Product Marketing offered by The GrowthSchool Way
Product Marketing at The GrowthSchool Way Overview
Duration | 7 weeks |
Mode of learning | Online |
Official Website | Go to Website  |
Credential | Certificate |
Product Marketing at The GrowthSchool Way Highlights
- Earn a certificate after completion of the course
- Weekly Live Q&A Sessions
- Weekly Masterclasses by Industry Experts
Product Marketing at The GrowthSchool Way Course details
- Fundamentals of Building a B2C Business
- Product Market Familiarization
- Product Marketing Metrics
- Product Building - Nailing the Product
- Demand Generation - Marketing like a boss
- Revenue Realisation - Making the cash flow in
- Bird’s eye view on the Life of a Product Marketer
- This course delve into the art and science of promoting and positioning products for unparalleled success
- In this course participants will possess the skills and knowledge needed to craft and execute successful product marketing campaigns
Product Marketing at The GrowthSchool Way Curriculum
Kickoff Week
Learn exactly how to make the most out of this program.
Get to know the peers you are learning with through ice-breaker sessions.
Interact in the community and make friends to learn with for the next 6 weeks and beyond.
Build your Elevator Pitch - practice the “tell me about yourself” interview question with 3 peers
Try two versions - 2 mins long and 5 mins long
Identify your Dream Product
Product Market Familiarization
First principles of Product Marketing
History of Product Marketing
Introducing the Product Marketing Loop
How Product Marketing is different than Product Management, Growth Marketing, and Brand Marketing
Product Marketing team structure
Revealing a secret - the quickest way into Product Marketing
Product Marketing Metrics
Learn what Product, Marketing, and Sales teams measure
The North Star Metric - true organization alignment
Critical differences between MQLs, SQLs, and PQLs
Choosing which metrics to own
Product Building - Nailing the Product
Defining your ICP or Target Market based on stage
Measuring WTP (Pricing) and Market Size
Positioning vs Product Market Fit
Tools of the trade - Market research, competitor benchmarking and intelligence
Clearly differentiating Buyers from Users and Features from Platforms
Drafting the perfect PRD
Case Study - SCAN (Shiksha Custom Audience Network)
Demand Generation - Marketing like a boss
CCEBT framework for effective GTM
Translating the Positioning into effective messaging
Storytelling frameworks and applying it to yourself
Inbound vs Outbound marketing
Segmentation and Targeting
Personas
Feature Adoption
Case Study - Freshdesk Star Wars Campaign
Revenue Realisation - Making the cash flow in
The importance of Sales training
Applying the MECE framework to various types Collaterals
Communication assistance
Win-Loss Analysis
Pricing indicators
Competitor intelligence
Case Study - Sales enablement at VWO
Acing the game
Voice of Customer
Writing effective Case studies and collecting them
Dogfooding
Internal Marketing
Execution and program management using the ICE framework
Content writing, reviewing, designing, and development
Learning Survival Skills - Content Marketing, Performance Marketing, Data Analytics
Tools - Salesforce, Wynter/User Testing, Jira/Trello, WordPress, Google Ads, LinkedIn
Case study - Using Moment Marketing to capture case studies
Bird’s eye view on the Life of a Product Marketer
Typical day of a product marketer
Becoming a product marketer and excelling as one
Product marketing career paths
Growth hacking with Audits
Product marketers in India
CV checklist
Cracking interviews
Product Marketing at The GrowthSchool Way Faculty details
Other courses offered by The GrowthSchool Way
Student Forum
Anything you would want to ask experts?
Product Marketing at The GrowthSchool Way Contact Information
145, 5th Main Rd, Sector 6, HSR Layout, Bengaluru.
Bangalore ( Karnataka)