Digital Marketing offered by The GrowthSchool Way
Digital Marketing at The GrowthSchool Way Overview
Duration | 6 months |
Total fee | ₹90,000 |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Digital Marketing at The GrowthSchool Way Highlights
- Earn a certificate after completion of the course
- Live QnAs & Guest Sessions with Experts
- Lifelong access to a community of Digital Marketers
- Projects for Hands-On Learning & Building a Stellar Portfolio
Digital Marketing at The GrowthSchool Way Course details
- Fundamentals of Digital Marketing
- SEO Fundamentals
- Social Media Marketing
- Marketing Automation
- Capstone Project & Job Preparation
- In this course participants will embark on a journey covering essential aspects such as crafting a strategic digital marketing plan, mastering search engine optimization (SEO) and pay-per-click (PPC) advertising, leveraging the power of social media, and creating compelling content
- In this course participants will also gain insights into email marketing, analytics-driven decision-making, and the art of optimizing conversion rates
Digital Marketing at The GrowthSchool Way Curriculum
Fundamentals of Digital Marketing
Setting marketing objectives
Market & Competitor Research
Understanding the marketing funnel & customer journey
Identifying target audience segments
Creating a Buyer Persona
Developing a value proposition
Deep dive into important terms & metrics in digital marketing
Understanding Media- Paid, Shared, Owned, and, Earned
Overview of digital marketing channels - Inorganic and Organic
Choosing the right channel mix for your business
Case studies of each channel
SEO Fundamentals
Understanding SEO & Google updates
SEO Myths & Proactive SEO
Ranking Analysis
Content Optimisation for SEO
Introduction to Technical SEO
Off-Page SEO
Link building fundamentals
Internal Linking
Backlink Analysis
Link Building Techniques
URL removal
SEO mistakes and staying updated Common SEO Mistakes
Manual Actions & Google Penalties
Stay updated with SEO
Using Al with SEO Keyword Research with Al
Content Structure with Al
Title & Meta Description with Al
Social Media Marketing
Fundamentals of Social Media Marketing
Company wise content strategy - B2C vs B2B
Channel-wise content strategy
Content Marketing using Al-Idea generation, content creation & automation
Understanding the algorithms of different channels
Metrics for Social Media Marketing
Persuasive Copywriting
Crafting attention-grabbing headlines and subheadings
Writing clear and persuasive copy that communicates value propositions
Utilizing persuasive language and storytelling techniques
Optimising copy based on different elements-time/audience
Setting goals and objectives of Landing Page
Aligning landing page goals with overall campaign objectives
Marketing on Google
Setting up Google Webmaster Tool
Understanding Campaign types and structure
Exploring different keyword match types and their impact
Types of Search Ads
Crafting compelling ad headlines and descriptions
Understanding bidding options and strategies for maximum ROI
Marketing on Facebook
Overview of Facebook Ads
Understanding the Objectives, Metrics to track, Buying Type & Facebook Algorithm
Exploring various types of Audiences in Facebook Ads Manager
Bid Strategies, CBO VS ABO and FB Funnel
Understanding all the ad platforms and placements
Types of Facebook Ads (Static, Carousel, Video, etc)
Setting up your Facebook Ad Account for Scale & Success
Marketing on LinkedIn & other platforms
Types of LinkedIn Ads
Setting up ad accounts, billing, and payment options
Understanding LinkedIn demographics and audience targeting options
Using LinkedIn Audience Insights to research your target audience
Building custom audiences with LinkedIn Lead Gen Forms
Understanding Linkedin Ads analytics and metrics
Using LinkedIn Ads Manager to track performance
Conversion Tracking
Conversion tracking importance
Cookies FLOC Campaign Builder
Reading Analytics & User Life Cycle Events
GA4 Dashboard Reporting & Funnel Path Analysis
Segment Overlap Cohort & User Lifetime
Reading Attribution Projects In Google Analytics Setting
Google Analytics For Your Website (Blogger WordPress, Custom)
Set Up Of Microsoft Clarity Hotjar Free Heat Maps & Session Recordings
Basic to Advanced CRO
Understanding conversions and the fundamentals of CRO
The CRO Process- Observe, Ideate, Test, Deploy
Deep dive into each of the components of the CRO Process
Observe-Heuristic analysis, Quantitative data, Qualitative data
Ideate-Idea, Hypothesis, Prontization
Test-Delivery, Measurement
Media Planning
Fundamentals of Media Planning
Understanding media objectives and strategy
Media mix decision Traditional vs Digital
Budget allocation across different channels
Media buying Direct, Programmatic, Real-Time Bidding
Media scheduling
Media Evaluation Metrics & KPIs
Understanding Ad frauds and brand safety
Digital Marketing at The GrowthSchool Way Faculty details
Other courses offered by The GrowthSchool Way
Student Forum
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Digital Marketing at The GrowthSchool Way Contact Information
145, 5th Main Rd, Sector 6, HSR Layout, Bengaluru.
Bangalore ( Karnataka)