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XLRI Jamshedpur - XLRI | Delhi-NCR Campus - PG Program in Digital Marketing Strategy and Applications 
offered by Miles Education

  • Private Institute

XLRI | Delhi-NCR Campus - PG Program in Digital Marketing Strategy and Applications
 at 
Miles Education 
Overview

Gain a comprehensive overview of the Digital Marketing Strategy principles and concepts

Duration

10 months

Mode of learning

Online

Difficulty level

Intermediate

Credential

Certificate

XLRI | Delhi-NCR Campus - PG Program in Digital Marketing Strategy and Applications
 at 
Miles Education 
Highlights

  • Get the much coveted certification from XLRI - Delhi- NCR Campus
  • Immersion Program last 2 days at XLRI - Delhi-NCR Campus
  • Individual and group activities to sharpen analytics & problem-solving skills
  • Real-life case studies on digital marketing, online advertisements
  • Learn power tools like Google Ads, Google analytics, Instagram advertising
  • Earn the much sought after and prestigious Executive Alumni Status of XLRI
Read more
Details Icon

XLRI | Delhi-NCR Campus - PG Program in Digital Marketing Strategy and Applications
 at 
Miles Education 
Course details

Who should do this course?
  • For Content Creators Individuals with the creativity and inventiveness to make appealing and awe-inspiring content for the viewers
  • For Budding Entrepreneurs Individuals with the ideas and vision to create lasting as well as successful business ventures or initiatives
  • For Business Owners Individuals or groups that own the assets of a firm and profit from them
  • For Aspiring Digital Marketers Individuals and professionals who wish to build a lasting career in the domain of digital marketing
What are the course deliverables?
  • Fundamentals of Marketing
  • Strategic Thinking
  • Blueprint of Digital Success
  • Contemporary Tools and Methodology
More about this course
  • The Post Graduate Program in Digital Marketing Strategy and Applications is the most contemporary of its nature, delivered by domain experts and reputed industry practitioners
  • It takes you through a critical learning journey, covering vital subjects
  • Topics that any digital marketeer worth their salt should know like the back of their hands
  • Learn about the latest trends in digital marketing and how to apply them
  • Course fees: INR 169000 + 18% GST

XLRI | Delhi-NCR Campus - PG Program in Digital Marketing Strategy and Applications
 at 
Miles Education 
Curriculum

Marketing Fundamentals

Consumer Behaviour

Product Management

Technology Product Management

Brand Management

Framework For Digital Marketing in Digital Era

Web Development and UX/UI

Web Analytics

Search Engine Optimization

Hyperlocal Marketing

Digital Data Analytics

Search Advertising

Programmatic Ads

Content Marketing

Social Media Marketing

SMM - Influencer Marketing

Performance Marketing

Email Marketing

Mobile & App Marketing

Affiliate Marketing

E-commerce

Social Commerce

Digital Media Buying & Campaign Management

AI-led Marketing

Ethical Considerations in Digitally Active Marketing

Gaming as Marketing Tool

Faculty Icon

XLRI | Delhi-NCR Campus - PG Program in Digital Marketing Strategy and Applications
 at 
Miles Education 
Faculty details

Dr. Rajeev Roy
Dr Rajeev Roy is a professor at the XLRI Delhi-NCR Campus and the CEO of XCEED, the Campus Incubator at XLRI. Besides this, he is also the faculty chairperson for placements for XLRI Delhi-NCR Campus and PGDM from IIM Ahmedabad.
Sam Placid
Mr Sam Placid is the chief of corporate relations at XLRI. He did his PGDM from XLRI and is a business veteran with over 30 years of industry experience. He has held various senior and board-level positions at leading MNCs and business houses in India and abroad.
Dr. Narsimhan Rajkumar
Dr Narsimhan Rajkumar has been with XLRI for 15 years. He started his career with GE Capital in the field of cars and commercial vehicle finance, short term financing, plant and machinery financing, micro-financing and asset-backed securitization. Dr Rajkumar moved to research and teaching after 8 years of industry experience.

XLRI | Delhi-NCR Campus - PG Program in Digital Marketing Strategy and Applications
 at 
Miles Education 
Entry Requirements

Eligibility criteriaUp Arrow Icon

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XLRI | Delhi-NCR Campus - PG Program in Digital Marketing Strategy and Applications
 at 
Miles Education 

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XLRI | Delhi-NCR Campus - PG Program in Digital Marketing Strategy and Applications
 at 
Miles Education 
Contact Information

Address

Office No 166, Ground Floor, South Court Mall, Saket District Centre, Behind Select City Walk Mall, Saket
Delhi

Phone
9573461133

(For general query)

8929942034

(For admission query)

Go to College Website ->