MBA in Digital Marketing (Online) offered by KL University - Online
MBA in Digital Marketing (Online) at KL University - Online Overview
Duration | 2 years |
Total fee | ₹65,500 |
Mode of learning | Online |
Official Website | Go to Website |
Course Level | PG Degree |
MBA in Digital Marketing (Online) at KL University - Online Highlights
- Earn a degree after completion of course
- Onboard session for new Students
- KLU provides a ‘Weekly Schedule of Learning’
MBA in Digital Marketing (Online) at KL University - Online Course details
Small business owners, startups, or entrepreneurs seeking to expand their online presence and improve their digital marketing efforts
Graduates with a background in business, marketing, communications, or related fields who are looking to specialize in digital marketing
Individuals with a background in IT, software development, or data analytics who want to transition into digital marketing or combine their tech skills with marketing expertise
Digital Marketing Fundamentals
SEO techniques to optimize organic search rankings
Tools and techniques for measuring content performance and ROI
Introduction to web analytics tools (e.g., Google Analytics, Adobe Analytics)
An MBA in Digital Marketing is a Master of Business Administration degree program that focuses on digital marketing strategies, techniques, and tools and covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, digital analytics, and mobile marketing, among others
The program combines core business management principles with the latest trends, tools, and technologies in digital marketing, preparing students for leadership roles in the digital world
MBA in Digital Marketing (Online) at KL University - Online Curriculum
Semester 1
Quantitative Methods
POM & Organizational Behavior
Business Economics
Financial and Management Accounting
Marketing Management
Business Environment (National and International)
Business Legislation
Business Communication
Semester 2
Design Thinking and Innovation
Introduction to Business analysis & R Programming
Business Research Methodology
Human Resource Management
Financial Management
Operations Management
Information systems & ERP
Soft Skills for Managers
Semester 3
Strategic Management
Entrepreneurship & Family Business
ELECTIVE 1
ELECTIVE 2
ELECTIVE 3
ELECTIVE 4
Sectoral Elective 1
Semester 4
Business Ethics & Corporate Governance
ELECTIVE 5
ELECTIVE 6
ELECTIVE 7
ELECTIVE 8
Sectoral Elective 2
Management Research Project
Elective Courses
Media Planning
Search Engine Optimization
Affiliate Marketing
Social Media Marketing & Analytics
Mobile Marketing
E-Mail & Content Marketing
E Commerce
Digital PR & Corporate Communication
MBA in Digital Marketing (Online) at KL University - Online Entry Requirements
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MBA in Digital Marketing (Online) at KL University - Online Contact Information
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H.No 8-2-293, 82/W/103
Women’s Co-operative Housing Society
Road No.7D, Jubilee Hills
Guntur ( Andhra Pradesh)
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