online 
    Overview

    A comprehensive understanding of both traditional business management and the digital strategies required for success in the modern marketplace

    Duration

    2 years

    Total fee

    65,500

    Mode of learning

    Online

    Official Website

    Go to Website External Link Icon

    Course Level

    PG Degree

    MBA in Digital Marketing (Online)
     at 
    KL University - Online 
    Highlights

    • Earn a degree after completion of course
    • Onboard session for new Students
    • KLU provides a ‘Weekly Schedule of Learning’
    Details Icon

    MBA in Digital Marketing (Online)
     at 
    KL University - Online 
    Course details

    Who should do this course?

    Small business owners, startups, or entrepreneurs seeking to expand their online presence and improve their digital marketing efforts

    Graduates with a background in business, marketing, communications, or related fields who are looking to specialize in digital marketing

    Individuals with a background in IT, software development, or data analytics who want to transition into digital marketing or combine their tech skills with marketing expertise

    What are the course deliverables?

    Digital Marketing Fundamentals

    SEO techniques to optimize organic search rankings

    Tools and techniques for measuring content performance and ROI

    Introduction to web analytics tools (e.g., Google Analytics, Adobe Analytics)

     

    More about this course

    An MBA in Digital Marketing is a Master of Business Administration degree program that focuses on digital marketing strategies, techniques, and tools and covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, digital analytics, and mobile marketing, among others

    The program combines core business management principles with the latest trends, tools, and technologies in digital marketing, preparing students for leadership roles in the digital world

     

     

    MBA in Digital Marketing (Online)
     at 
    KL University - Online 
    Curriculum

    Semester 1

    Quantitative Methods

    POM & Organizational Behavior

    Business Economics

    Financial and Management Accounting

    Marketing Management

    Business Environment (National and International)

    Business Legislation

    Business Communication

     

    Semester 2

    Design Thinking and Innovation

    Introduction to Business analysis & R Programming

    Business Research Methodology

    Human Resource Management

    Financial Management

    Operations Management

    Information systems & ERP

    Soft Skills for Managers

     

    Semester 3

    Strategic Management

    Entrepreneurship & Family Business

    ELECTIVE 1

    ELECTIVE 2

    ELECTIVE 3

    ELECTIVE 4

    Sectoral Elective 1

     

    Semester 4

    Business Ethics & Corporate Governance

    ELECTIVE 5

    ELECTIVE 6

    ELECTIVE 7

    ELECTIVE 8

    Sectoral Elective 2

    Management Research Project

     

    Elective Courses

    Media Planning

    Search Engine Optimization

    Affiliate Marketing

    Social Media Marketing & Analytics

    Mobile Marketing

    E-Mail & Content Marketing

    E Commerce

    Digital PR & Corporate Communication

    MBA in Digital Marketing (Online)
     at 
    KL University - Online 
    Entry Requirements

    GraduationUp Arrow Icon
    • N/A

    Other courses offered by KL University - Online

    60 K
    2 years
    – / –
    79.5 K
    3 years
    – / –
    View Other 9 CoursesRight Arrow Icon
    qna

    MBA in Digital Marketing (Online)
     at 
    KL University - Online 

    Student Forum

    chatAnything you would want to ask experts?
    Write here...

    MBA in Digital Marketing (Online)
     at 
    KL University - Online 
    Contact Information

    Address

    Flat No.103, Ground Floor
    H.No 8-2-293, 82/W/103
    Women’s Co-operative Housing Society
    Road No.7D, Jubilee Hills

    Guntur ( Andhra Pradesh)

    Phone
    8499913983

    (For general query)

    7815901702

    (For admission query)

    Email
    supportcdoe@kluniversity.in

    (For general query)

    online@klh.edu.in

    (For admission query)

    Go to College Website ->